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Dallas Baptist University Brand Guidelines

Location
Dallas, TX
Established
1898
Mascot
Patriots
Code
DBU_NCAA
League
NCAA
Licensing Agency
CLC
Dallas Baptist University

Official Brand Colors

Athletic Color Palette

University Color Palette

Logos & Marks

DBU lettermark, red/blue outline on white variant, cell 1
Primary LogoLast Updated : 6/9/2026
DBU PATRIOTS lockup, red/blue outline on white variant, cell 15
Secondary LogoLast Updated : 5/21/2026
DBU PATRIOTS lockup, red/white outline on blue variant, cell 16
Secondary LogoLast Updated : 5/21/2026
DBU PATRIOTS lockup, blue/white outline on red variant, cell 17
Secondary LogoLast Updated : 5/21/2026
DBU PATRIOTS lockup, red/blue outline on gray variant, cell 18
Secondary LogoLast Updated : 5/21/2026
DBU PATRIOTS lockup, gray/black outline on white variant, cell 19
Secondary LogoLast Updated : 5/21/2026
DBU PATRIOTS lockup, black/white outline on white variant, cell 20
Secondary LogoLast Updated : 5/21/2026
DBU PATRIOTS lockup, white outline on black variant, cell 21
Secondary LogoLast Updated : 5/21/2026
DBU PATRIOTS lockup, red/white outline on white variant, cell 22
Secondary LogoLast Updated : 5/21/2026
DBU PATRIOTS lockup, red/white outline on blue variant, cell 23
Secondary LogoLast Updated : 5/21/2026
DBU PATRIOTS lockup, white outline on red variant, cell 24
Secondary LogoLast Updated : 5/21/2026
DBU PATRIOTS lockup, red/white outline on gray variant, cell 25
Secondary LogoLast Updated : 5/21/2026
DBU PATRIOTS lockup, gray/white outline on white variant, cell 26
Secondary LogoLast Updated : 5/21/2026
DBU PATRIOTS lockup, black/white outline on white variant, cell 27
Secondary LogoLast Updated : 5/21/2026
DBU PATRIOTS lockup, white outline on black variant, cell 28
Secondary LogoLast Updated : 5/21/2026
DBU PATRIOTS with star swoosh, red/blue on white variant, cell 29
Secondary LogoLast Updated : 5/21/2026
DBU PATRIOTS with star swoosh, red/white on blue variant, cell 30
Secondary LogoLast Updated : 5/21/2026
DBU PATRIOTS with star swoosh, blue/white on red variant, cell 31
Secondary LogoLast Updated : 5/21/2026
DBU PATRIOTS with star swoosh, red/blue on gray variant, cell 32
Secondary LogoLast Updated : 5/21/2026
DBU PATRIOTS with star swoosh, gray/black on white variant, cell 33
Secondary LogoLast Updated : 5/21/2026
DBU PATRIOTS with star swoosh, black/white on white variant, cell 34
Secondary LogoLast Updated : 5/21/2026
DBU PATRIOTS with star swoosh, white on black variant, cell 35
Secondary LogoLast Updated : 5/21/2026
DBU Athletics wordmark, solid navy/red on white variant, cell 36
Secondary LogoLast Updated : 5/21/2026
DBU Athletics wordmark, solid white/red on navy variant, cell 37
Secondary LogoLast Updated : 5/21/2026
DBU Athletics wordmark, solid white/navy on red variant, cell 38
Secondary LogoLast Updated : 5/21/2026
DBU Athletics wordmark, solid navy/red on grey variant, cell 39
Secondary LogoLast Updated : 5/21/2026
DBU Athletics wordmark, solid grey/black on white variant, cell 40
Secondary LogoLast Updated : 5/21/2026
DBU Athletics wordmark, solid black/white on white variant, cell 41
Secondary LogoLast Updated : 5/21/2026
DBU Athletics wordmark, solid white/grey on black variant, cell 42
Secondary LogoLast Updated : 5/21/2026
DBU Athletics wordmark, inline red/navy on white variant, cell 43
