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Brand Guidelines

California Lutheran University (CLU)

Location
N/A
Established
1959
Mascot
N/A
Code
CLU_NCAA
League
NCAA
Licensing Agency
CLC
California Lutheran University (CLU)

Official Color Palette

Official University Color Palette

Guideline Assets

California Lutheran University wordmark, purple/yellow variant, cell 1
Primary Logo
California Lutheran University wordmark, white/yellow on purple variant, cell 2
Primary Logo
California Lutheran University wordmark, purple variant, cell 3
Primary Logo
California Lutheran University wordmark, yellow on purple variant, cell 4
Primary Logo
California Lutheran University wordmark, black variant, cell 5
Primary Logo
California Lutheran University wordmark, white on purple variant, cell 6
Primary Logo
CL monogram with sword and crown, gold/purple/white variant, cell 22
Primary Logo
CL monogram with sword and crown, gold/white on purple variant, cell 23
Primary Logo
CL monogram with sword and crown, purple/white variant, cell 24
Primary Logo
CL monogram with sword and crown, gold/purple on purple variant, cell 25
Primary Logo
CL monogram with sword and crown, black/white variant, cell 26
Primary Logo
CL monogram with sword and crown, white on purple variant, cell 27
Primary Logo
California Lutheran University horizontal wordmark, purple/yellow variant, cell 7
Secondary Logo
California Lutheran University horizontal wordmark, white/yellow on purple variant, cell 8
Secondary Logo
California Lutheran University horizontal wordmark, purple variant, cell 9
Secondary Logo
California Lutheran University horizontal wordmark, yellow on purple variant, cell 10
Secondary Logo
California Lutheran University horizontal wordmark, black variant, cell 11
Secondary Logo
California Lutheran University horizontal wordmark, white on purple variant, cell 12
Secondary Logo
California Lutheran University stacked wordmark, purple/yellow variant, cell 13
Secondary Logo
California Lutheran University stacked wordmark, white/yellow on purple variant, cell 14
Secondary Logo
California Lutheran University stacked wordmark, purple variant, cell 15
Secondary Logo
California Lutheran University stacked wordmark, yellow on purple variant, cell 16
Secondary Logo
California Lutheran University stacked wordmark, black variant, cell 17
Secondary Logo
California Lutheran University stacked wordmark, white on purple variant, cell 18
Secondary Logo
California Lutheran University seal, full color variant, cell 19
Secondary Logo
California Lutheran University seal, purple variant, cell 20
Secondary Logo
California Lutheran University seal, black variant, cell 21
Secondary Logo
CL monogram with crown in shield, gold/purple/white variant, cell 28
Secondary Logo
CL monogram with crown in shield, gold/white on purple variant, cell 29
Secondary Logo
CL monogram with crown in shield, purple/white variant, cell 30
Secondary Logo
CL monogram with crown in shield, gold/purple on purple variant, cell 31
Secondary Logo
CL monogram with crown in shield, black/white variant, cell 32
Secondary Logo
CL monogram with crown in shield, white on purple variant, cell 33
Secondary Logo
CL monogram in shield, gold/purple/white variant, cell 34
Secondary Logo
CL monogram in shield, gold/white on purple variant, cell 35
Secondary Logo
CL monogram in shield, purple/white variant, cell 36
Secondary Logo
CL monogram in shield, gold/purple on purple variant, cell 37
Secondary Logo
CL monogram in shield, black/white variant, cell 38
Secondary Logo
CL monogram in shield, white on purple variant, cell 39
Secondary Logo
