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Calvin University Brand Guidelines

Location
Grand Rapids, Michigan
Established
1876
Mascot
Knights
Code
CLV_NCAA
League
NCAA
Licensing Agency
CLC
Calvin University

Official Brand Colors

Official Color Palette

Logos & Marks

Knight head with KNIGHTS wordmark, full color on white variant, cell 1
Primary Logo
Knight head with KNIGHTS wordmark, maroon/white on white variant, cell 2
Primary Logo
Knight head with KNIGHTS wordmark, maroon/gold/white on white variant, cell 3
Primary Logo
Knight head with KNIGHTS wordmark, black/white on white variant, cell 4
Primary Logo
Knight head with KNIGHTS wordmark, full color on black variant, cell 5
Primary Logo
Knight head with KNIGHTS wordmark, full color on maroon variant, cell 6
Primary Logo
Knight head with KNIGHTS wordmark, full color on gold variant, cell 7
Primary Logo
Knight head with KNIGHTS wordmark, white/black on black variant, cell 8
Primary Logo
Knight head with CALVIN wordmark, full color on white variant, cell 9
Primary Logo
Knight head with CALVIN wordmark, maroon/white on white variant, cell 10
Primary Logo
Knight head with CALVIN wordmark, black/white on white variant, cell 11
Primary Logo
Knight head with CALVIN wordmark, white/black on black variant, cell 12
Primary Logo
CALVIN KNIGHTS wordmark with Knight head, full color on white variant, cell 13
Primary Logo
CALVIN KNIGHTS wordmark with Knight head, maroon/white on white variant, cell 14
Primary Logo
CALVIN KNIGHTS wordmark with Knight head, black/white on white variant, cell 15
Primary Logo
CALVIN KNIGHTS wordmark with Knight head, white/black on black variant, cell 16
Primary Logo
Calvin University logo, horizontal, maroon/gold icon, black text, with 1876 variant, cell 35
Primary Logo
Calvin University logo, horizontal, maroon/gold icon, white text, with 1876, on black variant, cell 36
Primary Logo
Calvin University logo, horizontal, maroon/gold icon, maroon text, with 1876 variant, cell 37
Primary Logo
Calvin University logo, horizontal, white icon, white text, with 1876, on black variant, cell 38
Primary Logo
Calvin University logo, horizontal, black icon, black text, with 1876 variant, cell 39
Primary Logo
Calvin University logo, horizontal, white icon, white text, on black variant, cell 40
Primary Logo
Calvin University logo, horizontal, maroon/gold icon, maroon text variant, cell 41
Primary Logo
Calvin University logo, horizontal, maroon/gold icon, white text, on black variant, cell 42
Primary Logo
Calvin University logo, horizontal, maroon/gold icon, maroon text variant, cell 43
Primary Logo
Calvin University logo, horizontal, white icon, white text, on black variant, cell 44
Primary Logo
Calvin University logo, horizontal, black icon, black text variant, cell 45
Primary Logo
Calvin University logo, horizontal, white icon, white text, on black variant, cell 46
Primary Logo
Calvin University logo, horizontal, maroon/gold icon, maroon text, with 1876 variant, cell 47
Primary Logo
Calvin University logo, horizontal, maroon/gold icon, white text, with 1876, on black variant, cell 48
Primary Logo
Calvin University logo, horizontal, maroon/gold icon, maroon text, with 1876 variant, cell 49
Primary Logo
Calvin University logo, horizontal, maroon/gold icon, black text, with 1876, on gold variant, cell 50
Primary Logo
Calvin University logo, horizontal, maroon/gold icon, maroon text, with 1876 variant, cell 51
Primary Logo
Calvin University logo, horizontal, maroon/gold icon, gold text, with 1876, on maroon variant, cell 52
Primary Logo
Calvin University logo, horizontal, maroon/gold icon, maroon text variant, cell 53
Primary Logo
Calvin University logo, horizontal, maroon/gold icon, white text, on black variant, cell 54
Primary Logo
Calvin University logo, horizontal, white icon, white text, on black variant, cell 55
Primary Logo
Calvin University logo, horizontal, maroon/gold icon, black text, on gold variant, cell 56
Primary Logo
Calvin University logo, horizontal, maroon/gold icon, maroon text variant, cell 57
Primary Logo
Calvin University logo, horizontal, maroon/gold icon, gold text, on maroon variant, cell 58
Primary Logo
Calvin University logo, stacked, maroon/gold icon, black text, with 1876 variant, cell 59
Primary Logo
Calvin University logo, stacked, maroon/gold icon, white text, with 1876, on black variant, cell 60
Primary Logo
Calvin University logo, stacked, maroon/gold icon, maroon text, with 1876 variant, cell 61
