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Brand Guidelines

California State University, Chico (CHI)

Location
Chico, CA
Established
1887
Mascot
Wildcats
Code
CHI_NCAA
League
NCAA
Licensing Agency
CLC
California State University, Chico (CHI)

Official Color Palette

Approved University Colors

Guideline Assets

Chico State lockup, red/gray head, white text, black background variant, cell 1
Primary Logo
Chico State lockup, red/gray head, white text, gray background variant, cell 2
Primary Logo
Chico State lockup, white/gray head, white text, red background variant, cell 3
Primary Logo
Chico State lockup, red/gray head, red text, white background variant, cell 4
Primary Logo
Chico State lockup, black/gray head, black text, white background variant, cell 5
Primary Logo
Chico State lockup, white/gray head, white text, gray background variant, cell 6
Primary Logo
Chico State lockup, gray/white head, gray text, white background variant, cell 7
Primary Logo
Chico State lockup, white/gray head, white text, red background variant, cell 8
Primary Logo
Chico State lockup, red/gray head, red text, white background variant, cell 9
Primary Logo
Chico State Wildcats lockup, red/gray head, white text, black background variant, cell 10
Primary Logo
Chico State Wildcats lockup, red/gray head, white text, gray background variant, cell 11
Primary Logo
Chico State Wildcats lockup, white/gray head, white text, red background variant, cell 12
Primary Logo
Chico State Wildcats lockup, red/gray head, red text, white background variant, cell 13
Primary Logo
Chico State Wildcats lockup, black/gray head, black text, white background variant, cell 14
Primary Logo
Chico State Wildcats lockup, white/gray head, white text, gray background variant, cell 15
Primary Logo
Chico State Wildcats lockup, gray/white head, gray text, white background variant, cell 16
Primary Logo
Chico State Wildcats lockup, white/gray head, white text, red background variant, cell 17
Primary Logo
Chico State Wildcats lockup, red/gray head, red text, white background variant, cell 18
Primary Logo
Wildcat head mark, red/gray head, black background variant, cell 19
Secondary Logo
Wildcat head mark, red/gray head, gray background variant, cell 20
Secondary Logo
Wildcat head mark, white/gray head, red background variant, cell 21
Secondary Logo
Wildcat head mark, red/gray head, white background variant, cell 22
Secondary Logo
Wildcat head mark, white/black head, black background variant, cell 23
Secondary Logo
Wildcat head mark, black/white head, white background variant, cell 24
Secondary Logo
Wildcat Head, white/grey on grey variant, cell 25
Secondary Logo
Wildcat Head, grey/white on white variant, cell 26
Secondary Logo
Wildcat Head, maroon/white on black variant, cell 27
Secondary Logo
Wildcat Head, maroon/white on grey variant, cell 28
Secondary Logo
Wildcat Head, white/grey on maroon variant, cell 29
Secondary Logo
Wildcat Head, maroon/white on white variant, cell 30
Secondary Logo
Chico State Horizontal Mark, white/maroon on black variant, cell 42
Secondary Logo
Chico State Horizontal Mark, white/maroon on grey variant, cell 43
Secondary Logo
Chico State Horizontal Mark, white/grey on maroon variant, cell 44
Secondary Logo
Chico State Horizontal Mark, maroon/grey on white variant, cell 45
Secondary Logo
Chico State Horizontal Mark, black on white variant, cell 46
Secondary Logo
Chico State Horizontal Mark, white on grey variant, cell 47
Secondary Logo
Chico State Horizontal Mark, grey on white variant, cell 48
Secondary Logo
Chico State Horizontal Mark, white on maroon variant, cell 49
Secondary Logo
Chico State Horizontal Mark, maroon on white variant, cell 50
Secondary Logo
Wildcats Horizontal Mark, maroon/grey on white variant, cell 51
Secondary Logo
Wildcats Horizontal Mark, white/maroon on black variant, cell 52
Secondary Logo
