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California State University Los Angeles Brand Guidelines

Location
Los Angeles, CA
Established
1947
Mascot
Golden Eagle
Code
CSL_NCAA
League
NCAA
Licensing Agency
CLC
California State University Los Angeles

Official Brand Colors

Official Color Palette

Logos & Marks

LA lettermark with vertical Cal State, black/gold on gold background variant, cell 1
Primary LogoLast Updated : 5/22/2026
LA lettermark with stacked Cal State LA wordmark, black/gold on gold background variant, cell 3
Primary LogoLast Updated : 5/22/2026
LA lettermark with horizontal Cal State LA wordmark below, black/gold on gold background variant, cell 4
Primary LogoLast Updated : 5/22/2026
small LA lettermark with horizontal Cal State LA wordmark, black/gold on gold background variant, cell 5
Primary LogoLast Updated : 5/22/2026
Cal State LA wordmark with small LA lettermark, black/gold on gold background variant, cell 7
Primary LogoLast Updated : 5/22/2026
LA lettermark with vertical Cal State, black/gold on white background variant, cell 9
Primary LogoLast Updated : 5/22/2026
LA lettermark with stacked Cal State LA wordmark, black/gold on white background variant, cell 11
Primary LogoLast Updated : 5/22/2026
LA lettermark with horizontal Cal State LA wordmark below, black/gold on white background variant, cell 12
Primary LogoLast Updated : 5/22/2026
small LA lettermark with horizontal Cal State LA wordmark, black/gold on white background variant, cell 13
Primary LogoLast Updated : 5/22/2026
Cal State LA wordmark with small LA lettermark, black/gold on white background variant, cell 15
Primary LogoLast Updated : 5/22/2026
LA lettermark with vertical Cal State, white/gold on black background variant, cell 17
Primary LogoLast Updated : 5/22/2026
LA lettermark with stacked Cal State LA wordmark, white/gold on black background variant, cell 19
Primary LogoLast Updated : 5/22/2026
LA lettermark with horizontal Cal State LA wordmark below, white/gold on black background variant, cell 20
Primary LogoLast Updated : 5/22/2026
small LA lettermark with horizontal Cal State LA wordmark, white/gold on black background variant, cell 21
Primary LogoLast Updated : 5/22/2026
Cal State LA wordmark with small LA lettermark, white/gold on black background variant, cell 23
Primary LogoLast Updated : 5/22/2026
Golden Eagle icon, black on gold background variant, cell 8
Secondary LogoLast Updated : 5/22/2026
Golden Eagle icon, black on white background variant, cell 16
Secondary LogoLast Updated : 5/22/2026
Golden Eagle icon, white on black background variant, cell 24
Secondary LogoLast Updated : 5/22/2026
Golden Eagle Head Spirit Mark, with wordmark variant, cell 44
Secondary LogoLast Updated : 5/22/2026
Golden Eagle Head Spirit Mark, with wordmark, on yellow variant, cell 45
Secondary LogoLast Updated : 5/22/2026
Golden Eagle Head Spirit Mark, full color variant, cell 46
Secondary LogoLast Updated : 5/22/2026
Golden Eagle Head Spirit Mark, full color, on black variant, cell 47
Secondary LogoLast Updated : 5/22/2026
Golden Eagle Head Spirit Mark, yellow/black, on black variant, cell 48
Secondary LogoLast Updated : 5/22/2026
Golden Eagle Head Spirit Mark, gold/black, on black variant, cell 49
Secondary LogoLast Updated : 5/22/2026
Golden Eagle Head Spirit Mark, silver/black, on black variant, cell 50
Secondary LogoLast Updated : 5/22/2026
Golden Eagle Head Spirit Mark, yellow outline, on black variant, cell 51
Secondary LogoLast Updated : 5/22/2026
Golden Eagle Head Spirit Mark, yellow fill, on black variant, cell 52
Secondary LogoLast Updated : 5/22/2026
Golden Eagle Head Spirit Mark, gold fill, on black variant, cell 53
Secondary LogoLast Updated : 5/22/2026
Golden Eagle Head Spirit Mark, silver fill, on black variant, cell 54
Secondary LogoLast Updated : 5/22/2026
Golden Eagle Head Spirit Mark, white fill, on black variant, cell 55
Secondary LogoLast Updated : 5/22/2026
Cal State LA wordmark, black on gold background variant, cell 6
WordmarkLast Updated : 5/22/2026
Cal State LA wordmark, black on white background variant, cell 14
WordmarkLast Updated : 5/22/2026
Cal State LA wordmark, white on black background variant, cell 22
WordmarkLast Updated : 5/22/2026
LOS ANGELES wordmark, arched black with yellow outline variant, cell 33
WordmarkLast Updated : 5/22/2026
Los Angeles wordmark, serif black variant, cell 34
WordmarkLast Updated : 5/22/2026
Los Angeles wordmark, serif yellow variant, cell 35
WordmarkLast Updated : 5/22/2026
Los Angeles wordmark, serif white on black variant, cell 36
WordmarkLast Updated : 5/22/2026
