Concordia University Brand Guidelines

Location

N/A

Established

N/A

Mascot

N/A

Code

CONCORDIA_NCAA_IND

League

NCAA

Licensing Agency

Independent

Official Brand Colors

Official color palette for logo

Logos & Marks

Primary Logo

Full Page Guideline Sheet, Standard variant

Production Artwork

Approved Verbiage

No approved verbiage specified.

Rules & Guidelines

hard rule

Logo must not be altered

Do not distort, stretch, adapt, remake, change colors, change placement, add on, detract from, or otherwise change the logo.

hard rule

Logo image quality requirements

Never use a logo that is pixelated, blurry, or that shows artifacting in the white space. Never pull a low resolution image off the internet and use it in print.

hard rule

Logo source restriction

Only use the official brand assets that are available from www.CUI.edu/Marketing. Never use a Concordia logo pulled from another website.

hard rule

Logo clear space requirement

Always give at least the width of the logomark (the 3 triangle graphic) between the logo and everything else.