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Brand Guidelines

Central Michigan University (CMI)

Location
Mount Pleasant, MI
Established
1892
Mascot
N/A
Code
CMI_NCAA
League
NCAA
Licensing Agency
CLC
Central Michigan University (CMI)

Official Color Palette

Official University Colors

Guideline Assets

Action C mark with CMU Chippewas wordmark, full color lockup variant
Primary Logo
Action Combination Mark, vertical, full color on white variant, cell 12
Primary Logo
Action Combination Mark, vertical, full color on maroon variant, cell 13
Primary Logo
Action Combination Mark, vertical, full color on gold variant, cell 14
Primary Logo
Action Combination Mark, vertical, full color on dark gray variant, cell 15
Primary Logo
Action Combination Mark, vertical, one-color maroon on white variant, cell 16
Primary Logo
Action Combination Mark, vertical, one-color gold on maroon variant, cell 17
Primary Logo
Action Combination Mark, vertical, one-color maroon on gold variant, cell 18
Primary Logo
Action Combination Mark, vertical, one-color maroon on dark gray variant, cell 19
Primary Logo
Action Combination Mark, vertical, one-color black on white variant, cell 20
Primary Logo
Action Combination Mark, vertical, one-color white on maroon variant, cell 21
Primary Logo
Action Combination Mark, vertical, one-color white on dark gray variant, cell 22
Primary Logo
Action Combination Mark, horizontal, full color on white variant, cell 23
Primary Logo
Action Combination Mark, horizontal, full color on maroon variant, cell 24
Primary Logo
Action Combination Mark, horizontal, full color on gold variant, cell 25
Primary Logo
Action Combination Mark, horizontal, full color on dark gray variant, cell 26
Primary Logo
Central Michigan University seal, full color variant
Secondary Logo
Circle Action C, full color variant, cell 27
Secondary Logo
Circle Action C, full color on maroon variant, cell 28
Secondary Logo
Circle Action C, full color on gold variant, cell 29
Secondary Logo
Circle Action C, full color on dark gray variant, cell 30
Secondary Logo
Circle Action C, one-color gold on maroon variant, cell 31
Secondary Logo
Circle Action C, one-color maroon variant, cell 32
Secondary Logo
Circle Action C, one-color maroon on dark gray variant, cell 33
Secondary Logo
Circle Action C, one-color maroon on gold variant, cell 34
Secondary Logo
Circle Action C, one-color white on maroon variant, cell 35
Secondary Logo
Circle Action C, one-color black variant, cell 36
Secondary Logo
Circle Action C, one-color white on dark gray variant, cell 37
Secondary Logo
Circle Action C with CMU CHIPPEWAS wordmark, full color lockup variant
Secondary Logo
Circle Action C, full color variant
Secondary Logo
Central Michigan University Seal, full color variant, cell 38
Secondary Logo
Central Michigan University Seal, one-color gold on maroon variant, cell 39
Secondary Logo
Central Michigan University Seal, one-color maroon on white variant, cell 40
Secondary Logo
Central Michigan University Seal, one-color maroon on grey variant, cell 41
Secondary Logo
Central Michigan University Seal, one-color white on maroon variant, cell 42
Secondary Logo
Central Michigan University Seal, one-color black on white variant, cell 43
Secondary Logo
Central Michigan University Seal, one-color white on grey variant, cell 44
Secondary Logo
Central Michigan University Seal, one-color maroon on gold variant, cell 45
Secondary Logo
Central Michigan University Seal, tilted (incorrect usage) variant
Secondary Logo
Central Michigan University Seal, unapproved color (incorrect usage) variant
Secondary Logo
Central Michigan University Seal, stretched (incorrect usage) variant
Secondary Logo
Central Michigan University Seal, modified (incorrect usage) variant
Secondary Logo
Central Michigan University Seal, busy background (incorrect usage) variant
Secondary Logo
Central Michigan University Seal, drop shadow (incorrect usage) variant
Secondary Logo
Central Michigan University Seal, gold on black (incorrect usage) variant
Secondary Logo
Central Michigan University wordmark, white text variant
Wordmark
Action C mark, full color variant, cell 1
Lettermark
Action C mark, full color on maroon variant, cell 2
Lettermark
Action C mark, full color on gold variant, cell 3
Lettermark
Action C mark, full color on black variant, cell 4
Lettermark
Action C mark, one-color maroon variant, cell 5
Lettermark
Action C mark, one-color gold on maroon variant, cell 6
Lettermark
Action C mark, one-color maroon on gold variant, cell 7
Lettermark
Action C mark, one-color maroon on gray variant, cell 8
Lettermark
Action C mark, one-color black variant, cell 9
Lettermark
Action C mark, one-color white on maroon variant, cell 10
Lettermark
Action C mark, one-color white on gray variant, cell 11
Lettermark
Action C mark, full color variant
Lettermark

Approved Verbiage

No approved verbiage specified.

Rules & Guidelines

hard rule

No Alcohol, Drugs, or Tobacco References

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.

hard rule

Registered Trademarks

CMU®, Central Michigan®, Central Michigan University®, Fire Up Chips!® are registered trademarks. The only approved use of the 'Chips' is within the phrase 'Fire Up Chips!'.

hard rule

Fire Up Chips! Artwork Color Limitation

"Fire Up Chips!" artwork should be used only in one of the four two-color options. It should NOT be used in any one-color variation.

hard rule

No Alterations or Overlaying Graphics to Seal

No alterations or overlaying graphics to seal permitted.