crown icon, gold/purple/white variant, cell 40
Secondary Logo
crown icon, gold/white on purple variant, cell 41
Secondary Logo
crown icon, purple/white variant, cell 42
Secondary Logo
crown icon, gold/purple on purple variant, cell 43
Secondary Logo
crown icon, black/white variant, cell 44
Secondary Logo
crown icon, white on purple variant, cell 45
Secondary Logo
CL monogram with sword/crown horizontal lockup, gold/purple/white variant, cell 58
Secondary Logo
CL monogram with sword/crown horizontal lockup, gold/white on purple variant, cell 59
Secondary Logo
CL monogram with sword/crown horizontal lockup, white on purple variant, cell 60
Secondary Logo
CL monogram with crown in shield horizontal lockup, gold/purple/white variant, cell 61
Secondary Logo
CL monogram with crown in shield horizontal lockup, gold/white on purple variant, cell 62
Secondary Logo
CL monogram with crown in shield horizontal lockup, white on purple variant, cell 63
Secondary Logo
CL monogram in shield horizontal lockup, gold/purple/white variant, cell 64
Secondary Logo
CL monogram in shield horizontal lockup, gold/white on purple variant, cell 65
Secondary Logo
CL monogram in shield horizontal lockup, white on purple variant, cell 66
Secondary Logo
CL monogram with crown in shield stacked lockup, gold/purple/white variant, cell 67
Secondary Logo
CL monogram with crown in shield stacked lockup, gold/white on purple variant, cell 68
Secondary Logo
CL monogram with crown in shield stacked lockup, white on purple variant, cell 69
Secondary Logo
CL monogram in shield stacked lockup, gold/purple/white variant, cell 70
Secondary Logo
CL monogram in shield stacked lockup, gold/white on purple variant, cell 71
Secondary Logo
CL monogram in shield stacked lockup, white on purple variant, cell 72
Secondary Logo
crown stacked lockup, gold/purple/white variant, cell 73
Secondary Logo
crown stacked lockup, gold/white on purple variant, cell 74
Secondary Logo
crown stacked lockup, white on purple variant, cell 75
Secondary Logo
CL monogram with sword/crown side-by-side lockup, gold/purple/white variant, cell 76
Secondary Logo
CL monogram with sword/crown side-by-side lockup, gold/white on purple variant, cell 77
Secondary Logo
CL monogram with sword/crown side-by-side lockup, white on purple variant, cell 78
Secondary Logo
CL monogram with crown in shield side-by-side lockup, gold/purple/white variant, cell 79
Secondary Logo
CL monogram with crown in shield side-by-side lockup, gold/white on purple variant, cell 80
Secondary Logo
CL monogram with crown in shield side-by-side lockup, white on purple variant, cell 81
Secondary Logo
CL monogram in shield side-by-side lockup, gold/purple/white variant, cell 82
Secondary Logo
CL monogram in shield side-by-side lockup, gold/white on purple variant, cell 83
Secondary Logo
CL monogram in shield side-by-side lockup, white on purple variant, cell 84
Secondary Logo
CL monogram with crown in shield vertical lockup, gold/purple/white variant, cell 85
Secondary Logo
CL monogram with crown in shield vertical lockup, gold/white on purple variant, cell 86
Secondary Logo
CL monogram with crown in shield vertical lockup, white on purple variant, cell 87
Secondary Logo
CL monogram in shield vertical lockup, gold/purple/white variant, cell 88
Secondary Logo
CL monogram in shield vertical lockup, gold/white on purple variant, cell 89
Secondary Logo
CL monogram in shield vertical lockup, white on purple variant, cell 90
Secondary Logo
crown vertical lockup, gold/purple/white variant, cell 91
Secondary Logo
crown vertical lockup, gold/white on purple variant, cell 92
Secondary Logo
