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Chapman University Brand Guidelines

Location
Orange, CA
Established
1861
Mascot
Panthers
Code
CHA_NCAA
League
NCAA
Licensing Agency
CLC
Chapman University

Official Brand Colors

Official Color Palette

Logos & Marks

Chapman University primary mark, black on white variant, cell 1
Primary Logo
Chapman University primary mark, red on white variant, cell 2
Primary Logo
Chapman University primary mark, black on white, outline icon variant, cell 3
Primary Logo
Chapman University primary mark, white on red variant, cell 4
Primary Logo
Chapman University primary mark, white on black variant, cell 5
Primary Logo
Chapman University athletic mark, maroon and black variant, cell 25
Primary Logo
Chapman University athletic mark, maroon variant, cell 26
Primary Logo
Chapman University athletic mark, black variant, cell 27
Primary Logo
Chapman University athletic mark, white on maroon variant, cell 28
Primary Logo
Chapman University athletic mark, maroon and white on maroon variant, cell 29
Primary Logo
Chapman University athletic mark, white on black variant, cell 30
Primary Logo
Chapman University athletic mark, white and grey on black variant, cell 31
Primary Logo
Window icon, red on white variant, cell 6
Secondary Logo
Window icon, white on black variant, cell 7
Secondary Logo
Window icon, red on white, outline variant, cell 8
Secondary Logo
Window icon, white on black, outline variant, cell 9
Secondary Logo
Chapman University secondary mark, black on white, horizontal variant, cell 10
Secondary Logo
Chapman University secondary mark, red on white, horizontal variant, cell 11
Secondary Logo
Chapman University secondary mark, black on white, horizontal, outline icon variant, cell 12
Secondary Logo
Chapman University secondary mark, white on red, horizontal variant, cell 13
Secondary Logo
Chapman University secondary mark, white on black, horizontal variant, cell 14
Secondary Logo
Window Paw mark, red on white variant, cell 15
Secondary Logo
Window Paw mark, white on red variant, cell 16
Secondary Logo
Window Paw mark, white on black variant, cell 17
Secondary Logo
Window Paw mark, black on white variant, cell 18
Secondary Logo
Paws Up! mark, horizontal variant, cell 19
Secondary Logo
Paws Up! mark, horizontal with Chapman University, solid icon variant, cell 20
Secondary Logo
Paws Up! mark, horizontal with Chapman University, outline icon variant, cell 21
Secondary Logo
Paws Up! mark, stacked variant, cell 22
Secondary Logo
Paws Up! mark, stacked with Chapman University, solid icon variant, cell 23
Secondary Logo
Paws Up! mark, stacked with Chapman University, outline icon variant, cell 24
Secondary Logo
Chapman University seal, maroon and black variant, cell 32
Secondary Logo
Chapman University seal, maroon variant, cell 33
Secondary Logo
Chapman University seal, black variant, cell 34
Secondary Logo
Chapman University seal, white on maroon variant, cell 35
Secondary Logo
Chapman University seal, white on black variant, cell 36
Secondary Logo
Panther mascot, standing arms crossed variant, cell 37
Secondary Logo
Panther mascot, pointing up variant, cell 38
Secondary Logo
Panther mascot, flexing variant, cell 39
Secondary Logo
Panther mascot, holding flag variant, cell 40
Secondary Logo
Panther mascot, graduation gown variant, cell 41
Secondary Logo

Approved Verbiage

Rules & Guidelines

hard rule

Window Mark Usage Requirement

Chapman window may be used with various type treatments but must include 'Chapman University' with the window, regardless of the design.

hard rule

"Paws Up!" Mark Usage Requirement

Paws Up! may be used with or without the CU master brand. However, if the version without the CU master brand is used, the CU master brand must appear somewhere else on the item for the association to Chapman University.

hard rule

Athletic Logo Restriction

Chapman University athletic logos are reserved for the Department of Athletics only.

hard rule

Submission Decline Policy

Submissions may be declined by the University if deemed inappropriate for use.

hard rule

University Seal Usage Restriction

Reserved for top-line products only, as well as requests made by the Office of the President. May not be used for apparel. Items will be declined by the University if above criteria is not met in the submission.

Chapman University Brand Guidelines & Licensing