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California State University, Monterey Bay Brand Guidelines

Location
Marina and Seaside, Monterey County, CA
Established
1994
Mascot
Otters
Code
CSUMB_NCAA
League
NCAA
Licensing Agency
CLC

Official Brand Colors

University Color Palette

Logos & Marks

Cal State Monterey Bay, primary mark, color variant
Primary Logo
Cal State Monterey Bay, primary mark, white on blue variant
Primary Logo
Cal State Monterey Bay, primary mark stacked, color variant
Primary Logo
Cal State Monterey Bay, primary mark stacked, white on blue variant
Primary Logo
Cal State Monterey Bay, primary mark, black variant
Primary Logo
Cal State Monterey Bay, primary mark, white on black variant
Primary Logo
Cal State Monterey Bay, primary mark stacked, black variant
Primary Logo
Cal State Monterey Bay, primary mark stacked, white on black variant
Primary Logo
Otter head, color spot variant
Secondary Logo
Otter head, black spot variant
Secondary Logo
Otter head, watermark variant
Secondary Logo
Otter head, color variant
Secondary Logo
Otter head, gray variant
Secondary Logo
Otter head, white on blue variant
Secondary Logo
CSUMB, color variant
Wordmark
CAL STATE MONTEREY BAY, color variant
Wordmark
OTTERS, color variant
Wordmark
MAKE WAVES MB, color variant
Wordmark
CSUMB, white on blue variant
Wordmark
CAL STATE MONTEREY BAY, white on blue variant
Wordmark
OTTERS, white on blue variant
Wordmark
MAKE WAVES MB, color on blue variant
Wordmark
MB, color variant
Lettermark
MB, white on blue variant
Lettermark
MB, blue variant
Lettermark
MB, white on blue variant
Lettermark
OTTERRITORY, color variant
Sport Logo
OTTERRITORY, white on blue variant
Sport Logo
OTTERRITORY, black variant
Sport Logo
OTTERRITORY, white on black variant
Sport Logo

Approved Verbiage

Rules & Guidelines

hard rule

University Seal Restrictions

University seal not permitted on products for resale. No alterations or overlaying graphics to seal permitted.

hard rule

Consumables Licensing

University licenses consumables. Consumables must have expiration date on packaging.

hard rule

Health and Beauty Products Licensing

University licenses health and beauty products.

hard rule

Numbers on Products for Resale

University permits numbers on products for resale.

hard rule

Mascot Caricatures Permission

Mascot caricatures permitted.

conditional rule

Cross Licensing with Other Marks

Cross licensing with other marks may be permitted with an additional agreement.

hard rule

Prohibited References

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.

California State University, Monterey Bay Brand Guidelines & Licensing