crown vertical lockup, white on purple variant, cell 93
Secondary Logo
Kingsmen spirit mark, color, horizontal variant, cell 94
Secondary Logo
Kingsmen spirit mark, color on dark, horizontal variant, cell 95
Secondary Logo
Kingsmen spirit mark, white on dark, horizontal variant, cell 96
Secondary Logo
Kingsmen spirit mark, color, horizontal variant, cell 97
Secondary Logo
Kingsmen spirit mark, color on dark, horizontal variant, cell 98
Secondary Logo
Kingsmen spirit mark, white on dark, horizontal variant, cell 99
Secondary Logo
Kingsmen spirit mark, color, horizontal variant, cell 100
Secondary Logo
Kingsmen spirit mark, color on dark, horizontal variant, cell 101
Secondary Logo
Kingsmen spirit mark, white on dark, horizontal variant, cell 102
Secondary Logo
Kingsmen spirit mark, color, stacked variant, cell 103
Secondary Logo
Kingsmen spirit mark, color on dark, stacked variant, cell 104
Secondary Logo
Kingsmen spirit mark, white on dark, stacked variant, cell 105
Secondary Logo
Kingsmen spirit mark, color, stacked variant, cell 106
Secondary Logo
Kingsmen spirit mark, color on dark, stacked variant, cell 107
Secondary Logo
Kingsmen spirit mark, white on dark, stacked variant, cell 108
Secondary Logo
Kingsmen spirit mark, color, stacked variant, cell 109
Secondary Logo
Kingsmen spirit mark, color on dark, stacked variant, cell 110
Secondary Logo
Kingsmen spirit mark, white on dark, stacked variant, cell 111
Secondary Logo
Regals spirit mark, color, horizontal variant, cell 112
Secondary Logo
Regals spirit mark, color on dark, horizontal variant, cell 113
Secondary Logo
Regals spirit mark, white on dark, horizontal variant, cell 114
Secondary Logo
Regals spirit mark, color, horizontal variant, cell 115
Secondary Logo
Regals spirit mark, color on dark, horizontal variant, cell 116
Secondary Logo
Regals spirit mark, white on dark, horizontal variant, cell 117
Secondary Logo
Regals spirit mark, color, horizontal variant, cell 118
Secondary Logo
Regals spirit mark, color on dark, horizontal variant, cell 119
Secondary Logo
Regals spirit mark, white on dark, horizontal variant, cell 120
Secondary Logo
Regals spirit mark, color, stacked variant, cell 121
Secondary Logo
Regals spirit mark, color on dark, stacked variant, cell 122
Secondary Logo
Regals spirit mark, white on dark, stacked variant, cell 123
Secondary Logo
Regals spirit mark, color, stacked variant, cell 124
Secondary Logo
Regals spirit mark, color on dark, stacked variant, cell 125
Secondary Logo
Regals spirit mark, white on dark, stacked variant, cell 126
Secondary Logo
Regals spirit mark, color, stacked variant, cell 127
Secondary Logo
Regals spirit mark, color on dark, stacked variant, cell 128
Secondary Logo
Regals spirit mark, white on dark, stacked variant, cell 129
Secondary Logo
CAL LUTHERAN wordmark, purple/gold variant, cell 46
Wordmark
CAL LUTHERAN wordmark, gold/white on purple variant, cell 47
Wordmark
CAL LUTHERAN wordmark, black variant, cell 48
Wordmark
CAL LUTHERAN stacked wordmark, purple/gold variant, cell 49
Wordmark
CAL LUTHERAN stacked wordmark, gold/white on purple variant, cell 50
Wordmark
CAL LUTHERAN stacked wordmark, black variant, cell 51
Wordmark
KINGSMEN wordmark, purple/gold variant, cell 52
Wordmark
KINGSMEN wordmark, gold/white on purple variant, cell 53
Wordmark
KINGSMEN wordmark, black variant, cell 54
Wordmark
REGALS wordmark, purple/gold variant, cell 55
Wordmark
REGALS wordmark, gold/white on purple variant, cell 56
Wordmark
REGALS wordmark, black variant, cell 57
Wordmark
Cal Lutheran Athletics lockup, CL icon, color, stacked variant, cell 130
Sport Logo
