Cleveland State University Brand Guidelines

The following logos and wordmarks are part of the official Cleveland State University athletic and sport-specific mark inventory.

The full logotype has two versions, horizontal (primary) and vertical (secondary). The primary logo is the horizontal layout. The vertical option should only be used in limited space situations. The type only logo is available to use in situations where there are visibility issues with the skyline, there is limited space or used in conjunction with a college/division logo.

Ample whitespace should surround the logotype: at least one unit (equal to the height of the capital ‘C’ in ‘Cleveland’) of spacing around the entirety of the logo.

The elements cannot be rearranged.

Usage of the Cleveland State University logo and all of its related components may not be altered or distorted in any way. The CSU mark and type lockup may not be separated or edited without special approval of University Marketing. No part of the logo may be scaled in such a way that distorts the specified size ratio. The logo may not appear in any unauthorized color. This includes any secondary colors in the authorized CSU brand palette. The logo may not be stretched or distorted.

To ensure maximum contrast, do not show the logo in a dark color on a dark background, nor the logo in a light color on a light background.

Surrounding the logo by another shape (square, circle, etc.) should be avoided. If enclosure is deemed necessary, there should be sufficient spacing around the logo.

Cleveland State University has an official seal that is reserved for presidential use, Board of Trustees use and on official University documents such as transcripts, diplomas and commencement materials.

The official University mark (CSU letters and skyline) is always placed to left of the college or division name. A small rule line separates the University mark from the college/division name. College and division names are written in smaller Trade Gothic Regular. It is not to be bold or italicized. Colleges/divisions are not to attempt to create a logo. Rather, University Marketing will provide official and approved logo files per each college and division.

When used on promotional/collateral material: if space allows, use the college logo with the skyline, and the University type only logo. If you use the college/division logo, the University type only logo MUST appear. If space does not allow for both logos, the University full logotype takes precedence.

Cleveland State University’s typeface is Trade Gothic. It is to be used as the primary typeface on any and all University collateral, both internal and external.

Garamond is a secondary typeface for CSU, and is used on more formal pieces, such as certificates or formal invitations.

Franklin Gothic is an alternative typeface for CSU and is used when Trade Gothic is not available on Windows. Arial is a default typeface for CSU to use when Trade Gothic is not available.

Cleveland State University’s official website (csuohio.edu) uses brand-approved web fonts. Main headlines are in Roboto Bold Condensed; section headlines are in Rokkitt Regular; and body copy is in Lucida Grande. The CSU web fonts are to be used on the web only.