Brand Guidelines

Central Washington University

Location
Ellensburg, WA
Established
1891
Mascot
Wildcats
Code
CWU_NCAA
League
NCAA
Licensing Agency
CLC
Central Washington University

Official Color Palette

Approved University Colors

Guideline Assets

CWU Wildcat head logo, athletics primary, color variant, cell 1
Primary Logo
CWU Wildcat head logo, athletics primary, color on crimson variant, cell 2
Primary Logo
CWU Wildcat head logo, athletics primary, black variant, cell 3
Primary Logo
CWU Wildcat head logo, athletics primary, white on black variant, cell 4
Primary Logo
CWU institutional signature, horizontal, color variant, cell 21
Primary Logo
CWU institutional signature, horizontal, color on black variant, cell 22
Primary Logo
CWU institutional signature, horizontal, black variant, cell 23
Primary Logo
CWU institutional signature, horizontal, white on black variant, cell 24
Primary Logo
Wildcat head, athletics secondary, color variant, cell 9
Secondary Logo
Wildcat head, athletics secondary, color on crimson variant, cell 10
Secondary Logo
Wildcat head, athletics secondary, black variant, cell 11
Secondary Logo
Wildcat head, athletics secondary, white on black variant, cell 12
Secondary Logo
Wildcat head, institutional spirit, color variant, cell 13
Secondary Logo
Wildcat head, institutional spirit, color on crimson variant, cell 14
Secondary Logo
Wildcat head, institutional spirit, black variant, cell 15
Secondary Logo
Wildcat head, institutional spirit, white on black variant, cell 16
Secondary Logo
school seal, standard variant, cell 25
Secondary Logo
Wildcat head, maroon/black variant, cell 26
Secondary Logo
Wildcat head, maroon/white on black variant, cell 27
Secondary Logo
Wildcat head, black/white variant, cell 28
Secondary Logo
Wildcat head, white on black variant, cell 29
Secondary Logo
CWU mountain mark, maroon/black variant, cell 46
Secondary Logo
CWU mountain mark, maroon/white on black variant, cell 47
Secondary Logo
CWU mountain mark, black/white variant, cell 48
Secondary Logo
CWU mountain mark, white on black variant, cell 49
Secondary Logo
CWU wordmark, athletics secondary, color variant, cell 5
Wordmark
CWU wordmark, athletics secondary, color on crimson variant, cell 6
Wordmark
CWU wordmark, athletics secondary, black variant, cell 7
Wordmark
CWU wordmark, athletics secondary, white on black variant, cell 8
Wordmark
CWU wordmark, institutional primary, color variant, cell 17
Wordmark
CWU wordmark, institutional primary, color on black variant, cell 18
Wordmark
CWU wordmark, institutional primary, black variant, cell 19
Wordmark
CWU wordmark, institutional primary, white on black variant, cell 20
Wordmark
CWU wordmark, maroon/black variant, cell 38
Wordmark
CWU wordmark, maroon/white on black variant, cell 39
Wordmark
CWU wordmark, black/white variant, cell 40
Wordmark
CWU wordmark, white on black variant, cell 41
Wordmark
CWU wordmark, maroon/black variant, cell 42
Wordmark
CWU wordmark, maroon/white on black variant, cell 43
Wordmark
CWU wordmark, black/white variant, cell 44
Wordmark
CWU wordmark, white on black variant, cell 45
Wordmark
CENTRAL wordmark, maroon/black variant, cell 50
Wordmark
WASHINGTON wordmark, maroon/black variant, cell 51
Wordmark
WILDCATS wordmark, maroon/black variant, cell 52
Wordmark
CENTRAL wordmark, black/white variant, cell 53
Wordmark
WASHINGTON wordmark, black/white variant, cell 54
Wordmark
WILDCATS wordmark, black/white variant, cell 55
Wordmark
Central script wordmark, maroon/black variant, cell 56
Wordmark
Cats script wordmark, maroon/black variant, cell 57
Wordmark
Wildcats script wordmark, maroon/black variant, cell 58
Wordmark
Central script wordmark, black/white variant, cell 59
Wordmark
Cats script wordmark, black/white variant, cell 60
Wordmark
Wildcats script wordmark, black/white variant, cell 61
Wordmark
Block C, maroon/black variant, cell 30
Lettermark
Block C, maroon/white on black variant, cell 31
Lettermark
Block C, black/white variant, cell 32
Lettermark
Block C, white on black variant, cell 33
Lettermark
Script C, maroon/black variant, cell 34
Lettermark
Script C, maroon/white on black variant, cell 35
Lettermark
Script C, black/white variant, cell 36
Lettermark
Script C, white on black variant, cell 37
Lettermark

Approved Verbiage

Rules & Guidelines

hard rule

No Alterations to University Seal

No alterations or overlaying graphics to seal permitted.

hard rule

Reversing Athletics Marks on Dark Backgrounds

When reversing the Primary and Secondary Athletics Marks, or the Institutional Spirit Mark on a black or dark background, the darkest value should always be the primary outline of the Wildcat head (the widest part of the mane, inside of the mouth, eye, nose, etc.).

hard rule

Secondary Athletics Marks Accompaniment Requirement

Marks 9-12 must be accompanied by 'CWU,' 'Central Washington,' or 'Central Washington University' somewhere on the product.

hard rule

Athletics C Marks Accompaniment Requirement

Marks 26-37 must be accompanied by 'CWU,' 'Central Washington,' or 'Central Washington University' somewhere on the product.

hard rule

Athletics Marks Exclusive Use

All CWU Athletics marks are for the exclusive use of Athletics and may not be paired with the name of other university units or departments.

hard rule

Type Treatments with Athletics Marks

Type treatments paired with Athletics marks should be set in Eurostile Bold.

advisory rule

Preferred Orientation for Wildcat Spirit Mark

It is preferred to have the Wildcat Spirit Mark facing right when used.

hard rule

No Use of Current Players' Name, Image, or Likeness

No use of current players' name, image, or likeness is permitted on commercial products in violation of NCAA rules and regulations.

hard rule

No References to Prohibited Products

No references to alcohol, drugs, tobacco, weapons, guns, knives, ammunition, or related products may be used in conjunction with University marks.

hard rule

Marks Restricted to Approved School Colors

Marks: 1, 2, 5, 6, 9, 10, 13, 14, 17, 18, 21, 22, 26, 27, 30, 31, 34, 35, 38, 39, 42, 43, 46, 47, 50-52 and 56-58 can only be used in approved CWU school colors.

hard rule

Stitching/Embroidering CWU Marks

When stitching/embroidering CWU marks, use the two-color and single color versions.

hard rule

Stitching/Embroidering Wildcat Spirit Mark

When stitching/embroidering the CWU Wildcat Spirit mark, or any mark with the Wildcat head, use a Step Stitch or equivalent. Do not use a Satin Stitch.

Central Washington University Brand Guidelines & Licensing