Wildcats Horizontal Mark, white/maroon on grey variant, cell 53
Secondary Logo
Wildcats Horizontal Mark, white/grey on maroon variant, cell 54
Secondary Logo
Wildcats Horizontal Mark, black on white variant, cell 55
Secondary Logo
Wildcats Horizontal Mark, white on grey variant, cell 56
Secondary Logo
Wildcats Horizontal Mark, grey on white variant, cell 57
Secondary Logo
Wildcats Horizontal Mark, white on maroon variant, cell 58
Secondary Logo
Wildcats Horizontal Mark, maroon on white variant, cell 59
Secondary Logo
Chico State stacked mark, color on dark background variant, cell 71
Secondary Logo
Chico State stacked mark, color on grey background variant, cell 72
Secondary Logo
Chico State stacked mark, color on red background variant, cell 73
Secondary Logo
Chico State stacked mark, color on white background variant, cell 74
Secondary Logo
Chico State stacked mark, black on white background variant, cell 75
Secondary Logo
Chico State stacked mark, white on grey background variant, cell 76
Secondary Logo
Chico State stacked mark, grey on white background variant, cell 77
Secondary Logo
Chico State stacked mark, white on red background variant, cell 78
Secondary Logo
Chico State stacked mark, red on white background variant, cell 79
Secondary Logo
Chico State Wildcats logo, white single line on black variant, cell 101
Secondary Logo
Chico State Wildcats logo, white single line on grey variant, cell 102
Secondary Logo
Chico State Wildcats logo, white single line on maroon variant, cell 103
Secondary Logo
Chico State Wildcats logo, maroon/grey single line variant, cell 104
Secondary Logo
Chico State Wildcats logo, black single line variant, cell 105
Secondary Logo
Chico State Wildcats logo, white single line on grey variant, cell 106
Secondary Logo
Chico State Wildcats logo, grey single line variant, cell 107
Secondary Logo
Chico State Wildcats logo, white single line on maroon variant, cell 108
Secondary Logo
Chico State Wildcats logo, maroon single line variant, cell 109
Secondary Logo
Institutional Mark (Wildcat), red variant, cell 119
Secondary Logo
Institutional Mark (Wildcat), white on red variant, cell 120
Secondary Logo
Institutional Mark (Wildcat), red on grey variant, cell 121
Secondary Logo
Institutional Mark (Wildcat), white on black variant, cell 122
Secondary Logo
Institutional Mark (Wildcat), grey variant, cell 123
Secondary Logo
Institutional Mark (Wildcat), white on grey variant, cell 124
Secondary Logo
Institutional Mark (Wildcat), black variant, cell 125
Secondary Logo
Institutional Mark (Wildcat), white on black variant, cell 126
Secondary Logo
Institutional Primary Lockup, red wildcat, black/red text variant, cell 127
Secondary Logo
Institutional Primary Lockup, red wildcat, red text variant, cell 128
Secondary Logo
Institutional Primary Lockup, white on red variant, cell 129
Secondary Logo
Institutional Primary Lockup, white on grey variant, cell 130
Secondary Logo
Institutional Primary Lockup, red wildcat, white text on black variant, cell 131
Secondary Logo
Institutional Primary Lockup, grey variant, cell 132
Secondary Logo
Institutional Primary Lockup, white on grey variant, cell 133
Secondary Logo
Institutional Primary Lockup, black variant, cell 134
Secondary Logo
Institutional Primary Lockup, white on black variant, cell 135
Secondary Logo
Institutional Horizontal Lockup, red wildcat, black/red text variant, cell 136
Secondary Logo
Institutional Horizontal Lockup, red wildcat, red text variant, cell 137
Secondary Logo
Institutional Horizontal Lockup, white on red variant, cell 138
Secondary Logo
Institutional Horizontal Lockup, white on grey variant, cell 139
Secondary Logo
Institutional Horizontal Lockup, red wildcat, white text on black variant, cell 140
Secondary Logo
Institutional Horizontal Lockup, grey variant, cell 141
Secondary Logo
Institutional Horizontal Lockup, white on grey variant, cell 142
