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California State University San Marcos Brand Guidelines

Location
San Marcos, CA
Established
1989
Mascot
Crash the Cougar
Code
CMA_NCAA
League
NCAA
Licensing Agency
CLC
California State University San Marcos

Official Brand Colors

Primary University Color Palette

WGYLM Color Palette

Logos & Marks

CSUSM primary logo, University Blue variant, cell 1
Primary LogoLast Updated : 5/22/2026
CSUSM primary logo, Black variant, cell 2
Primary LogoLast Updated : 5/22/2026
CSUSM primary logo, reverse variant, cell 3
Primary LogoLast Updated : 5/22/2026
CSUSM secondary logo, University Blue variant, cell 4
Secondary LogoLast Updated : 5/22/2026
CSUSM secondary logo, Black variant, cell 5
Secondary LogoLast Updated : 5/22/2026
CSUSM secondary logo, reverse variant, cell 6
Secondary LogoLast Updated : 5/22/2026
CSUSM tertiary logo, University Blue variant, cell 10
Secondary LogoLast Updated : 5/22/2026
CSUSM tertiary logo, Black variant, cell 11
Secondary LogoLast Updated : 5/22/2026
CSUSM tertiary logo, reverse variant, cell 12
Secondary LogoLast Updated : 5/22/2026
Cougar head with Cal State San Marcos Cougars wordmark, color variant, cell 16
Secondary LogoLast Updated : 5/22/2026
Cougar head with Cal State San Marcos Cougars wordmark, black and white variant, cell 17
Secondary LogoLast Updated : 5/22/2026
Cougar head, color variant, cell 18
Secondary LogoLast Updated : 5/22/2026
Cougar head, black and white variant, cell 19
Secondary LogoLast Updated : 5/22/2026
WGYLM logo, red variant, cell 32
Secondary LogoLast Updated : 5/22/2026
WGYLM logo, black variant, cell 33
Secondary LogoLast Updated : 5/22/2026
WGYLM logo, slate variant, cell 34
Secondary LogoLast Updated : 5/22/2026
WGYLM logo, light gray variant, cell 35
Secondary LogoLast Updated : 5/22/2026
WGYLM logo, white reverse on dark background variant, cell 36
Secondary LogoLast Updated : 5/22/2026
CSUSM full name wordmark, University Blue variant, cell 7
WordmarkLast Updated : 5/22/2026
CSUSM full name wordmark, Black variant, cell 8
WordmarkLast Updated : 5/22/2026
CSUSM full name wordmark, reverse variant, cell 9
WordmarkLast Updated : 5/22/2026
CSUSM acronym wordmark, University Blue variant, cell 13
WordmarkLast Updated : 5/22/2026
CSUSM acronym wordmark, Black variant, cell 14
WordmarkLast Updated : 5/22/2026
CSUSM acronym wordmark, reverse variant, cell 15
WordmarkLast Updated : 5/22/2026
Cal State San Marcos Cougars wordmark, color variant, cell 20
WordmarkLast Updated : 5/22/2026
Cal State San Marcos Cougars wordmark, black and white variant, cell 21
WordmarkLast Updated : 5/22/2026
CSUSM Cougars wordmark, color variant, cell 22
WordmarkLast Updated : 5/22/2026
CSUSM Cougars wordmark, black and white variant, cell 23
WordmarkLast Updated : 5/22/2026
CSUSM wordmark, color variant, cell 24
WordmarkLast Updated : 5/22/2026
CSUSM wordmark, black and white variant, cell 25
WordmarkLast Updated : 5/22/2026
SM lettermark, blue and black variant, cell 26
LettermarkLast Updated : 5/22/2026
SM lettermark, blue and white variant, cell 27
LettermarkLast Updated : 5/22/2026
SM lettermark, black and white variant, cell 28
LettermarkLast Updated : 5/22/2026
SM lettermark, white on black variant, cell 29
LettermarkLast Updated : 5/22/2026
SM lettermark, light blue and black variant, cell 30
LettermarkLast Updated : 5/22/2026
SM lettermark with Equality text, pride colors variant, cell 31
LettermarkLast Updated : 5/22/2026

Approved Verbiage

Rules & Guidelines

hard rule

WGYLM Logo Background Restriction

WGYLM marks must be used on light backgrounds only. If a dark background is requested, logo must be white on either: WGYLM RED, BLACK, SLATE, or GRAY ONLY.

hard rule

Prohibition on Use of Current Players' Name, Image, or Likeness

No use of current players' name, image, or likeness is permitted on commercial products.

hard rule

Prohibition on Alcohol, Drugs, or Tobacco References

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.