Brand Guidelines

Columbia University

Location
N/A
Established
N/A
Mascot
N/A
Code
COLU_NCAA_EXEMPLAR
League
NCAA
Licensing Agency
Exemplar
Columbia University

Official Color Palette

University Color Standards

CUIMC Color Standards

Athletics Color Standards

College, Engineering, Business, Law Color Standards

Guideline Assets

Columbia University Primary Logo, horizontal lockup with crown variant, cell 101
Primary Logo
Columbia Lion, light blue on white variant, cell 302
Primary Logo
Columbia Lion, white on light blue variant, cell 302
Primary Logo
Columbia Lion, white on dark blue variant, cell 302
Primary Logo
Lion Head, light blue on white variant, cell 303
Primary Logo
Lion Head and Columbia wordmark, light blue on white variant, cell 311
Primary Logo
Lion Head and Columbia wordmark, white on light blue variant, cell 311
Primary Logo
Lion Head and Columbia wordmark, white on dark blue variant, cell 311
Primary Logo
Columbia University Crown, standalone icon variant, cell 102
Secondary Logo
Columbia University Shield, full color crest with banner variant, cell 103
Secondary Logo
Columbia University Irving Medical Center logo, stacked variant, cell 201
Secondary Logo
Columbia University Irving Medical Center logo, horizontal variant, cell 201
Secondary Logo
ColumbiaDoctors logo, horizontal variant, cell 202
Secondary Logo
Vagelos College of Physicians and Surgeons logo, stacked variant, cell 203
Secondary Logo
Vagelos College of Physicians and Surgeons logo, horizontal variant, cell 203
Secondary Logo
Mailman School of Public Health logo, stacked variant, cell 204
Secondary Logo
Mailman School of Public Health logo, horizontal variant, cell 204
Secondary Logo
College of Dental Medicine logo, stacked variant, cell 205
Secondary Logo
College of Dental Medicine logo, horizontal variant, cell 205
Secondary Logo
School of Nursing logo, stacked variant, cell 206
Secondary Logo
School of Nursing logo, stacked with tagline variant, cell 206
Secondary Logo
School of Nursing logo, horizontal variant, cell 206
Secondary Logo
Department of Surgery logo, stacked variant
Secondary Logo
Department of Surgery logo, horizontal variant
Secondary Logo
Columbia Surgery logo, stacked variant
Secondary Logo
Columbia Surgery logo, horizontal variant
Secondary Logo
Lion Head, white on light blue variant, cell 303
Secondary Logo
Lion Head, white on dark blue variant, cell 303
Secondary Logo
Columbia College, horizontal lockup variant, cell 401
Secondary Logo
Columbia College, horizontal lockup with tagline variant, cell 401
Secondary Logo
Columbia College, vertical lockup variant, cell 401
Secondary Logo
Columbia Engineering, horizontal lockup with tagline variant, cell 402
Secondary Logo
Columbia Engineering, vertical lockup variant, cell 402
Secondary Logo
Columbia Business School, horizontal lockup with tagline variant, cell 501
Secondary Logo
Columbia Business School, vertical lockup variant, cell 501
Secondary Logo
Columbia Law School, horizontal lockup variant, cell 502
Secondary Logo
Columbia Law School, vertical lockup variant, cell 502
Secondary Logo
Graduate School of Arts and Sciences logo, full name stacked variant, cell 503
Secondary Logo
Graduate School of Arts and Sciences logo, GSAS stacked variant, cell 503
Secondary Logo
School of Social Work logo, horizontal variant, cell 504
Secondary Logo
School of Social Work logo, stacked variant, cell 504
Secondary Logo
Teachers College logo, wordmark variant, cell 505
Secondary Logo
Teachers College logo, seal variant, cell 505
Secondary Logo
SIPA logo, stacked variant, cell 506
Secondary Logo
School of Professional Studies logo, horizontal lockup variant, cell 507
Secondary Logo
GSAPP logo, stacked wordmark variant, cell 508
Secondary Logo
Journalism School logo, horizontal variant, cell 509
Secondary Logo
Journalism School logo, stacked variant, cell 509
Secondary Logo
School of General Studies logo, stacked variant, cell 510
Secondary Logo
Climate School logo, stacked variant, cell 511
Secondary Logo
Columbia University Wordmarks, stacked text variant, cell 104
Wordmark
Columbia Athletics wordmark, light blue on white variant, cell 311
Wordmark
Columbia Lions wordmark, light blue on white variant, cell 311
Wordmark
Columbia | Lions wordmark, light blue on white variant, cell 311
Wordmark
Columbia | Athletics wordmark, light blue on white variant, cell 311
Wordmark
Columbia Athletics wordmark, white on light blue variant, cell 311
Wordmark
Columbia Lions wordmark, white on light blue variant, cell 311
Wordmark
Columbia | Lions wordmark, white on light blue variant, cell 311
Wordmark
Columbia | Athletics wordmark, white on light blue variant, cell 311
Wordmark
Columbia Athletics wordmark, white on dark blue variant, cell 311
Wordmark
Columbia Lions wordmark, white on dark blue variant, cell 311
Wordmark
Columbia | Lions wordmark, white on dark blue variant, cell 311
Wordmark
Columbia | Athletics wordmark, white on dark blue variant, cell 311
Wordmark
Columbia College, wordmark variant, cell 403
Wordmark
Columbia University Derivative C, block lettermark variant, cell 105
Lettermark
Columbia University Derivative CU, block monogram variant, cell 106
Lettermark
Block C, light blue on white variant, cell 306
Lettermark
Block C, white on light blue variant, cell 306
Lettermark
Block C, white on dark blue variant, cell 306
Lettermark
Split C, light blue on white variant, cell 307
Lettermark