Primary Logo
Calvin University logo, stacked, white icon, white text, with 1876, on black variant, cell 62
Primary Logo
Calvin University logo, stacked, black icon, black text, with 1876 variant, cell 63
Primary Logo
Calvin University logo, stacked, white icon, white text, with 1876, on black variant, cell 64
Primary Logo
Calvin University logo, stacked, maroon/gold icon, maroon text variant, cell 65
Primary Logo
Calvin University logo, stacked, maroon/gold icon, white text, on black variant, cell 66
Primary Logo
Calvin University logo, stacked, maroon/gold icon, maroon text variant, cell 67
Primary Logo
Calvin University logo, stacked, white icon, white text, on black variant, cell 68
Primary Logo
Calvin University logo, stacked, black icon, black text variant, cell 69
Primary Logo
Calvin University logo, stacked, white icon, white text, on black variant, cell 70
Primary Logo
Calvin University logo, stacked, maroon/gold icon, maroon text, with 1876 variant, cell 71
Primary Logo
Calvin University logo, stacked, maroon/gold icon, white text, with 1876, on black variant, cell 72
Primary Logo
Calvin University logo, stacked, maroon/gold icon, maroon text, with 1876 variant, cell 73
Primary Logo
Calvin University logo, stacked, maroon/gold icon, black text, with 1876, on gold variant, cell 74
Primary Logo
Calvin University logo, stacked, maroon/gold icon, maroon text, with 1876 variant, cell 75
Primary Logo
Calvin University logo, stacked, maroon/gold icon, gold text, with 1876, on maroon variant, cell 76
Primary Logo
Calvin University logo, stacked, maroon/gold icon, maroon text variant, cell 77
Primary Logo
Calvin University logo, stacked, maroon/gold icon, white text, on black variant, cell 78
Primary Logo
Calvin University logo, stacked, white icon, white text, on black variant, cell 79
Primary Logo
Calvin University logo, stacked, maroon/gold icon, black text, on gold variant, cell 80
Primary Logo
Calvin University logo, stacked, maroon/gold icon, maroon text variant, cell 81
Primary Logo
Calvin University logo, stacked, maroon/gold icon, gold text, on maroon variant, cell 82
Primary Logo
Knight head, full color on white variant, cell 17
Secondary Logo
Knight head, maroon/white on white variant, cell 18
Secondary Logo
Knight head, black/white on white variant, cell 19
Secondary Logo
Knight head, gold/white on white variant, cell 20
Secondary Logo
Knight head, white/black on black variant, cell 21
Secondary Logo
Calvin University Latin seal, black variant, cell 83
Secondary Logo
Calvin University Latin seal, maroon variant, cell 84
Secondary Logo
Calvin University heart and hand mark, black variant, cell 85
Secondary Logo
Calvin University heart and hand mark, maroon variant, cell 86
Secondary Logo
Calvin University English seal, black variant, cell 87
Secondary Logo
CALVIN wordmark, black variant, cell 26
Wordmark
CALVIN wordmark, gold variant, cell 27
Wordmark
CALVIN wordmark, maroon variant, cell 28
Wordmark
KNIGHTS wordmark, black variant, cell 29
Wordmark
KNIGHTS wordmark, gold variant, cell 30
Wordmark
KNIGHTS wordmark, maroon variant, cell 31
Wordmark
C lettermark with swoosh, maroon/gold on white variant, cell 22
Lettermark
C lettermark with swoosh, maroon/gold on black variant, cell 23
Lettermark
C lettermark with swoosh, maroon/gold on maroon variant, cell 24
Lettermark
C lettermark with swoosh, maroon/gold on gold variant, cell 25
Lettermark
Knight head with CALVIN FOOTBALL wordmark, full color on white variant, cell 32
Sport Logo
CALVIN FOOTBALL wordmark with Knight head, gold/white on maroon variant, cell 33
Sport Logo
CALVIN FOOTBALL wordmark, white/gold on maroon variant, cell 34
Sport Logo

Approved Verbiage

Rules & Guidelines

hard rule

Seal Usage Restrictions

Use of the Latin seal is restricted to official college use and limited items for retail sale. Use of the Latin seal is prohibited on apparel items.

hard rule

Seal Not Permitted on Products for Resale

University seal not permitted on products for resale.

hard rule

No Alterations or Overlaying Graphics to Seal

No alterations or overlaying graphics to seal permitted.

hard rule

Numbers Permitted on Products for Resale

University permits numbers on products for resale.

hard rule

Mascot Caricatures Permitted

Mascot caricatures permitted.

hard rule

No References to Alcohol, Drugs, or Tobacco

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.