Secondary LogoLast Updated : 5/21/2026
DBU Athletics wordmark, inline red/white on navy variant, cell 44
Secondary LogoLast Updated : 5/21/2026
DBU Athletics wordmark, inline white/navy on red variant, cell 45
Secondary LogoLast Updated : 5/21/2026
DBU Athletics wordmark, inline red/navy on grey variant, cell 46
Secondary LogoLast Updated : 5/21/2026
DBU Athletics wordmark, inline grey/white on white variant, cell 47
Secondary LogoLast Updated : 5/21/2026
DBU Athletics wordmark, inline black/white on white variant, cell 48
Secondary LogoLast Updated : 5/21/2026
DBU Athletics wordmark, inline white/grey on black variant, cell 49
Secondary LogoLast Updated : 5/21/2026
DBU shield lockup, full color variant, cell 53
Secondary LogoLast Updated : 5/21/2026
DBU shield lockup, navy variant, cell 54
Secondary LogoLast Updated : 5/21/2026
DBU shield lockup, red variant, cell 55
Secondary LogoLast Updated : 5/21/2026
DBU shield lockup, white knockout variant, cell 56
Secondary LogoLast Updated : 5/21/2026
DBU shield lockup vertical, full color variant, cell 57
Secondary LogoLast Updated : 5/21/2026
DBU shield lockup vertical, navy variant, cell 58
Secondary LogoLast Updated : 5/21/2026
DBU shield lockup vertical, red variant, cell 59
Secondary LogoLast Updated : 5/21/2026
DBU shield lockup vertical, white knockout variant, cell 60
Secondary LogoLast Updated : 5/21/2026
DBU shield lockup vertical no date, full color variant, cell 61
Secondary LogoLast Updated : 5/21/2026
DBU shield lockup vertical no date, navy variant, cell 62
Secondary LogoLast Updated : 5/21/2026
DBU shield lockup vertical no date, red variant, cell 63
Secondary LogoLast Updated : 5/21/2026
DBU shield lockup vertical no date, white knockout variant, cell 64
Secondary LogoLast Updated : 5/21/2026
DBU shield wordmark lockup, full color variant, cell 69
Secondary LogoLast Updated : 5/21/2026
DBU shield wordmark lockup, navy variant, cell 70
Secondary LogoLast Updated : 5/21/2026
DBU shield wordmark lockup, red variant, cell 71
Secondary LogoLast Updated : 5/21/2026
DBU shield wordmark lockup, gray variant, cell 72
Secondary LogoLast Updated : 5/21/2026
DBU shield wordmark lockup, black variant, cell 73
Secondary LogoLast Updated : 5/21/2026
DBU shield wordmark lockup, white knockout variant, cell 74
Secondary LogoLast Updated : 5/21/2026
DBU shield with DBU, full color variant, cell 75
Secondary LogoLast Updated : 5/21/2026
DBU shield with DBU, navy variant, cell 76
Secondary LogoLast Updated : 5/21/2026
DBU shield with DBU, red variant, cell 77
Secondary LogoLast Updated : 5/21/2026
DBU shield with DBU, gray variant, cell 78
Secondary LogoLast Updated : 5/21/2026
DBU shield with DBU, black variant, cell 79
Secondary LogoLast Updated : 5/21/2026
DBU shield with DBU, white knockout variant, cell 80
Secondary LogoLast Updated : 5/21/2026
DBU shield with 1898, full color variant, cell 81
Secondary LogoLast Updated : 5/21/2026
DBU shield with 1898, navy variant, cell 82
Secondary LogoLast Updated : 5/21/2026
DBU shield with 1898, red variant, cell 83
Secondary LogoLast Updated : 5/21/2026
DBU shield with 1898, gray variant, cell 84
Secondary LogoLast Updated : 5/21/2026
DBU shield with 1898, black variant, cell 85
Secondary LogoLast Updated : 5/21/2026
DBU shield with 1898, white knockout variant, cell 86
