Dartmouth College Brand Guidelines

Location
N/A
Established
1769
Mascot
N/A
Code
DTM_NCAA_EXEMPLAR
League
NCAA
Licensing Agency
Exemplar
Dartmouth College

Official Brand Colors

Color Standards

Logos & Marks

D Pine lockup, green variant, cell 103
Primary LogoLast Updated : 6/2/2026
Lone Pine, green variant, cell 104
Secondary LogoLast Updated : 6/2/2026
Baker Tower, green variant, cell 105
Secondary LogoLast Updated : 6/2/2026
Dartmouth D on pinecone, green and white variant, cell 204
Secondary LogoLast Updated : 6/2/2026
Dartmouth Geisel School of Medicine, horizontal lockup variant
Secondary LogoLast Updated : 6/2/2026
Dartmouth Geisel School of Medicine, horizontal lockup alternate variant
Secondary LogoLast Updated : 6/2/2026
Dartmouth Guarini School of Graduate and Advanced Studies, vertical lockup variant
Secondary LogoLast Updated : 6/2/2026
Dartmouth Guarini School of Graduate and Advanced Studies, shield only variant
Secondary LogoLast Updated : 6/2/2026
Dartmouth Guarini School of Graduate and Advanced Studies, horizontal lockup variant
Secondary LogoLast Updated : 6/2/2026
Dartmouth Engineering Thayer School, vertical lockup variant
Secondary LogoLast Updated : 6/2/2026
Dartmouth Engineering Thayer School, shield only variant
Secondary LogoLast Updated : 6/2/2026
Dartmouth Engineering Thayer School, horizontal lockup variant
Secondary LogoLast Updated : 6/2/2026
Tuck at Dartmouth, vertical lockup reverse variant
Secondary LogoLast Updated : 6/2/2026
Tuck at Dartmouth, shield only variant
Secondary LogoLast Updated : 6/2/2026
Tuck at Dartmouth, horizontal lockup variant
Secondary LogoLast Updated : 6/2/2026
Dartmouth wordmark, green variant, cell 101
WordmarkLast Updated : 6/2/2026
Dartmouth wordmark, straight, green variant, cell 202
WordmarkLast Updated : 6/2/2026
Dartmouth wordmark, arched, green variant, cell 202
WordmarkLast Updated : 6/15/2026
D Pine lettermark, green variant, cell 102
LettermarkLast Updated : 6/2/2026
Dartmouth D, green with white and black outline variant, cell 201
LettermarkLast Updated : 6/2/2026
Dartmouth Big Green lockup, stacked, D over wordmark variant, cell 203
Sport LogoLast Updated : 6/2/2026
Dartmouth Big Green lockup, horizontal, wordmark over Big Green variant, cell 203
Sport LogoLast Updated : 6/2/2026
Dartmouth Hockey logo, circular badge, green and white variant, cell 204
Sport LogoLast Updated : 6/2/2026
Dartmouth Geisel School of Medicine, vertical lockup variant
Institutional MarksLast Updated : 7/14/2026

Approved Verbiage

No approved verbiage specified.

Rules & Guidelines

hard rule

Logo Alteration Prohibition

All artwork included in this guide is the property of Dartmouth College and may not be altered under any circumstance.

hard rule

Logo Mixing Restriction

Dartmouth logos should not be mixed with Athletics logos, with the exception of the Lone Pine, which may be used as a secondary Athletics mark.

hard rule

Licensing Requirement for Use of Marks

Any person, organization, or company wishing to produce a product using or containing any of the marks of Dartmouth, or to provide a service that will use the marks, must enter into a licensing agreement that authorizes such use.

hard rule

Vendor Approval Requirement

Only officially licensed, approved vendors may produce items bearing Dartmouth’s marks.

hard rule

Design Submission Requirement

All designs must be submitted for review and approval prior to being produced.