Secondary Logo
Institutional Horizontal Lockup, black variant, cell 143
Secondary Logo
Institutional Horizontal Lockup, white on black variant, cell 144
Secondary Logo
Institutional Stacked Lockup, color on white variant, cell 145
Secondary Logo
Institutional Stacked Lockup, color on white variant, cell 146
Secondary Logo
Institutional Stacked Lockup, white on maroon variant, cell 147
Secondary Logo
Institutional Stacked Lockup, color on grey variant, cell 148
Secondary Logo
Institutional Stacked Lockup, color on black variant, cell 149
Secondary Logo
Institutional Stacked Lockup, grey on white variant, cell 150
Secondary Logo
Institutional Stacked Lockup, white on grey variant, cell 151
Secondary Logo
Institutional Stacked Lockup, black on white variant, cell 152
Secondary Logo
Institutional Stacked Lockup, white on black variant, cell 153
Secondary Logo
Institutional Single Line Lockup, color on white variant, cell 154
Secondary Logo
Institutional Single Line Lockup, color on white variant, cell 155
Secondary Logo
Institutional Single Line Lockup, white on maroon variant, cell 156
Secondary Logo
Institutional Single Line Lockup, white on grey variant, cell 157
Secondary Logo
Institutional Single Line Lockup, white on black variant, cell 158
Secondary Logo
Institutional Single Line Lockup, grey on white variant, cell 159
Secondary Logo
Institutional Single Line Lockup, white on grey variant, cell 160
Secondary Logo
Institutional Single Line Lockup, black on white variant, cell 161
Secondary Logo
Institutional Single Line Lockup, white on black variant, cell 162
Secondary Logo
Informal Primary Lockup, color on white variant, cell 163
Secondary Logo
Informal Primary Lockup, color on white variant, cell 164
Secondary Logo
Informal Primary Lockup, white on maroon variant, cell 165
Secondary Logo
Informal Primary Lockup, white on grey variant, cell 166
Secondary Logo
Informal Primary Lockup, white on black variant, cell 167
Secondary Logo
Informal Primary Lockup, grey on white variant, cell 168
Secondary Logo
Informal Primary Lockup, white on grey variant, cell 169
Secondary Logo
Informal Primary Lockup, black on white variant, cell 170
Secondary Logo
Informal Primary Lockup, white on black variant, cell 171
Secondary Logo
Informal Horizontal Lockup, color on white variant, cell 172
Secondary Logo
Informal Horizontal Lockup, color on white variant, cell 173
Secondary Logo
Informal Horizontal Lockup, white on maroon variant, cell 174
Secondary Logo
Informal Horizontal Lockup, white on grey variant, cell 175
Secondary Logo
Informal Horizontal Lockup, white on black variant, cell 176
Secondary Logo
Informal Horizontal Lockup, grey on white variant, cell 177
Secondary Logo
Informal Horizontal Lockup, white on grey variant, cell 178
Secondary Logo
Informal Horizontal Lockup, black on white variant, cell 179
Secondary Logo
Informal Horizontal Lockup, white on black variant, cell 180
Secondary Logo
Informal Stacked Lockup, color on white variant, cell 181
Secondary Logo
Informal Stacked Lockup, color on white variant, cell 182
Secondary Logo
Informal Stacked Lockup, white on maroon variant, cell 183
Secondary Logo
Informal Stacked Lockup, white on grey variant, cell 184
Secondary Logo
Informal Stacked Lockup, white on black variant, cell 185
Secondary Logo
Informal Stacked Lockup, grey on white variant, cell 186
Secondary Logo
Informal Stacked Lockup, white on grey variant, cell 187
Secondary Logo
Informal Stacked Lockup, black on white variant, cell 188
Secondary Logo
Informal Stacked Lockup, white on black variant, cell 189
Secondary Logo
Cats Script, white/maroon on maroon variant, cell 31
Wordmark
Cats Script, white/maroon on grey variant, cell 32
Wordmark
Cats Script, white/maroon on black variant, cell 33
Wordmark
Cats Script, black on white variant, cell 34
Wordmark
Cats Script, white/grey on grey variant, cell 35
