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Brand Guidelines

Dallas Baptist University

Location
Dallas, TX
Established
1898
Mascot
Patriots
Code
DBU_NCAA
League
NCAA
Licensing Agency
CLC
Dallas Baptist University

Official Color Palette

Athletic Color Palette

University Color Palette

Guideline Assets

DBU lettermark, red/blue outline on white variant, cell 1
Primary Logo
DBU PATRIOTS lockup, red/blue outline on white variant, cell 15
Secondary Logo
DBU PATRIOTS lockup, red/white outline on blue variant, cell 16
Secondary Logo
DBU PATRIOTS lockup, blue/white outline on red variant, cell 17
Secondary Logo
DBU PATRIOTS lockup, red/blue outline on gray variant, cell 18
Secondary Logo
DBU PATRIOTS lockup, gray/black outline on white variant, cell 19
Secondary Logo
DBU PATRIOTS lockup, black/white outline on white variant, cell 20
Secondary Logo
DBU PATRIOTS lockup, white outline on black variant, cell 21
Secondary Logo
DBU PATRIOTS lockup, red/white outline on white variant, cell 22
Secondary Logo
DBU PATRIOTS lockup, red/white outline on blue variant, cell 23
Secondary Logo
DBU PATRIOTS lockup, white outline on red variant, cell 24
Secondary Logo
DBU PATRIOTS lockup, red/white outline on gray variant, cell 25
Secondary Logo
DBU PATRIOTS lockup, gray/white outline on white variant, cell 26
Secondary Logo
DBU PATRIOTS lockup, black/white outline on white variant, cell 27
Secondary Logo
DBU PATRIOTS lockup, white outline on black variant, cell 28
Secondary Logo
DBU PATRIOTS with star swoosh, red/blue on white variant, cell 29
Secondary Logo
DBU PATRIOTS with star swoosh, red/white on blue variant, cell 30
Secondary Logo
DBU PATRIOTS with star swoosh, blue/white on red variant, cell 31
Secondary Logo
DBU PATRIOTS with star swoosh, red/blue on gray variant, cell 32
Secondary Logo
DBU PATRIOTS with star swoosh, gray/black on white variant, cell 33
Secondary Logo
DBU PATRIOTS with star swoosh, black/white on white variant, cell 34
Secondary Logo
DBU PATRIOTS with star swoosh, white on black variant, cell 35
Secondary Logo
DBU Athletics wordmark, solid navy/red on white variant, cell 36
Secondary Logo
DBU Athletics wordmark, solid white/red on navy variant, cell 37
Secondary Logo
DBU Athletics wordmark, solid white/navy on red variant, cell 38
Secondary Logo
DBU Athletics wordmark, solid navy/red on grey variant, cell 39
Secondary Logo
DBU Athletics wordmark, solid grey/black on white variant, cell 40
Secondary Logo
DBU Athletics wordmark, solid black/white on white variant, cell 41
Secondary Logo
DBU Athletics wordmark, solid white/grey on black variant, cell 42
Secondary Logo
DBU Athletics wordmark, inline red/navy on white variant, cell 43
Secondary Logo
DBU Athletics wordmark, inline red/white on navy variant, cell 44
Secondary Logo
DBU Athletics wordmark, inline white/navy on red variant, cell 45
Secondary Logo
DBU Athletics wordmark, inline red/navy on grey variant, cell 46
Secondary Logo
DBU Athletics wordmark, inline grey/white on white variant, cell 47
Secondary Logo
DBU Athletics wordmark, inline black/white on white variant, cell 48
Secondary Logo
DBU Athletics wordmark, inline white/grey on black variant, cell 49
Secondary Logo
DBU shield lockup, full color variant, cell 53
Secondary Logo
DBU shield lockup, navy variant, cell 54
Secondary Logo
DBU shield lockup, red variant, cell 55
Secondary Logo
DBU shield lockup, white knockout variant, cell 56
Secondary Logo
DBU shield lockup vertical, full color variant, cell 57
Secondary Logo
DBU shield lockup vertical, navy variant, cell 58
Secondary Logo
DBU shield lockup vertical, red variant, cell 59
Secondary Logo
DBU shield lockup vertical, white knockout variant, cell 60
Secondary Logo
DBU shield lockup vertical no date, full color variant, cell 61
Secondary Logo
DBU shield lockup vertical no date, navy variant, cell 62
Secondary Logo
DBU shield lockup vertical no date, red variant, cell 63