Secondary LogoLast Updated : 5/21/2026
University seal, full color variant, cell 92
Secondary LogoLast Updated : 5/21/2026
University seal, black variant, cell 93
Secondary LogoLast Updated : 5/21/2026
University seal, outline variant, cell 94
Secondary LogoLast Updated : 5/21/2026
Athletic Font, solid navy variant, cell 50
WordmarkLast Updated : 5/21/2026
Athletic Font, red with navy outline variant, cell 51
WordmarkLast Updated : 5/21/2026
Athletic Font, red with navy and white outlines variant, cell 52
WordmarkLast Updated : 5/21/2026
DBU wordmark, navy variant, cell 65
WordmarkLast Updated : 5/21/2026
DBU wordmark, red variant, cell 66
WordmarkLast Updated : 5/21/2026
DBU wordmark, black variant, cell 67
WordmarkLast Updated : 5/21/2026
DBU wordmark, gray variant, cell 68
WordmarkLast Updated : 5/21/2026
Dallas Baptist University wordmark, navy variant, cell 87
WordmarkLast Updated : 5/21/2026
Dallas Baptist University wordmark, red variant, cell 88
WordmarkLast Updated : 5/21/2026
Dallas Baptist University wordmark, gray variant, cell 89
WordmarkLast Updated : 5/21/2026
Dallas Baptist University wordmark, navy on white variant, cell 90
WordmarkLast Updated : 5/21/2026
Dallas Baptist University wordmark, white knockout variant, cell 91
WordmarkLast Updated : 5/21/2026
DBU lettermark, red/white outline on blue variant, cell 2
LettermarkLast Updated : 5/21/2026
DBU lettermark, blue/white outline on red variant, cell 3
LettermarkLast Updated : 5/21/2026
DBU lettermark, red/blue outline on gray variant, cell 4
LettermarkLast Updated : 5/21/2026
DBU lettermark, gray/black outline on white variant, cell 5
LettermarkLast Updated : 5/21/2026
DBU lettermark, black/white outline on white variant, cell 6
LettermarkLast Updated : 5/21/2026
DBU lettermark, white outline on black variant, cell 7
LettermarkLast Updated : 5/21/2026
DBU lettermark, red/white outline on white variant, cell 8
LettermarkLast Updated : 5/21/2026
DBU lettermark, red/white outline on blue variant, cell 9
LettermarkLast Updated : 5/21/2026
DBU lettermark, white outline on red variant, cell 10
LettermarkLast Updated : 5/21/2026
DBU lettermark, red/white outline on gray variant, cell 11
LettermarkLast Updated : 5/21/2026
DBU lettermark, gray/white outline on white variant, cell 12
LettermarkLast Updated : 5/21/2026
DBU lettermark, black/white outline on white variant, cell 13
LettermarkLast Updated : 5/21/2026
DBU lettermark, white outline on black variant, cell 14
LettermarkLast Updated : 5/21/2026

Approved Verbiage

Rules & Guidelines

hard rule

Prohibited Verbiage: Patriot Nation

Use of the phrase 'Patriot Nation' is not permitted on any products.

hard rule

Shield 1898 Mark Usage

Use Shield 1898 marks whenever 'DBU' or 'Dallas Baptist University' verbiage is elsewhere on the product.

hard rule

Shield DBU Mark Usage

Use Shield DBU marks whenever there is no other indication of University on the product.

hard rule

University Seal Alteration Restriction

No alterations or overlaying graphics to seal permitted.

hard rule

Prohibition on Use of Current Players' Name, Image, or Likeness

No use of current players' name, image, or likeness is permitted on commercial products in violation of NCAA rules and regulations.

hard rule

Prohibition on Alcohol, Drugs, or Tobacco References

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.