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College Of William & Mary Brand Guidelines

Location
Williamsburg, VA
Established
1693
Mascot
Griffin
Code
WMR_NCAA
League
NCAA
Licensing Agency
CLC
College of William & Mary

Official Brand Colors

Official Color Palette

Logos & Marks

William & Mary wordmark with cypher, stacked variant, cell 9
Primary Logo
William & Mary wordmark with cypher, horizontal variant, cell 10
Primary Logo
W&M lettermark, color variant, cell 29
Primary Logo
W&M lettermark, green variant, cell 30
Primary Logo
Cypher mark, gold variant, cell 1
Secondary Logo
Cypher mark, green variant, cell 2
Secondary Logo
Cypher mark with wordmark, gold, horizontal variant, cell 3
Secondary Logo
Cypher mark with wordmark, green, horizontal variant, cell 4
Secondary Logo
Cypher mark with wordmark, gold, horizontal lockup variant, cell 5
Secondary Logo
Cypher mark with wordmark, green, horizontal lockup variant, cell 6
Secondary Logo
Cypher mark with wordmark, gold, stacked variant, cell 7
Secondary Logo
Cypher mark with wordmark, green, stacked variant, cell 8
Secondary Logo
William & Mary Law School lockup, gold variant, cell 13
Secondary Logo
William & Mary Law School lockup, green variant, cell 14
Secondary Logo
William & Mary Graduate Arts & Sciences lockup, gold variant, cell 15
Secondary Logo
William & Mary Graduate Arts & Sciences lockup, green variant, cell 16
Secondary Logo
William & Mary Arts & Sciences lockup, gold variant, cell 17
Secondary Logo
William & Mary Arts & Sciences lockup, green variant, cell 18
Secondary Logo
Raymond A. Mason School of Business lockup, gold variant, cell 19
Secondary Logo
Raymond A. Mason School of Business lockup, green variant, cell 20
Secondary Logo
William & Mary School of Education lockup, gold variant, cell 21
Secondary Logo
William & Mary School of Education lockup, green variant, cell 22
Secondary Logo
Weather Vane illustration, standard variant, cell 27
Secondary Logo
Crim Dell Bridge illustration, standard variant, cell 28
Secondary Logo
W&M Crest, color variant, cell 31
Secondary Logo
W&M Crest, green/gold variant, cell 32
Secondary Logo
W&M Crest, black/white variant, cell 33
Secondary Logo
Griffin mascot, color variant, cell 42
Secondary Logo
Griffin mascot, black/white variant, cell 43
Secondary Logo
Griffin head, color variant, cell 44
Secondary Logo
Griffin head, black/white variant, cell 45
Secondary Logo
Hovering Griffin, color variant, cell 46
Secondary Logo
Youth Griffin, color variant, cell 47
Secondary Logo
Youth Griffin, outline variant, cell 48
Secondary Logo
William & Mary arched wordmark, arched up, green variant, cell 23
Wordmark
William & Mary arched wordmark, arched up, green variant, cell 24
Wordmark
William & Mary arched wordmark, arched down, green variant, cell 25
Wordmark
William & Mary arched wordmark, arched down, green variant, cell 26
Wordmark
William & Mary wordmark, color variant, cell 34
Wordmark
Tribe wordmark, color variant, cell 35
Wordmark
William & Mary wordmark, green variant, cell 36
Wordmark
Tribe wordmark, green variant, cell 37
Wordmark
W&M lettermark, green variant, cell 11
Lettermark
W&M lettermark, green with gold outline variant, cell 12
Lettermark
W&M Baseball lettermark, green variant, cell 38
Sport Logo
W&M Baseball lettermark, color variant, cell 39
Sport Logo
William & Mary Baseball wordmark, green variant, cell 40
Sport Logo
William & Mary Tribe Baseball wordmark, green variant, cell 41
Sport Logo

Approved Verbiage

Rules & Guidelines

hard rule

Cypher Mark Usage

The Cypher without text (marks 1 and 2) may be used as a decorative graphic but must include a reference to William & Mary somewhere on the item. These marks are allowed in all school colors, black, and white. Marks 3-8 may not be shown in Spirit Gold.

hard rule

School Specific Marks Color Usage

School Specific Marks are allowed in all school colors except Spirit Gold.

hard rule

Arched Word Marks Color Usage

Arched Word Marks are allowed in all school colors, black, and white.

hard rule

Institutional Marks Two-Tone Restriction

Institutional Marks can be two-tone in any W&M colors except a W&M Gold/Spirit Gold combination.

hard rule

Weather Vane Mark Color Usage

Weather Vane mark is allowed in all school colors, black, and white.

hard rule

Crim Dell Bridge Mark Color Usage

Crim Dell Bridge mark is allowed in all school colors, black, and white.

hard rule

Primary Marks Color Restriction

Primary Marks are allowed in all school colors (including black and white) except William & Mary Gold (PMS 465C).

hard rule

Sport Specific Marks Color Restriction

Sport Specific Marks are allowed in all school colors (including black and white) except William & Mary Gold (PMS 465C).

hard rule

Primary Griffin Mark Color Specification

Primary Griffin Mark uses Dark Green - PANTONE 5535 C.

hard rule

Youth Griffin Mark Color Specification

Youth Griffin Mark uses Dark Green - PANTONE 5535 C.

hard rule

No Drugs or Tobacco References

No references to drugs and tobacco related products may be used in conjunction with University marks.

hard rule

Camo Pattern Restriction

Camo pattern only allowed on Operation Hat Trick products.

hard rule

Institution Reference Restriction

All references to institution should be W&M or William & Mary.