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Brand Guidelines

California State University San Marcos (CMA)

Location
San Marcos, CA
Established
1989
Mascot
Crash the Cougar
Code
CMA_NCAA
League
NCAA
Licensing Agency
CLC
California State University San Marcos (CMA)

Official Color Palette

Primary University Color Palette

WGYLM Color Palette

Guideline Assets

CSUSM primary logo, University Blue variant, cell 1
Primary Logo
CSUSM primary logo, Black variant, cell 2
Primary Logo
CSUSM primary logo, reverse variant, cell 3
Primary Logo
CSUSM secondary logo, University Blue variant, cell 4
Secondary Logo
CSUSM secondary logo, Black variant, cell 5
Secondary Logo
CSUSM secondary logo, reverse variant, cell 6
Secondary Logo
CSUSM tertiary logo, University Blue variant, cell 10
Secondary Logo
CSUSM tertiary logo, Black variant, cell 11
Secondary Logo
CSUSM tertiary logo, reverse variant, cell 12
Secondary Logo
Cougar head with Cal State San Marcos Cougars wordmark, color variant, cell 16
Secondary Logo
Cougar head with Cal State San Marcos Cougars wordmark, black and white variant, cell 17
Secondary Logo
Cougar head, color variant, cell 18
Secondary Logo
Cougar head, black and white variant, cell 19
Secondary Logo
WGYLM logo, red variant, cell 32
Secondary Logo
WGYLM logo, black variant, cell 33
Secondary Logo
WGYLM logo, slate variant, cell 34
Secondary Logo
WGYLM logo, light gray variant, cell 35
Secondary Logo
WGYLM logo, white reverse on dark background variant, cell 36
Secondary Logo
CSUSM full name wordmark, University Blue variant, cell 7
Wordmark
CSUSM full name wordmark, Black variant, cell 8
Wordmark
CSUSM full name wordmark, reverse variant, cell 9
Wordmark
CSUSM acronym wordmark, University Blue variant, cell 13
Wordmark
CSUSM acronym wordmark, Black variant, cell 14
Wordmark
CSUSM acronym wordmark, reverse variant, cell 15
Wordmark
Cal State San Marcos Cougars wordmark, color variant, cell 20
Wordmark
Cal State San Marcos Cougars wordmark, black and white variant, cell 21
Wordmark
CSUSM Cougars wordmark, color variant, cell 22
Wordmark
CSUSM Cougars wordmark, black and white variant, cell 23
Wordmark
CSUSM wordmark, color variant, cell 24
Wordmark
CSUSM wordmark, black and white variant, cell 25
Wordmark
SM lettermark, blue and black variant, cell 26
Lettermark
SM lettermark, blue and white variant, cell 27
Lettermark
SM lettermark, black and white variant, cell 28
Lettermark
SM lettermark, white on black variant, cell 29
Lettermark
SM lettermark, light blue and black variant, cell 30
Lettermark
SM lettermark with Equality text, pride colors variant, cell 31
Lettermark

Approved Verbiage

Rules & Guidelines

hard rule

WGYLM Logo Background Restriction

WGYLM marks must be used on light backgrounds only. If a dark background is requested, logo must be white on either: WGYLM RED, BLACK, SLATE, or GRAY ONLY.

hard rule

Prohibition on Use of Current Players' Name, Image, or Likeness

No use of current players' name, image, or likeness is permitted on commercial products.

hard rule

Prohibition on Alcohol, Drugs, or Tobacco References

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.

California State University San Marcos (CMA) Brand Guidelines & Licensing