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Brand Guidelines

Colorado School of Mines (CSM)

Location
Golden, CO
Established
1874
Mascot
N/A
Code
CSM_NCAA
League
NCAA
Licensing Agency
CLC

Official Color Palette

Approved University Colors

Guideline Assets

institutional seal, black variant, cell 1
Secondary Logo
institutional seal, white on navy variant, cell 2
Secondary Logo
institutional horizontal lockup, black variant, cell 3
Secondary Logo
institutional horizontal lockup, white on navy variant, cell 4
Secondary Logo
institutional stacked lockup, black variant, cell 5
Secondary Logo
institutional stacked lockup, white on navy variant, cell 6
Secondary Logo
institutional horizontal lockup Mines, black variant, cell 7
Secondary Logo
institutional horizontal lockup Mines, white on navy variant, cell 8
Secondary Logo
institutional vertical lockup, black variant, cell 9
Secondary Logo
institutional vertical lockup, white on navy variant, cell 10
Secondary Logo
institutional vertical lockup Mines, black variant, cell 11
Secondary Logo
institutional vertical lockup Mines, white on navy variant, cell 12
Secondary Logo
Blaster the Burro mascot, full color variant, cell 17
Secondary Logo
Colorado School of Mines wordmark, black variant, cell 13
Wordmark
Colorado School of Mines wordmark, white on navy variant, cell 14
Wordmark
Mines wordmark, black variant, cell 15
Wordmark
Mines wordmark, white on navy variant, cell 16
Wordmark
Orediggers wordmark, black variant, cell 18
Wordmark
Orediggers wordmark, white on navy variant, cell 19
Wordmark

Approved Verbiage

Rules & Guidelines

conditional rule

University Seal on Products for Resale

University seal permitted on products for resale (reviewed on a case-by-case basis).

hard rule

No Alterations or Overlaying Graphics to Seal

No alterations or overlaying graphics to seal permitted.

hard rule

Numbers on Products for Resale

University permits numbers on products for resale.

hard rule

Mascot Caricatures Permitted

Mascot caricatures permitted.

hard rule

No Use of Current Players' Name, Image, or Likeness

No use of current players' name, image, or likeness is permitted on commercial products.

hard rule

No References to Alcohol, Drugs, or Tobacco

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.