Back to Directory

Davidson College Brand Guidelines

Location
Davidson, North Carolina
Established
1837
Mascot
Lux
Code
DAV_NCAA
League
NCAA
Licensing Agency
CLC
Davidson College

Official Brand Colors

Official Color Palette

Logos & Marks

Davidson College lockup, primary variant, cell 1
Primary Logo
Davidson College lockup, primary variant, cell 2
Primary Logo
Davidson College lockup, primary variant, cell 3
Primary Logo
Davidson College lockup, primary variant, cell 4
Primary Logo
Davidson College lockup, primary variant, cell 5
Primary Logo
Davidson College lockup, primary variant, cell 6
Primary Logo
Davidson College horizontal lockup, alternate variant, cell 13
Secondary Logo
Davidson College horizontal lockup, alternate variant, cell 14
Secondary Logo
Davidson College horizontal lockup, alternate variant, cell 15
Secondary Logo
Davidson College horizontal lockup, alternate variant, cell 16
Secondary Logo
Davidson College horizontal lockup, alternate variant, cell 17
Secondary Logo
Davidson College horizontal lockup, alternate variant, cell 18
Secondary Logo
Davidson College stacked lockup, alternate variant, cell 19
Secondary Logo
Davidson College stacked lockup, alternate variant, cell 20
Secondary Logo
Davidson College stacked lockup, alternate variant, cell 21
Secondary Logo
Davidson College stacked lockup, alternate variant, cell 22
Secondary Logo
Davidson College stacked lockup, alternate variant, cell 23
Secondary Logo
Davidson College stacked lockup, alternate variant, cell 24
Secondary Logo
Wildcat Head, full color on red variant, cell 37
Secondary Logo
Wildcat Head, white outline on red variant, cell 38
Secondary Logo
Wildcat Head, black outline on red variant, cell 39
Secondary Logo
Wildcat Head, red and black on white variant, cell 40
Secondary Logo
Davidson College wordmark, primary variant, cell 10
Wordmark
Davidson College wordmark, primary variant, cell 11
Wordmark
Davidson College wordmark, primary variant, cell 12
Wordmark
Davidson wordmark, alternate variant, cell 25
Wordmark
Davidson wordmark, alternate variant, cell 26
Wordmark
Davidson wordmark, alternate variant, cell 27
Wordmark
'CATS wordmark, white on black variant, cell 28
Wordmark
WILDCATS wordmark, white on black variant, cell 29
Wordmark
DAVIDSON wordmark, white on black variant, cell 30
Wordmark
'CATS wordmark, black on white variant, cell 31
Wordmark
WILDCATS wordmark, black on white variant, cell 32
Wordmark
DAVIDSON wordmark, black on white variant, cell 33
Wordmark
'CATS wordmark, red on black variant, cell 34
Wordmark
WILDCATS wordmark, red on black variant, cell 35
Wordmark
DAVIDSON wordmark, red on black variant, cell 36
Wordmark
DC monogram, primary variant, cell 7
Lettermark
DC monogram, primary variant, cell 8
Lettermark
DC monogram, primary variant, cell 9
Lettermark

Approved Verbiage

No approved verbiage specified.

Rules & Guidelines

hard rule

University Seal Usage Restrictions

No alterations or overlaying graphics to seal permitted.

hard rule

Prohibited References with University Marks

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.

hard rule

Embroidery of Interlocking DC Monogram

When embroidering the interlocking DC monogram, the correct design should have the 'D' over top of the 'C' on the upper point where they connect, and the 'D' under the 'C' on the lower connection point.

hard rule

Single-Color Wildcat Head Usage

A single-color wildcat look is only achievable on a white, red, or black background with the appropriate two color wildcat head logo. It cannot be accomplished on a gray background as none of the wildcat heads are single color.