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Brand Guidelines

California Polytechnic State University

Location
San Luis Obispo, CA
Established
1901
Mascot
Mustangs
Code
CPO_NCAA
League
NCAA
Licensing Agency
CLC
California Polytechnic State University

Official Color Palette

Official University Color Palette

Guideline Assets

Cal Poly Mustangs wordmark with mascot, 5 color variant, cell 5
Primary Logo
Cal Poly Mustangs wordmark with mascot, 5 color on grey variant, cell 6
Primary Logo
Cal Poly Mustangs wordmark with mascot, 1 color green variant, cell 7
Primary Logo
Cal Poly Mustangs wordmark with mascot, 1 color white on grey variant, cell 8
Primary Logo
Cal Poly shield wordmark, horizontal green variant, cell 20
Primary Logo
Cal Poly shield wordmark, stacked green variant, cell 21
Primary Logo
Cal Poly wordmark with shield, 1 color green, horizontal variant, cell 1
Secondary Logo
Cal Poly wordmark with shield, 2 color on grey, horizontal variant, cell 2
Secondary Logo
Cal Poly wordmark with shield, 1 color green, stacked variant, cell 3
Secondary Logo
Cal Poly wordmark with shield, 2 color on grey, stacked variant, cell 4
Secondary Logo
Mustang mascot icon, 5 color variant, cell 9
Secondary Logo
Mustang mascot icon, 5 color on grey variant, cell 10
Secondary Logo
Mustang mascot icon, 1 color green variant, cell 11
Secondary Logo
Mustang mascot icon, 1 color gold on grey variant, cell 12
Secondary Logo
Cal Poly Mustang head wordmark, green variant, cell 22
Secondary Logo
Cal Poly Mustang head wordmark, white on grey variant, cell 23
Secondary Logo
Mustang mascot, white fill green details variant, cell 26
Secondary Logo
Mustang mascot, gold fill green details variant, cell 27
Secondary Logo
University Seal, 1 color on white variant, cell 28
Secondary Logo
University Seal, 1 color on grey variant, cell 29
Secondary Logo
University Seal, 1 color on white variant, cell 30
Secondary Logo
University Seal, 1 color on black variant, cell 31
Secondary Logo
Cal Poly Mustangs wordmark, 3 color on white variant, cell 36
Wordmark
Cal Poly Mustangs wordmark, 3 color on grey variant, cell 37
Wordmark
Cal Poly Mustangs wordmark, 1 color on white variant, cell 38
Wordmark
Cal Poly Mustangs wordmark, 1 color on grey variant, cell 39
Wordmark
Interlocking CP logo, 3 color variant, cell 13
Lettermark
Interlocking CP logo, 2 color on grey variant, cell 14
Lettermark
Interlocking CP logo, 1 color green variant, cell 15
Lettermark
Interlocking CP logo, 1 color gold on grey variant, cell 16
Lettermark
Interlocking CP logo with black outline, 3 color on green variant, cell 17
Lettermark
Interlocking CP logo with black outline, 2 color on green variant, cell 18
Lettermark
Interlocking CP logo with black outline, 2 color white/black on green variant, cell 19
Lettermark
CP monogram, green outline white fill variant, cell 24
Lettermark
CP monogram, green outline gold fill variant, cell 25
Lettermark
Cal Poly College of Agriculture Food & Environmental Sciences, green variant, cell 32
Sport Logo
Cal Poly Student Affairs, white on grey variant, cell 33
Sport Logo
Cal Poly Basketball, green variant, cell 34
Sport Logo
Cal Poly Basketball, white on grey variant, cell 35
Sport Logo

Approved Verbiage

Rules & Guidelines

hard rule

CP Interlocking Logo Black Outline Usage

The CP Interlocking Logo with the black outline is ONLY used on green garments to create contrast where otherwise the green outline would blend into the garment.

hard rule

Embroidery Logo Color Usage

For embroidery, 2-color options must be used; 1-color doesn't work and is prohibited.

hard rule

University Seal Usage Restriction

The University Seal is reserved for official University business and requires permission to use on merchandise.

conditional rule

Sport and Department Logo Access

Contact Cal Poly Licensing to obtain specific sport and department specific logos.

hard rule

Secondary Athletic Wordmark Option

"Mustangs" can be removed for a secondary option for simpler designs.

hard rule

Prohibited Logo and Mark Alterations

Any alteration to any logo or mark is prohibited; including using any logo component independently (wordmarks, shields, text).

hard rule

Overlaying Graphics Prohibited

Overlaying graphics to any logo or mark is prohibited.

hard rule

Mascot Caricatures Prohibited

Mascot caricatures are prohibited.

hard rule

No Reference to Alcohol, Drugs, or Tobacco

No reference to alcohol, drugs or tobacco related products may be used in conjunction with University marks.

California Polytechnic State University Brand Guidelines & Licensing