LOS ANGELES wordmark, outlined white on black variant, cell 37
WordmarkLast Updated : 5/22/2026
LOS ANGELES wordmark, blocky white on black variant, cell 38
WordmarkLast Updated : 5/22/2026
LOS ANGELES wordmark, blocky black variant, cell 39
WordmarkLast Updated : 5/22/2026
LOS ANGELES wordmark, outlined black variant, cell 40
WordmarkLast Updated : 5/22/2026
LOS ANGELES wordmark, outlined yellow with black outline variant, cell 41
WordmarkLast Updated : 5/22/2026
LOS ANGELES wordmark, blocky black with yellow outline variant, cell 42
WordmarkLast Updated : 5/22/2026
LOS ANGELES wordmark, blocky yellow variant, cell 43
WordmarkLast Updated : 5/22/2026
Cal State LA wordmark, black variant, cell 56
WordmarkLast Updated : 5/22/2026
Cal State LA wordmark, gold variant, cell 57
WordmarkLast Updated : 5/22/2026
Cal State LA wordmark, white on black variant, cell 58
WordmarkLast Updated : 5/22/2026
Cal State LA Golden Eagles wordmark, black variant, cell 59
WordmarkLast Updated : 5/22/2026
Cal State LA Golden Eagles wordmark, gold variant, cell 60
WordmarkLast Updated : 5/22/2026
Cal State LA Golden Eagles wordmark, black and gold variant, cell 61
WordmarkLast Updated : 5/22/2026
Cal State LA Golden Eagles wordmark, white on black variant, cell 62
WordmarkLast Updated : 5/22/2026
LA lettermark, black/gold on gold background variant, cell 2
LettermarkLast Updated : 5/22/2026
LA lettermark, black/gold on white background variant, cell 10
LettermarkLast Updated : 5/22/2026
LA lettermark, white/gold on black background variant, cell 18
LettermarkLast Updated : 5/22/2026
Stacked LA Mark, yellow variant, cell 25
LettermarkLast Updated : 5/22/2026
Stacked LA Mark, black variant, cell 26
LettermarkLast Updated : 5/22/2026
Stacked LA Mark, outline variant, cell 27
LettermarkLast Updated : 5/22/2026
Stacked LA Mark, black with yellow outline variant, cell 28
LettermarkLast Updated : 5/22/2026
Stacked LA Mark, outline on black variant, cell 29
LettermarkLast Updated : 5/22/2026
Stacked LA Mark, yellow with white outline on black variant, cell 30
LettermarkLast Updated : 5/22/2026
Stacked LA Mark, white with yellow outline on black variant, cell 31
LettermarkLast Updated : 5/22/2026
Stacked LA Mark, white on black variant, cell 32
LettermarkLast Updated : 5/22/2026
Cal State LA Athletics lockup, white and black on gold variant, cell 63
Sport LogoLast Updated : 5/22/2026
Cal State LA Athletics lockup, white on black variant, cell 64
Sport LogoLast Updated : 5/22/2026
Cal State LA Athletics lockup, white and gold on black variant, cell 65
Sport LogoLast Updated : 5/22/2026
Cal State LA Athletics lockup, gold and white on black variant, cell 66
Sport LogoLast Updated : 5/22/2026
Los Angeles Athletics lockup, white and black on gold variant, cell 67
Sport LogoLast Updated : 5/22/2026
Los Angeles Athletics lockup, white on black variant, cell 68
Sport LogoLast Updated : 5/22/2026
Los Angeles Athletics lockup, white and gold on black variant, cell 69
Sport LogoLast Updated : 5/22/2026
Los Angeles Athletics lockup, white on black variant, cell 70
Sport LogoLast Updated : 5/22/2026
Los Angeles Athletics lockup, gold on black variant, cell 71
Sport LogoLast Updated : 5/22/2026
Cal State LA Athletics lockup, black variant, cell 72
Sport LogoLast Updated : 5/22/2026
Cal State LA Athletics lockup, black and gold variant, cell 73
Sport LogoLast Updated : 5/22/2026
Cal State LA Athletics lockup, gold variant, cell 74
Sport LogoLast Updated : 5/22/2026
Los Angeles Athletics lockup, black and gold variant, cell 75
Sport LogoLast Updated : 5/22/2026
Los Angeles Athletics lockup, black variant, cell 76
Sport LogoLast Updated : 5/22/2026
LA Golden Eagles lockup, black/gold variant, cell 77
Sport LogoLast Updated : 5/22/2026
LA Golden Eagles lockup, black variant, cell 78
Sport LogoLast Updated : 5/22/2026
LA Golden Eagles lockup, gold variant, cell 79
Sport LogoLast Updated : 5/22/2026
LA Golden Eagles lockup, white variant, cell 80
Sport LogoLast Updated : 5/22/2026
LA Athletics lockup, black/gold variant, cell 81
Sport LogoLast Updated : 5/22/2026
LA Athletics lockup, black variant, cell 82
Sport LogoLast Updated : 5/22/2026
LA Athletics lockup, white/gold on black variant, cell 83
Sport LogoLast Updated : 5/22/2026
LA Athletics lockup, gold/white on black variant, cell 84
Sport LogoLast Updated : 5/22/2026
LA Athletics lockup, white/gold on black variant, cell 85
Sport LogoLast Updated : 5/22/2026
LA Athletics lockup, white on black variant, cell 86
Sport LogoLast Updated : 5/22/2026
LA Athletics lockup, white/black on gold variant, cell 87
Sport LogoLast Updated : 5/22/2026