Secondary Logo
DBU shield lockup vertical no date, white knockout variant, cell 64
Secondary Logo
DBU shield wordmark lockup, full color variant, cell 69
Secondary Logo
DBU shield wordmark lockup, navy variant, cell 70
Secondary Logo
DBU shield wordmark lockup, red variant, cell 71
Secondary Logo
DBU shield wordmark lockup, gray variant, cell 72
Secondary Logo
DBU shield wordmark lockup, black variant, cell 73
Secondary Logo
DBU shield wordmark lockup, white knockout variant, cell 74
Secondary Logo
DBU shield with DBU, full color variant, cell 75
Secondary Logo
DBU shield with DBU, navy variant, cell 76
Secondary Logo
DBU shield with DBU, red variant, cell 77
Secondary Logo
DBU shield with DBU, gray variant, cell 78
Secondary Logo
DBU shield with DBU, black variant, cell 79
Secondary Logo
DBU shield with DBU, white knockout variant, cell 80
Secondary Logo
DBU shield with 1898, full color variant, cell 81
Secondary Logo
DBU shield with 1898, navy variant, cell 82
Secondary Logo
DBU shield with 1898, red variant, cell 83
Secondary Logo
DBU shield with 1898, gray variant, cell 84
Secondary Logo
DBU shield with 1898, black variant, cell 85
Secondary Logo
DBU shield with 1898, white knockout variant, cell 86
Secondary Logo
University seal, full color variant, cell 92
Secondary Logo
University seal, black variant, cell 93
Secondary Logo
University seal, outline variant, cell 94
Secondary Logo
Athletic Font, solid navy variant, cell 50
Wordmark
Athletic Font, red with navy outline variant, cell 51
Wordmark
Athletic Font, red with navy and white outlines variant, cell 52
Wordmark
DBU wordmark, navy variant, cell 65
Wordmark
DBU wordmark, red variant, cell 66
Wordmark
DBU wordmark, black variant, cell 67
Wordmark
DBU wordmark, gray variant, cell 68
Wordmark
Dallas Baptist University wordmark, navy variant, cell 87
Wordmark
Dallas Baptist University wordmark, red variant, cell 88
Wordmark
Dallas Baptist University wordmark, gray variant, cell 89
Wordmark
Dallas Baptist University wordmark, navy on white variant, cell 90
Wordmark
Dallas Baptist University wordmark, white knockout variant, cell 91
Wordmark
DBU lettermark, red/white outline on blue variant, cell 2
Lettermark
DBU lettermark, blue/white outline on red variant, cell 3
Lettermark
DBU lettermark, red/blue outline on gray variant, cell 4
Lettermark
DBU lettermark, gray/black outline on white variant, cell 5
Lettermark
DBU lettermark, black/white outline on white variant, cell 6
Lettermark
DBU lettermark, white outline on black variant, cell 7
Lettermark
DBU lettermark, red/white outline on white variant, cell 8
Lettermark
DBU lettermark, red/white outline on blue variant, cell 9
Lettermark
DBU lettermark, white outline on red variant, cell 10
Lettermark
DBU lettermark, red/white outline on gray variant, cell 11
Lettermark
DBU lettermark, gray/white outline on white variant, cell 12
Lettermark
DBU lettermark, black/white outline on white variant, cell 13
Lettermark
DBU lettermark, white outline on black variant, cell 14
Lettermark

Approved Verbiage

Rules & Guidelines

hard rule

Prohibited Verbiage: Patriot Nation

Use of the phrase 'Patriot Nation' is not permitted on any products.

hard rule

Shield 1898 Mark Usage

Use Shield 1898 marks whenever 'DBU' or 'Dallas Baptist University' verbiage is elsewhere on the product.

hard rule

Shield DBU Mark Usage

Use Shield DBU marks whenever there is no other indication of University on the product.

hard rule

University Seal Alteration Restriction

No alterations or overlaying graphics to seal permitted.

hard rule

Prohibition on Use of Current Players' Name, Image, or Likeness

No use of current players' name, image, or likeness is permitted on commercial products in violation of NCAA rules and regulations.

hard rule

Prohibition on Alcohol, Drugs, or Tobacco References

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.