Brand Guidelines

Colorado - Denver

Location
Denver, Colorado
Established
1973
Mascot
Milo the Lynx
Code
COLDEN_NCAA
League
NCAA
Licensing Agency
CLC
Colorado - Denver

Official Color Palette

Primary Color Palette Specifications

Expanded Color Palette Usage

Guideline Assets

Denver Lynx shield logo, gold/black/white variant, cell 1
Primary Logo
Denver Lynx shield logo, gold/white variant, cell 2
Primary Logo
Denver Lynx shield logo, black/white variant, cell 3
Primary Logo
Denver Lynx shield logo, white variant, cell 4
Primary Logo
CU Denver Lynx wordmark, gold/black/white variant, cell 5
Primary Logo
CU Denver Lynx wordmark, gold/white variant, cell 6
Primary Logo
CU Denver Lynx wordmark, black/white variant, cell 7
Primary Logo
CU Denver Lynx wordmark, white variant, cell 8
Primary Logo
Milo the Lynx mascot, full color variant, cell 9
Secondary Logo
Milo the Lynx mascot, full color on black variant, cell 10
Secondary Logo
University of Colorado Denver institutional mark, horizontal, gold/black variant, cell 11
Secondary Logo
University of Colorado Denver institutional mark, horizontal, gold/white variant, cell 12
Secondary Logo
University of Colorado Denver institutional mark, horizontal, black variant, cell 13
Secondary Logo
University of Colorado Denver institutional mark, horizontal, white variant, cell 14
Secondary Logo
CU Denver institutional mark, horizontal, gold/black variant, cell 15
Secondary Logo
CU Denver institutional mark, horizontal, gold/white variant, cell 16
Secondary Logo
CU Denver institutional mark, stacked, gold/black variant, cell 17
Secondary Logo
CU Denver institutional mark, stacked, gold/white variant, cell 18
Secondary Logo
CU Denver institutional mark, horizontal, black variant, cell 19
Secondary Logo
CU Denver institutional mark, horizontal, white variant, cell 20
Secondary Logo
CU Denver institutional mark, stacked, black variant, cell 21
Secondary Logo
CU Denver institutional mark, stacked, white variant, cell 22
Secondary Logo
CU Denver unit mark, horizontal, gold/black variant, cell 23
Secondary Logo
CU Denver unit mark, horizontal, gold/white variant, cell 24
Secondary Logo
University Seal, full with inscription variant, cell 27
Secondary Logo
University Seal, simplified variant, cell 28
Secondary Logo
Denver Lynx shield with CU Denver Lynx wordmark, lockup variant
Secondary Logo
Denver Lynx shield with Milo the Lynx wordmark, lockup variant
Secondary Logo
Denver Lynx shield with Established in 1973 wordmark, lockup variant
Secondary Logo
Denver wordmark with shield, lockup variant
Secondary Logo
Denver wordmark with shield, lockup variant
Secondary Logo
Milo mascot with Milo the Lynx wordmark, lockup variant
Secondary Logo
Denver Lynx shield, standalone variant
Secondary Logo
University of Colorado Denver, stacked wordmark variant
Wordmark
Go Lynx, wordmark variant
Wordmark
interlocking CU, gold and black variant, cell 25
Lettermark
interlocking CU, black and white variant, cell 26
Lettermark

Approved Verbiage

Rules & Guidelines

hard rule

Minimum Embroidery Sizes for Marks

Primary Spirit Marks minimum size for embroidery is 1.5" wide. Secondary Institutional Marks minimum size for embroidery is 2.25" wide. Secondary Spirit Mark/Character Illustration minimum size for embroidery is 1.0" wide. Secondary Institutional Marks minimum size for embroidery is 1.25" wide. Other Institutional Marks minimum size for embroidery is 0.375" tall.

hard rule

Interlocking CU Mark Usage

The interlocking CU should be used with the official logotype of the entity it represents. The interlocking CU may be used alone at the system level only.

hard rule

University Seal Inscription Size Restriction

The inscription should not be used when the reproduction of the commercial seal is less than the size of a quarter (1.0" DIA) and/or if the inscription is unreadable.

hard rule

Mark and Verbiage Pairing Restrictions

Do not pair marks and verbiage on the same side of a product if there is significant repetition between the two. Spirit marks should not have any verbiage underneath that repeats 'CU Denver Lynx'.

hard rule

Verbiage Usage with Marks

Do not use verbiage that directly relates to a specific mark without the use of the mark itself. 'Milo the Lynx' as verbiage should always be paired with a representation of the mascot, Milo.

advisory rule

Mark and Verbiage Pairings Should Be Intentional

Mark and verbiage pairings on merchandise should be made intentionally. They should support each other, not cover the same ground.

conditional rule

University Seal Product Usage

University seal permitted on products for resale with removal of inscription only. No alterations to seal permitted. No overlaying or intersecting graphics permitted with seal.

hard rule

No Use of Current Players' Name, Image, or Likeness

No use of current players' name, image, or likeness is permitted on commercial products in violation of NCAA rules and regulations.

hard rule

No References to Alcohol, Drugs, or Tobacco

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.

Colorado - Denver Brand Guidelines & Licensing