Cal Lutheran Athletics lockup, CL icon, color on dark, stacked variant, cell 131
Sport Logo
Cal Lutheran Athletics lockup, CL icon, white on dark, stacked variant, cell 132
Sport Logo
Cal Lutheran Athletics lockup, CL icon, color on dark, stacked variant, cell 133
Sport Logo
Cal Lutheran Athletics lockup, CL icon, white, stacked variant, cell 134
Sport Logo
Cal Lutheran Athletics lockup, CL icon, white on dark, stacked variant, cell 135
Sport Logo
Cal Lutheran Athletics lockup, crown icon, color, stacked variant, cell 136
Sport Logo
Cal Lutheran Athletics lockup, crown icon, color on dark, stacked variant, cell 137
Sport Logo
Cal Lutheran Athletics lockup, crown icon, white on dark, stacked variant, cell 138
Sport Logo
Cal Lutheran Athletics lockup, crown icon, color on dark, stacked variant, cell 139
Sport Logo
Cal Lutheran Athletics lockup, crown icon, white, stacked variant, cell 140
Sport Logo
Cal Lutheran Athletics lockup, crown icon, white on dark, stacked variant, cell 141
Sport Logo
Cal Lutheran Athletics lockup, wordmark, color variant, cell 142
Sport Logo
Cal Lutheran Athletics lockup, wordmark, color on dark variant, cell 143
Sport Logo
Cal Lutheran Athletics lockup, wordmark, white variant, cell 144
Sport Logo
Cal Lutheran Athletics lockup, wordmark, white on dark variant, cell 145
Sport Logo
Cal Lutheran Football lockup, CL icon, color, stacked variant, cell 146
Sport Logo
Cal Lutheran Football lockup, CL icon, color on dark, stacked variant, cell 147
Sport Logo
Cal Lutheran Football lockup, CL icon, white on dark, stacked variant, cell 148
Sport Logo
Cal Lutheran Football lockup, CL icon, color on dark, stacked variant, cell 149
Sport Logo
Cal Lutheran Football lockup, CL icon, white, stacked variant, cell 150
Sport Logo
Cal Lutheran Football lockup, CL icon, white on dark, stacked variant, cell 151
Sport Logo
Cal Lutheran Football lockup, crown icon, color, stacked variant, cell 152
Sport Logo
Cal Lutheran Football lockup, crown icon, color on dark, stacked variant, cell 153
Sport Logo
Cal Lutheran Football lockup, crown icon, white on dark, stacked variant, cell 154
Sport Logo
Cal Lutheran Football lockup, crown icon, color on dark, stacked variant, cell 155
Sport Logo
Cal Lutheran Football lockup, crown icon, white, stacked variant, cell 156
Sport Logo
Cal Lutheran Football lockup, crown icon, white on dark, stacked variant, cell 157
Sport Logo
Cal Lutheran Football lockup, wordmark, color variant, cell 158
Sport Logo
Cal Lutheran Football lockup, wordmark, color on dark variant, cell 159
Sport Logo
Cal Lutheran Football lockup, wordmark, white variant, cell 160
Sport Logo
Cal Lutheran Football lockup, wordmark, white on dark variant, cell 161
Sport Logo

Approved Verbiage

No approved verbiage specified.

Rules & Guidelines

conditional rule

School Seal Usage Restrictions

School seal permitted on products for resale (reviewed on a case-by-case basis). No alterations or overlaying graphics to seal permitted.

hard rule

Spirit Mark Usage Requirement

A Spirit Mark must be accompanied by Spirit Wordmark; use of Combined Spirit Marks is preferred.

hard rule

Numbers Permitted on Products for Resale

University permits numbers on products for resale.

hard rule

Prohibition on Use of Current Players' Name, Image, or Likeness

No use of current players' name, image, or likeness is permitted on commercial products in violation of NCAA rules and regulations.

hard rule

Prohibition on Alcohol, Drugs, or Tobacco References

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.

hard rule

Mascot Caricatures Permitted

Mascot caricatures permitted.