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Brand Guidelines

California State University Long Beach (CLB)

Location
N/A
Established
1949
Mascot
Elbee the Shark
Code
CLB_NCAA
League
NCAA
Licensing Agency
CLC
California State University Long Beach (CLB)

Official Color Palette

Approved University Colors

Guideline Assets

LB lettermark, yellow with black outline variant, cell 1
Primary Logo
BEACH wordmark with LB lettermark, yellow variant, cell 9
Secondary Logo
BEACH wordmark with LB lettermark, black variant, cell 10
Secondary Logo
BEACH wordmark with LB lettermark, white on black variant, cell 11
Secondary Logo
Shark mascot with LB lettermark, full color variant, cell 24
Secondary Logo
Shark mascot with LB lettermark, full color on black variant, cell 25
Secondary Logo
Shark mascot with LB lettermark, gray and black variant, cell 26
Secondary Logo
Shark mascot with LB lettermark, gray and white on black variant, cell 27
Secondary Logo
mascot mark, standing grey variant, cell 28
Secondary Logo
mascot mark, standing grey reverse variant, cell 29
Secondary Logo
mascot mark, standing gold variant, cell 30
Secondary Logo
mascot mark, standing gold reverse variant, cell 31
Secondary Logo
mascot mark, swimming grey variant, cell 32
Secondary Logo
mascot mark, swimming grey reverse variant, cell 33
Secondary Logo
mascot mark, swimming gold variant, cell 34
Secondary Logo
mascot mark, swimming gold reverse variant, cell 35
Secondary Logo
mascot mark, pointing grey variant, cell 36
Secondary Logo
mascot mark, pointing grey reverse variant, cell 37
Secondary Logo
mascot mark, pointing gold variant, cell 38
Secondary Logo
mascot mark, pointing gold reverse variant, cell 39
Secondary Logo
mascot mark, flexing grey variant, cell 40
Secondary Logo
mascot mark, flexing grey reverse variant, cell 41
Secondary Logo
mascot mark, flexing gold variant, cell 42
Secondary Logo
mascot mark, flexing gold reverse variant, cell 43
Secondary Logo
mascot mark, horizontal swimming grey variant, cell 44
Secondary Logo
mascot mark, horizontal swimming grey reverse variant, cell 45
Secondary Logo
mascot mark, horizontal swimming gold variant, cell 46
Secondary Logo
mascot mark, horizontal swimming gold reverse variant, cell 47
Secondary Logo
Beach script wordmark, black variant, cell 12
Wordmark
Beach script wordmark, yellow with black outline variant, cell 13
Wordmark
Beach script wordmark, white with black outline on yellow variant, cell 14
Wordmark
Beach script wordmark, black with yellow outline on yellow variant, cell 15
Wordmark
Beach script wordmark, black on yellow variant, cell 16
Wordmark
Beach script wordmark, yellow on black variant, cell 17
Wordmark
Beach script wordmark, yellow outline on black variant, cell 18
Wordmark
Beach script wordmark, white on black variant, cell 19
Wordmark
Dirtbags script wordmark, black variant, cell 20
Wordmark
Dirtbags script wordmark, black with yellow outline on yellow variant, cell 21
Wordmark
Dirtbags script wordmark, yellow with black outline variant, cell 22
Wordmark
Dirtbags script wordmark, white on black variant, cell 23
Wordmark
LB lettermark, black variant, cell 2
Lettermark
LB lettermark, white with black outline on yellow variant, cell 3
Lettermark
LB lettermark, black with yellow outline on yellow variant, cell 4
Lettermark
LB lettermark, black on yellow variant, cell 5
Lettermark
LB lettermark, yellow on black variant, cell 6
Lettermark
LB lettermark, yellow outline on black variant, cell 7
Lettermark
LB lettermark, white on black variant, cell 8
Lettermark

Approved Verbiage

No approved verbiage specified.

Rules & Guidelines

hard rule

Prohibited References with University Marks

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.