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Chicago Blackhawks Brand Guidelines

Location
N/A
Established
N/A
Mascot
N/A
Code
CBL_NHL
League
NHL
Licensing Agency
NHL
CHICAGO BLACKHAWKS

Official Brand Colors

Primary Logo Apparel and Headwear Colors

Secondary Logo Apparel and Headwear Colors

Tertiary Logo Apparel and Headwear Colors

Logos & Marks

Chicago Blackhawks head logo, primary full color, with R variant
Primary LogoLast Updated : 6/18/2026
Chicago Blackhawks head logo, print version with R, red/black background variant
Primary LogoLast Updated : 5/21/2026
Chicago Blackhawks head logo, print version with R, white background variant
Primary LogoLast Updated : 6/18/2026
Chicago Blackhawks head logo, dark version, navy background, with R variant
Primary LogoLast Updated : 5/21/2026
Chicago Blackhawks head logo, light version, purple background, with R variant
Primary LogoLast Updated : 5/21/2026
Chicago Blackhawks head logo, print version without R, red/black background variant
Primary LogoLast Updated : 5/21/2026
Chicago Blackhawks head logo, print version without R, white background variant
Primary LogoLast Updated : 6/18/2026
Chicago Blackhawks head logo, dark version, navy background, without R variant
Primary LogoLast Updated : 5/21/2026
Chicago Blackhawks head logo, light version, purple background, without R variant
Primary LogoLast Updated : 5/21/2026
Chicago Blackhawks head logo, raised embroidery indication, pink silhouette on black variant
Primary LogoLast Updated : 5/21/2026
secondary logo, full color on black background variant
Secondary LogoLast Updated : 5/21/2026
secondary logo, print version with R, on black and red background variant
Secondary LogoLast Updated : 5/21/2026
secondary logo, print version with R, on white background variant
Secondary LogoLast Updated : 6/18/2026
secondary logo, print version without R, on black and red background variant
Secondary LogoLast Updated : 5/21/2026
secondary logo, print version without R, on white background variant
Secondary LogoLast Updated : 6/18/2026
secondary logo, dark version outline on navy background, instance 1 variant
Secondary LogoLast Updated : 5/21/2026
secondary logo, light version outline on purple background, instance 1 variant
Secondary LogoLast Updated : 5/21/2026
secondary logo, dark version outline on navy background, instance 2 variant
Secondary LogoLast Updated : 5/21/2026
secondary logo, light version outline on purple background, instance 2 variant
Secondary LogoLast Updated : 5/21/2026
secondary logo, raised embroidery indication variant
Secondary LogoLast Updated : 5/21/2026
Chicago Blackhawks tertiary logo, full color variant
Secondary LogoLast Updated : 5/21/2026
Chicago Blackhawks tertiary logo, print version with R, red background variant
Secondary LogoLast Updated : 5/21/2026
Chicago Blackhawks tertiary logo, print version with R, white background variant
Secondary LogoLast Updated : 5/21/2026
Chicago Blackhawks tertiary logo, dark version with R variant
Secondary LogoLast Updated : 5/21/2026
Chicago Blackhawks tertiary logo, light version with R variant
Secondary LogoLast Updated : 5/21/2026
Chicago Blackhawks tertiary logo, print version without R, red background variant
Secondary LogoLast Updated : 5/21/2026
Chicago Blackhawks tertiary logo, print version without R, white background variant
Secondary LogoLast Updated : 5/21/2026
Chicago Blackhawks tertiary logo, dark version without R variant
Secondary LogoLast Updated : 5/21/2026
Chicago Blackhawks tertiary logo, light version without R variant
Secondary LogoLast Updated : 5/21/2026

Approved Verbiage

No approved verbiage specified.

Rules & Guidelines

hard rule

Primary Logo Sizing Reference

Primary logo sizing is based on Hershey Bears (height).

hard rule

Secondary Logo Sizing Reference

Secondary logo sizing is based on Chicago Wolves, with stick (width).

hard rule

Tertiary Logo Sizing Reference

Tertiary logo sizing is based on Boston Bruins (width).