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Brand Guidelines

Cornell University

Location
Ithaca, NY
Established
1865
Mascot
N/A
Code
COR_NCAA_EXEMPLAR
League
NCAA
Licensing Agency
Exemplar
Cornell University

Official Color Palette

Cornell University Color Standards

Guideline Assets

Cornell University lockup, vertical, primary color variant, cell 103
Primary Logo
Cornell University lockup, horizontal, primary color variant, cell 103
Primary Logo
Cornell University seal, primary color variant, cell 102
Secondary Logo
C Bear logo, full color variant
Secondary Logo
Retro Bear C logo, full color variant
Secondary Logo
Retro Bear Head logo, full color variant
Secondary Logo
Cornell CALS, color variant, cell 401
Secondary Logo
Cornell AAP, color variant, cell 402
Secondary Logo
Cornell Arts & Sciences, color variant, cell 403
Secondary Logo
Cornell Bowers, color variant, cell 404
Secondary Logo
Cornell SC Johnson College of Business, color variant, cell 405
Secondary Logo
Dyson Cornell SC Johnson College of Business, color variant, cell 405
Secondary Logo
Johnson Cornell SC Johnson College of Business, color variant, cell 405
Secondary Logo
Nolan Cornell SC Johnson College of Business, color variant, cell 405
Secondary Logo
Cornell Duffield Engineering, color variant, cell 406
Secondary Logo
Graduate School, color variant, cell 407
Secondary Logo
Cornell Human Ecology, color variant, cell 408
Secondary Logo
ILR School, color variant, cell 409
Secondary Logo
Cornell Law School, color variant, cell 410
Secondary Logo
Cornell University Library, color variant, cell 411
Secondary Logo
Cornell Brooks Public Policy, color variant, cell 412
Secondary Logo
Cornell Tech, color variant, cell 413
Secondary Logo
College of Veterinary Medicine, color variant, cell 414
Secondary Logo
Weill Cornell Medicine, color variant, cell 415
Secondary Logo
Cornell Atkinson Center for Sustainability, black variant, cell 501
Secondary Logo
Cornell Botanic Gardens, color variant, cell 502
Secondary Logo
Cornell Dairy Bar, color variant, cell 503
Secondary Logo
Einhorn Center for Community Engagement, black variant, cell 504
Secondary Logo
Cornell Lab, color variant, cell 505
Secondary Logo
Cornell Lab of Ornithology, color stacked variant, cell 505
Secondary Logo
Cornell Lab of Ornithology, color horizontal variant, cell 505
Secondary Logo
Cornell University wordmark, primary color variant, cell 101
Wordmark
CORNELL wordmark, Cornell Red variant
Wordmark
Block C, Cornell Red with white outline variant
Lettermark
Block C, black with white outline variant
Lettermark
Block C, Cornell Red with white outline on grey background variant
Lettermark
Block C, Cornell Red with white outline on black background variant
Lettermark
Block C, white with Cornell Red outline on Cornell Red background variant
Lettermark
Block C, white with Cornell Red outline on grey background variant
Lettermark
Block C, white with Cornell Red outline on black background variant
Lettermark
T, color variant, cell 413
Lettermark
CORNELL LACROSSE sport mark, Cornell Red variant
Sport Logo

Approved Verbiage

Rules & Guidelines

hard rule

Prohibition of TM and ® on Licensed Products

TM and ® indicia should not be used on licensed products.

hard rule

No Alteration of University Logos

All artwork included in this guide is the property of Cornell University and may not be altered under any circumstance.

hard rule

Block C Logo Usage Restrictions

The Block C logo should only appear in Cornell Red, white, or black; should only appear as solid; gradient coloration is not approved; do not embellish with a black outline; do not apply effects such as drop shadowing or embossing; should not be modified, skewed, stretched, or distorted in any way; images should not be inserted into the Block C; should not be obstructed, blocked, or cropped; do not change the opacity of the Block C; elements should not enclose the Block C implying a new or additional mark.

hard rule

Block C Logo with Verbiage Usage

Use of the Block C with 'Cornell' in alternate fonts is okay as long as the design is not attempting to imply a lock-up using a font other than Cornell Victorious – there should be appropriate clear space between the C and words. Use of the Block C with 'Cornell University', 'Cornell Big Red', 'Cornell Hockey' (and other sports), 'Big Red', 'Alumni', 'Mom', 'Est. 1865', 'Alumni', 'Class of ', etc. is allowed.

hard rule

C Bear Logo Usage

The C Bear logo functions as a spirit mark and may be used in conjunction with 'Cornell University', 'Cornell Alumni', and other wording as approved by Cornell Licensing. PMS 4635c & PMS 469c.

hard rule

Limited Use of Retro Bear Marks

Use of the Retro Bear marks will be very limited.