Brand Guidelines

Columbia University

Location

N/A

Established

N/A

Mascot

N/A

Code

COLU_NCAA_EXEMPLAR

League

NCAA

Licensing Agency

Exemplar

Official Color Palette

University Color Standards

CUIMC Color Standards

Athletics Color Standards

College, Engineering, Business, Law Color Standards

Guideline Assets

Primary Logo

Primary Logo

Primary Logo

Primary Logo

Primary Logo

Secondary Logo

Secondary Logo

Secondary Logo

Secondary Logo

Secondary Logo

Secondary Logo

Secondary Logo

Secondary Logo

Secondary Logo

Secondary Logo

Secondary Logo

Secondary Logo

Secondary Logo

Wordmark

Lettermark

Columbia University Derivative CU, block monogram variant, cell 106

Lettermark

Block C, light blue on white variant, cell 306

Lettermark

Block C, white on light blue variant, cell 306

Lettermark

Block C, white on dark blue variant, cell 306

Lettermark

Split C, light blue on white variant, cell 307

Lettermark

Approved Verbiage

No approved verbiage specified.

Rules & Guidelines

hard rule

Clear Space Around Crown

Do provide clear space around the Crown (102).

hard rule

No Combining Marks from Different Pages

Do not combine marks from different pages of this guide on one item.

hard rule

No Overlapping Marks

Do not overlap marks on top of each other.

hard rule

No Crown or Shield for Medical Bookstore

Do not submit merchandise with the Crown (102) or Shield (103) for the Medical Bookstore.

hard rule

No Crown, Derivative C, or Derivative CU Alone

Do not use the Crown (102), Derivative C (105) or Derivative CU (106) alone on an item.

hard rule

No Modifying Crown

Do not modify the Crown (102).

hard rule

No Modifying Shield or Crowns Inside

Do not modify the colors of the Shield (103) or the crowns inside it.

hard rule

No Official Derivative C or CU Logos

There are no official Derivative C (105) or CU (106) logos – the marks shown are illustrative only.

hard rule

CUIMC Logo Usage

Do use marks on this page in the illustrated vertical stacked or horizontal lock-up versions only (centered marks are no longer current).

hard rule

No CUIMC Crown Alone or With University

Do not use the CUIMC crown alone. Do not use the CUIMC crown with “Columbia University”.

hard rule

Athletics Fonts and Color Combinations

Do use the Athletics marks above in the official fonts: Square Slab Serif 711 BT-Bold, Rubik and official color combinations shown.

hard rule

Athletics Mark Layouts

Do use Athletics marks either in the official (311) font/layout or in a completely alternative text design (308) that does not mimic the official font/layout.

hard rule

No Combining Athletics Marks with Other Pages

Do not combine Athletics marks with marks from any other page of this guide.

hard rule

No Combining Athletics Marks with University or 1754

Do not combine Athletics marks with the word "University" or with "1754".

hard rule

No Overlapping Athletics Marks

Do not overlap Athletics marks on top of each other.

hard rule

No 302 Arched Columbia Alone

Do not use the 302 arched "Columbia" alone.

hard rule

306 Block C Drop-Shadow Requirement

The 306 Block C should have a drop-shadow, not an outline.

hard rule

No 306 Block C Locked with 311

The 306 Block C may not be locked with 311.

hard rule

Athletics Lion Knock-out Usage

Unless the product matches the Athletics PMS colors, use a knock-out of the lion face on light blue products, and a knock-out of the lion mane on navy products.

hard rule

No Recreating Logos with Different Font

Do use the exact logos; do not recreate with a different font.

hard rule

No Altering University Artwork

All artwork included in this guide is the property of Columbia University and may not be altered under any circumstance.