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Brand Guidelines

United States Coast Guard Academy Alumni Association (CGA)

Location
New London, CT
Established
1876
Mascot
Bears
Code
CGA_NCAA
League
NCAA
Licensing Agency
CLC
United States Coast Guard Academy Alumni Association (CGA)

Official Color Palette

Primary Color Palette

Secondary Color Palette

Guideline Assets

CG lettermark, blue and orange variant, cell 17
Primary Logo
Academy Mark, full color variant, cell 1
Secondary Logo
Academy Mark, full color on blue variant, cell 2
Secondary Logo
Academy Mark, black variant, cell 3
Secondary Logo
Academy Mark, white on black variant, cell 4
Secondary Logo
Academy Mark, blue variant, cell 5
Secondary Logo
USCGA Mark, full color on blue variant, cell 6
Secondary Logo
USCGA Mark, full color on blue variant, cell 7
Secondary Logo
USCGA Mark, white on blue variant, cell 8
Secondary Logo
USCGA Mark, full color variant, cell 9
Secondary Logo
USCGA Mark, blue variant, cell 10
Secondary Logo
USCGA Mark, black variant, cell 11
Secondary Logo
bear paw, blue and orange variant, cell 19
Secondary Logo
bear paw, white and orange on blue variant, cell 20
Secondary Logo
bear paw, white and blue on orange variant, cell 21
Secondary Logo
full bear mascot, blue and orange variant, cell 22
Secondary Logo
full bear mascot, white and orange on blue variant, cell 23
Secondary Logo
bear head mascot, blue and orange variant, cell 24
Secondary Logo
bear head mascot, white and orange on blue variant, cell 25
Secondary Logo
Papa Bear mark, blue/orange on white variant, cell 26
Secondary Logo
Papa Bear mark, white/blue on orange variant, cell 27
Secondary Logo
Papa Bear mark, white/orange on blue variant, cell 28
Secondary Logo
Papa Bear mark, black/white on white variant, cell 29
Secondary Logo
Papa Bear mark, white on black variant, cell 30
Secondary Logo
Mama Bear mark, blue/orange on white variant, cell 31
Secondary Logo
Mama Bear mark, white/blue on orange variant, cell 32
Secondary Logo
Mama Bear mark, white/orange on blue variant, cell 33
Secondary Logo
Mama Bear mark, black/white on white variant, cell 34
Secondary Logo
Mama Bear mark, white on black variant, cell 35
Secondary Logo
Coast Guard Family mark, blue/orange on white variant, cell 36
Secondary Logo
Coast Guard Family mark, white/orange on blue variant, cell 37
Secondary Logo
Coast Guard Grandparent mark, blue/orange on white variant, cell 38
Secondary Logo
Coast Guard Grandparent mark, white/orange on blue variant, cell 39
Secondary Logo
Coast Guard Parent mark, blue/orange on white variant, cell 40
Secondary Logo
Coast Guard Parent mark, white/orange on blue variant, cell 41
Secondary Logo
Coast Guard Superfan mark, blue/orange on white variant, cell 42
Secondary Logo
Coast Guard Superfan mark, white/orange on blue variant, cell 43
Secondary Logo
BEARS wordmark, blue variant, cell 12
Wordmark
BEARS wordmark, white on blue variant, cell 13
Wordmark
USCGA wordmark, blue variant, cell 14
Wordmark
USCGA wordmark, white on blue variant, cell 15
Wordmark
SEMPER PARATUS wordmark, blue variant, cell 16
Wordmark
CG lettermark, white and orange on blue variant, cell 18
Lettermark

Approved Verbiage

Rules & Guidelines

hard rule

Official Academy Seal Retail Use Restriction

Official Academy Seal is generally not authorized for retail use. Exceptions authorized only by Superintendent directly.

hard rule

No Alterations to Academy Seal

No alterations or overlaying graphics to seal permitted.

hard rule

Mascot Caricatures Not Permitted

Mascot caricatures NOT permitted.

hard rule

Current Players' Name, Image, or Likeness Not Authorized

Use of current players' name, image, or likeness is not authorized per Federal Rules.

hard rule

No Alcohol, Drugs, or Tobacco References

No references to alcohol, drugs, or tobacco related products may be used in conjunction with Academy marks.