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Clemson University Brand Guidelines

Location
Clemson, SC
Established
1889
Mascot
The TigerThe Tiger Cub
Code
CL_NCAA
League
NCAA
Licensing Agency
CLC
Clemson University

Official Brand Colors

Official University Colors

Logos & Marks

paw print, orange variant, cell 1
Primary LogoLast Updated : 5/21/2026
paw print, white on orange variant, cell 2
Primary LogoLast Updated : 5/21/2026
paw print, orange with white outline variant, cell 3
Primary LogoLast Updated : 5/21/2026
paw print, orange with white outline on purple variant, cell 4
Primary LogoLast Updated : 5/21/2026
paw print, white with orange outline on purple variant, cell 5
Primary LogoLast Updated : 5/21/2026
football helmet, orange with white facemask variant, cell 15
Secondary LogoLast Updated : 5/21/2026
football helmet, orange with black facemask variant, cell 16
Secondary LogoLast Updated : 5/21/2026
Solid Orange Mark, standard variant, cell 22
Secondary LogoLast Updated : 5/21/2026
Swinging Tiger Mascot, standard variant, cell 29
Secondary LogoLast Updated : 5/21/2026
Clemson University wordmark, stacked variant, cell 42
Secondary LogoLast Updated : 5/21/2026
Clemson wordmark, orange variant, cell 43
Secondary LogoLast Updated : 5/21/2026
Clemson Alumni wordmark, standard variant, cell 44
Secondary LogoLast Updated : 5/21/2026
Clemson University wordmark, horizontal variant, cell 45
Secondary LogoLast Updated : 5/21/2026
Clemson wordmark, purple variant, cell 46
Secondary LogoLast Updated : 5/21/2026
Clemson wordmark, orange variant, cell 6
WordmarkLast Updated : 5/21/2026
Clemson wordmark, white on orange variant, cell 7
WordmarkLast Updated : 5/21/2026
Clemson wordmark, orange with purple outline variant, cell 8
WordmarkLast Updated : 5/21/2026
Tigers wordmark, orange variant, cell 9
WordmarkLast Updated : 5/21/2026
Tigers wordmark, white on orange variant, cell 10
WordmarkLast Updated : 5/21/2026
Tigers wordmark, orange with purple outline variant, cell 11
WordmarkLast Updated : 5/21/2026
Go Tigers! wordmark, orange variant, cell 12
WordmarkLast Updated : 5/21/2026
Go Tigers! wordmark, white on orange variant, cell 13
WordmarkLast Updated : 5/21/2026
Go Tigers! wordmark, orange with purple outline variant, cell 14
WordmarkLast Updated : 5/21/2026
Clemson script, orange variant, cell 30
WordmarkLast Updated : 5/21/2026
Clemson script, purple variant, cell 31
WordmarkLast Updated : 5/21/2026
Tigers script, orange/purple variant, cell 32
WordmarkLast Updated : 5/21/2026
Athletic C lettermark, orange with purple outline variant, cell 17
LettermarkLast Updated : 5/21/2026
Baseball Palmetto C, orange variant, cell 33
LettermarkLast Updated : 5/21/2026
Baseball Palmetto C, outline variant, cell 34
LettermarkLast Updated : 5/21/2026
Baseball Palmetto C, orange on purple variant, cell 35
LettermarkLast Updated : 5/21/2026
Baseball Palmetto C, orange/purple variant, cell 36
LettermarkLast Updated : 5/21/2026
Baseball Palmetto C, purple variant, cell 37
LettermarkLast Updated : 5/21/2026
Baseball Palmetto C, white on purple variant, cell 38
LettermarkLast Updated : 5/21/2026
Baseball Palmetto C, purple outline variant, cell 39
LettermarkLast Updated : 5/21/2026
Baseball Palmetto C, purple/orange variant, cell 40
LettermarkLast Updated : 5/21/2026
Baseball Palmetto C, white outline on purple variant, cell 41
LettermarkLast Updated : 5/21/2026
Clemson Athletics sport logo, orange with purple outline variant, cell 18
Sport LogoLast Updated : 5/21/2026
Clemson Football sport logo, orange with purple outline variant, cell 19
Sport LogoLast Updated : 5/21/2026
Clemson Basketball sport logo, orange with purple outline variant, cell 20
Sport LogoLast Updated : 5/21/2026
Clemson Baseball sport logo, orange with purple outline variant, cell 21
Sport LogoLast Updated : 5/21/2026
Clemson Football Best is the Standard, orange/white variant, cell 23
Sport LogoLast Updated : 5/21/2026
Clemson Football Best is the Standard, orange variant, cell 24
Sport LogoLast Updated : 5/21/2026
Clemson Football Best is the Standard, white on purple variant, cell 25
Sport LogoLast Updated : 5/21/2026
Clemson Football Best is the Standard, pill orange/white variant, cell 26
Sport LogoLast Updated : 5/21/2026
Clemson Football Best is the Standard, pill orange/white on purple variant, cell 27
Sport LogoLast Updated : 5/21/2026
Clemson Football Best is the Standard, pill orange/white on purple variant, cell 28
Sport LogoLast Updated : 5/21/2026

Approved Verbiage

No approved verbiage specified.

Rules & Guidelines

hard rule

Paw Logo Color and Orientation

Paw Logo must be white or orange, no other colors will be accepted (must use official Clemson Paw). Paw Logo must be tilted to 1:00 to the right, do not alter orientation.

hard rule

Athletic C Outline Requirement

Athletic C must always be outlined in either PANTONE 268 C or White.

conditional rule

Sport Specific Marks Availability

All University sports are available upon further request. Please contact Brittany at Collegiate Licensing Company at [email protected].

hard rule

University Seal Restrictions

University seal not permitted on products for resale. No alterations or overlaying graphics to seal permitted.

hard rule

Numbers on Products

University permits numbers on products for resale.

hard rule

Mascot Caricatures

Mascot caricatures permitted.

hard rule

Prohibited References

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.

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Last Updated: October 6, 2026
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