Approved Verbiage

No approved verbiage specified.

Rules & Guidelines

hard rule

Clear Space Around Crown

Do provide clear space around the Crown (102).

hard rule

No Combining Marks from Different Pages

Do not combine marks from different pages of this guide on one item.

hard rule

No Overlapping Marks

Do not overlap marks on top of each other.

hard rule

No Crown or Shield for Medical Bookstore

Do not submit merchandise with the Crown (102) or Shield (103) for the Medical Bookstore.

hard rule

No Crown, Derivative C, or Derivative CU Alone

Do not use the Crown (102), Derivative C (105) or Derivative CU (106) alone on an item.

hard rule

No Modifying Crown

Do not modify the Crown (102).

hard rule

No Modifying Shield or Crowns Inside

Do not modify the colors of the Shield (103) or the crowns inside it.

hard rule

No Official Derivative C or CU Logos

There are no official Derivative C (105) or CU (106) logos – the marks shown are illustrative only.

hard rule

CUIMC Logo Usage

Do use marks on this page in the illustrated vertical stacked or horizontal lock-up versions only (centered marks are no longer current).

hard rule

No CUIMC Crown Alone or With University

Do not use the CUIMC crown alone. Do not use the CUIMC crown with “Columbia University”.

hard rule

Athletics Fonts and Color Combinations

Do use the Athletics marks above in the official fonts: Square Slab Serif 711 BT-Bold, Rubik and official color combinations shown.

hard rule

Athletics Mark Layouts

Do use Athletics marks either in the official (311) font/layout or in a completely alternative text design (308) that does not mimic the official font/layout.

hard rule

No Combining Athletics Marks with Other Pages

Do not combine Athletics marks with marks from any other page of this guide.

hard rule

No Combining Athletics Marks with University or 1754

Do not combine Athletics marks with the word "University" or with "1754".

hard rule

No Overlapping Athletics Marks

Do not overlap Athletics marks on top of each other.

hard rule

No 302 Arched Columbia Alone

Do not use the 302 arched "Columbia" alone.

hard rule

306 Block C Drop-Shadow Requirement

The 306 Block C should have a drop-shadow, not an outline.

hard rule

No 306 Block C Locked with 311

The 306 Block C may not be locked with 311.

hard rule

Athletics Lion Knock-out Usage

Unless the product matches the Athletics PMS colors, use a knock-out of the lion face on light blue products, and a knock-out of the lion mane on navy products.

hard rule

No Recreating Logos with Different Font

Do use the exact logos; do not recreate with a different font.

hard rule

No Altering University Artwork

All artwork included in this guide is the property of Columbia University and may not be altered under any circumstance.