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Brand Guidelines

Cumberland University (CUB)

Location
N/A
Established
N/A
Mascot
N/A
Code
CUB_NCAA
League
NCAA
Licensing Agency
CLC
Cumberland University (CUB)

Official Color Palette

Approved University Colors

Guideline Assets

Primary Athletic Mark, Phoenix head with wordmark variant, cell 13
Primary Logo
phoenix head with wordmark, dark background variant, cell 19
Primary Logo
phoenix head with wordmark, flat variant, cell 26
Primary Logo
University Mark, stacked color variant, cell 1
Secondary Logo
University Mark, stacked reverse variant, cell 2
Secondary Logo
University Mark, stacked grayscale variant, cell 3
Secondary Logo
University Mark, stacked reverse grayscale variant, cell 4
Secondary Logo
University Mark, horizontal color variant, cell 5
Secondary Logo
University Mark, horizontal reverse variant, cell 6
Secondary Logo
University Mark, horizontal grayscale variant, cell 7
Secondary Logo
University Mark, horizontal reverse grayscale variant, cell 8
Secondary Logo
Tower Shield, color variant, cell 9
Secondary Logo
Tower Shield, grayscale variant, cell 10
Secondary Logo
Tower Shield, reverse variant, cell 11
Secondary Logo
University Seal, grayscale variant, cell 12
Secondary Logo
Secondary Athletic Mark, Phoenix head with CU lettermark variant, cell 14
Secondary Logo
Secondary Athletic Mark, CU lettermark with phoenix silhouette variant, cell 15
Secondary Logo
Secondary Athletic Mark, Phoenix head variant, cell 18
Secondary Logo
CU monogram with phoenix silhouette, dark background variant, cell 21
Secondary Logo
phoenix head, dark background variant, cell 23
Secondary Logo
phoenix head with CU monogram, dark background variant, cell 24
Secondary Logo
CU monogram with phoenix silhouette, maroon background variant, cell 25
Secondary Logo
CU monogram with phoenix silhouette, flat variant, cell 28
Secondary Logo
phoenix head, flat variant, cell 30
Secondary Logo
phoenix head with CU monogram, flat variant, cell 32
Secondary Logo
Secondary Athletic Mark, Phoenix wordmark variant, cell 17
Wordmark
Cumberland Phoenix wordmark, dark background variant, cell 20
Wordmark
Cumberland Phoenix wordmark, flat variant, cell 27
Wordmark
Secondary Athletic Mark, CU lettermark variant, cell 16
Lettermark
CU monogram, dark background variant, cell 22
Lettermark
CU monogram, flat variant, cell 29
Lettermark

Approved Verbiage

No approved verbiage specified.

Rules & Guidelines

hard rule

No Use of Current Players’ Name, Image, or Likeness

No use of current players’ name, image, or likeness is permitted on commercial products in violation of NCAA rules and regulations.

hard rule

No References to Alcohol, Drugs, or Tobacco

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.

conditional rule

Flat Logos Usage

Flat logos should only be used when limited color reproduction is necessary such as limited color printing, embroidery, merchandise, etc.

hard rule

No Alterations to University Seal

No alterations or overlaying graphics to seal permitted.

Cumberland University (CUB) Brand Guidelines & Licensing