Wordmark
Cats Script, grey on white variant, cell 36
Wordmark
Cats Script, white/maroon on maroon variant, cell 37
Wordmark
Cats Script, maroon on white variant, cell 38
Wordmark
Cats Script, white on black variant, cell 39
Wordmark
Cats Script, white on grey variant, cell 40
Wordmark
Cats Script, white on maroon variant, cell 41
Wordmark
Wildcats script, red with white outline on dark background variant, cell 60
Wordmark
Wildcats script, red with white outline on grey background variant, cell 61
Wordmark
Wildcats script, white with black outline on dark background variant, cell 62
Wordmark
Wildcats script, black on white background variant, cell 63
Wordmark
Wildcats script, white with grey outline on grey background variant, cell 64
Wordmark
Wildcats script, grey on white background variant, cell 65
Wordmark
Wildcats script, white with red outline on red background variant, cell 66
Wordmark
Wildcats script, red on white background variant, cell 67
Wordmark
Wildcats script, white on dark background variant, cell 68
Wordmark
Wildcats script, white on grey background variant, cell 69
Wordmark
Wildcats script, white on red background variant, cell 70
Wordmark
Chico State horizontal wordmark, red and grey on white background variant, cell 80
Wordmark
Chico State horizontal wordmark, black on white background variant, cell 81
Wordmark
Chico State horizontal wordmark, grey on white background variant, cell 82
Wordmark
Chico State horizontal wordmark, white on dark background variant, cell 83
Wordmark
Chico State horizontal wordmark, white on grey background variant, cell 84
Wordmark
Chico State horizontal wordmark, white on red background variant, cell 85
Wordmark
Chico State horizontal wordmark, red on white background variant, cell 86
Wordmark
Chico State Wildcats wordmark, maroon/grey horizontal variant, cell 87
Wordmark
Chico State Wildcats wordmark, black horizontal variant, cell 88
Wordmark
Chico State Wildcats wordmark, grey horizontal variant, cell 89
Wordmark
Chico State Wildcats wordmark, white horizontal on black variant, cell 90
Wordmark
Chico State Wildcats wordmark, white horizontal on grey variant, cell 91
Wordmark
Chico State Wildcats wordmark, white horizontal on maroon variant, cell 92
Wordmark
Chico State Wildcats wordmark, maroon horizontal variant, cell 93
Wordmark
Chico State wordmark, maroon/grey single line variant, cell 94
Wordmark
Chico State wordmark, black single line variant, cell 95
Wordmark
Chico State wordmark, grey single line variant, cell 96
Wordmark
Chico State wordmark, white single line on black variant, cell 97
Wordmark
Chico State wordmark, white single line on grey variant, cell 98
Wordmark
Chico State wordmark, white single line on maroon variant, cell 99
Wordmark
Chico State wordmark, maroon single line variant, cell 100
Wordmark
Big 'C' Spirit Mark, red with grey outline variant, cell 110
Lettermark
Big 'C' Spirit Mark, white outline on black variant, cell 111
Lettermark
Big 'C' Spirit Mark, black variant, cell 112
Lettermark
Big 'C' Spirit Mark, grey outline variant, cell 113
Lettermark
Big 'C' Spirit Mark, grey variant, cell 114
Lettermark
Big 'C' Spirit Mark, red with white outline on black variant, cell 115
Lettermark
Big 'C' Spirit Mark, red with white outline variant, cell 116
Lettermark
Big 'C' Spirit Mark, white outline on red variant, cell 117
Lettermark
Big 'C' Spirit Mark, red variant, cell 118
Lettermark

Approved Verbiage

Rules & Guidelines

hard rule

No Alterations to University Seal

No alterations or overlaying graphics to seal permitted.

hard rule

No Use of Current Players' Name, Image, or Likeness

No use of current players' name, image, or likeness is permitted on commercial products in violation of NCAA rules and regulations.

hard rule

No References to Alcohol, Drugs, or Tobacco

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.