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Central Michigan University Brand Guidelines

Location
Mount Pleasant, MI
Established
1892
Mascot
N/A
Code
CMI_NCAA
League
NCAA
Licensing Agency
CLC
Central Michigan University

Official Brand Colors

Official University Colors

Logos & Marks

Action C mark with CMU Chippewas wordmark, full color lockup variant
Primary LogoLast Updated : 7/22/2026
Action Combination Mark, vertical, full color on white variant, cell 12
Primary LogoLast Updated : 7/22/2026
Action Combination Mark, vertical, full color on maroon variant, cell 13
Primary LogoLast Updated : 7/22/2026
Action Combination Mark, vertical, full color on gold variant, cell 14
Primary LogoLast Updated : 7/22/2026
Action Combination Mark, vertical, full color on dark gray variant, cell 15
Primary LogoLast Updated : 7/22/2026
Action Combination Mark, vertical, one-color maroon on white variant, cell 16
Primary LogoLast Updated : 7/22/2026
Action Combination Mark, vertical, one-color gold on maroon variant, cell 17
Primary LogoLast Updated : 7/22/2026
Action Combination Mark, vertical, one-color maroon on gold variant, cell 18
Primary LogoLast Updated : 7/22/2026
Action Combination Mark, vertical, one-color maroon on dark gray variant, cell 19
Primary LogoLast Updated : 7/22/2026
Action Combination Mark, vertical, one-color black on white variant, cell 20
Primary LogoLast Updated : 7/22/2026
Action Combination Mark, vertical, one-color white on maroon variant, cell 21
Primary LogoLast Updated : 7/22/2026
Action Combination Mark, vertical, one-color white on dark gray variant, cell 22
Primary LogoLast Updated : 7/22/2026
Action Combination Mark, horizontal, full color on white variant, cell 23
Primary LogoLast Updated : 7/22/2026
Action Combination Mark, horizontal, full color on maroon variant, cell 24
Primary LogoLast Updated : 7/22/2026
Circle Action C, full color variant, cell 27
Secondary LogoLast Updated : 5/21/2026
Circle Action C, full color on maroon variant, cell 28
Secondary LogoLast Updated : 7/22/2026
Circle Action C, full color on gold variant, cell 29
Secondary LogoLast Updated : 7/22/2026
Circle Action C, full color on dark gray variant, cell 30
Secondary LogoLast Updated : 7/22/2026
Circle Action C, one-color gold on maroon variant, cell 31
Secondary LogoLast Updated : 7/22/2026
Circle Action C, one-color maroon variant, cell 32
Secondary LogoLast Updated : 5/21/2026
Circle Action C, one-color maroon on dark gray variant, cell 33
Secondary LogoLast Updated : 7/22/2026
Circle Action C, one-color maroon on gold variant, cell 34
Secondary LogoLast Updated : 7/22/2026
Circle Action C, one-color white on maroon variant, cell 35
Secondary LogoLast Updated : 7/22/2026
Circle Action C, one-color black variant, cell 36
Secondary LogoLast Updated : 5/21/2026
Circle Action C, one-color white on dark gray variant, cell 37
Secondary LogoLast Updated : 7/22/2026
Circle Action C, full color variant
Secondary LogoLast Updated : 5/21/2026
Central Michigan University Seal, one-color gold on maroon variant, cell 39
Secondary LogoLast Updated : 7/23/2026
Central Michigan University wordmark, white text variant
WordmarkLast Updated : 7/22/2026
WordmarkLast Updated : 7/22/2026
WordmarkLast Updated : 7/22/2026
WordmarkLast Updated : 7/22/2026
WordmarkLast Updated : 7/22/2026
WordmarkLast Updated : 7/22/2026
WordmarkLast Updated : 7/22/2026
WordmarkLast Updated : 7/22/2026
WordmarkLast Updated : 7/22/2026
WordmarkLast Updated : 7/22/2026
WordmarkLast Updated : 7/22/2026
WordmarkLast Updated : 7/22/2026
WordmarkLast Updated : 7/22/2026
WordmarkLast Updated : 7/22/2026
WordmarkLast Updated : 7/22/2026
WordmarkLast Updated : 7/22/2026
WordmarkLast Updated : 7/22/2026
WordmarkLast Updated : 7/22/2026
Action C mark, full color variant, cell 1
LettermarkLast Updated : 7/22/2026
Action C mark, full color on maroon variant, cell 2
LettermarkLast Updated : 5/21/2026
Action C mark, full color on gold variant, cell 3
LettermarkLast Updated : 5/21/2026
Action C mark, full color on black variant, cell 4
LettermarkLast Updated : 5/21/2026
Action C mark, one-color maroon variant, cell 5
LettermarkLast Updated : 7/22/2026
Action C mark, one-color gold on maroon variant, cell 6
LettermarkLast Updated : 5/21/2026
Action C mark, one-color maroon on gold variant, cell 7
LettermarkLast Updated : 5/21/2026
Action C mark, one-color maroon on gray variant, cell 8
LettermarkLast Updated : 5/21/2026
Action C mark, one-color black variant, cell 9
LettermarkLast Updated : 7/22/2026
Action C mark, one-color white on maroon variant, cell 10
LettermarkLast Updated : 5/21/2026
Action C mark, one-color white on gray variant, cell 11
LettermarkLast Updated : 5/21/2026
Central Michigan University Seal, full color variant, cell 38
Institutional MarksLast Updated : 7/22/2026
Central Michigan University Seal, one-color maroon on white variant, cell 40
Institutional MarksLast Updated : 7/22/2026
Central Michigan University Seal, one-color maroon on grey variant, cell 41
Institutional MarksLast Updated : 7/22/2026
Central Michigan University Seal, one-color white on maroon variant, cell 42
Institutional MarksLast Updated : 7/22/2026
Central Michigan University Seal, one-color black on white variant, cell 43
Institutional MarksLast Updated : 7/22/2026
Central Michigan University Seal, one-color white on grey variant, cell 44
Institutional MarksLast Updated : 7/22/2026
Central Michigan University Seal, one-color maroon on gold variant, cell 45
Institutional MarksLast Updated : 7/22/2026
UncategorizedLast Updated : 7/22/2026
UncategorizedLast Updated : 7/22/2026
UncategorizedLast Updated : 7/22/2026
UncategorizedLast Updated : 7/22/2026
UncategorizedLast Updated : 7/22/2026
UncategorizedLast Updated : 7/22/2026
UncategorizedLast Updated : 7/22/2026
UncategorizedLast Updated : 7/22/2026

Approved Verbiage

No approved verbiage specified.

Rules & Guidelines

hard rule

No Alcohol, Drugs, or Tobacco References

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.

hard rule

Registered Trademarks

CMU®, Central Michigan®, Central Michigan University®, Fire Up Chips!® are registered trademarks. The only approved use of the 'Chips' is within the phrase 'Fire Up Chips!'.

hard rule

Fire Up Chips! Artwork Color Limitation

"Fire Up Chips!" artwork should be used only in one of the four two-color options. It should NOT be used in any one-color variation.

hard rule

No Alterations or Overlaying Graphics to Seal

No alterations or overlaying graphics to seal permitted.