Approved Verbiage

Rules & Guidelines

hard rule

Stacked LA Mark Athletics Restriction

The stacked LA is only for Athletics gear. This mark can be used for athletics gear sold in the bookstore, but cannot be used by non-Athletics internal offices and departments at Cal State LA.

hard rule

Alternative Logos Athletics Restriction

Alternative logos are reserved only for Athletics gear. This mark can be used for athletics gear sold in the bookstore, but cannot be used by non-Athletics internal offices and departments at Cal State LA.

hard rule

Golden Eagle Head Spirit Mark Accompaniment Requirement

The Golden Eagle Head Spirit Mark will need to be accompanied by 'Cal State LA', the primary mark, or 'Golden Eagles'. With case where only the Golden Eagle Head Spirit Mark will fit, we will review and potentially make exceptions.

hard rule

All Sports Lockups Athletics Restriction

All Sports Lockups are reserved for Athletics. This mark can be used for athletics gear sold in the bookstore, but cannot be used by non-Athletics internal offices and departments at Cal State LA.

hard rule

Stacked LA Lockups Athletics Restriction

All Sports Lockups are reserved for Athletics. This mark can be used for athletics gear sold in the bookstore, but cannot be used by non-Athletics internal offices and departments at Cal State LA.

hard rule

Prohibition on Alcohol, Drugs, or Tobacco References

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.