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California State University Los Angeles Brand Guidelines

Location
Los Angeles, CA
Established
1947
Mascot
Golden Eagle
Code
CSL_NCAA
League
NCAA
Licensing Agency
CLC
California State University Los Angeles

Official Brand Colors

Official Color Palette

Logos & Marks

LA lettermark with vertical Cal State, black/gold on gold background variant, cell 1
Primary Logo
LA lettermark with stacked Cal State LA wordmark, black/gold on gold background variant, cell 3
Primary Logo
LA lettermark with horizontal Cal State LA wordmark below, black/gold on gold background variant, cell 4
Primary Logo
small LA lettermark with horizontal Cal State LA wordmark, black/gold on gold background variant, cell 5
Primary Logo
Cal State LA wordmark with small LA lettermark, black/gold on gold background variant, cell 7
Primary Logo
LA lettermark with vertical Cal State, black/gold on white background variant, cell 9
Primary Logo
LA lettermark with stacked Cal State LA wordmark, black/gold on white background variant, cell 11
Primary Logo
LA lettermark with horizontal Cal State LA wordmark below, black/gold on white background variant, cell 12
Primary Logo
small LA lettermark with horizontal Cal State LA wordmark, black/gold on white background variant, cell 13
Primary Logo
Cal State LA wordmark with small LA lettermark, black/gold on white background variant, cell 15
Primary Logo
LA lettermark with vertical Cal State, white/gold on black background variant, cell 17
Primary Logo
LA lettermark with stacked Cal State LA wordmark, white/gold on black background variant, cell 19
Primary Logo
LA lettermark with horizontal Cal State LA wordmark below, white/gold on black background variant, cell 20
Primary Logo
small LA lettermark with horizontal Cal State LA wordmark, white/gold on black background variant, cell 21
Primary Logo
Cal State LA wordmark with small LA lettermark, white/gold on black background variant, cell 23
Primary Logo
Golden Eagle icon, black on gold background variant, cell 8
Secondary Logo
Golden Eagle icon, black on white background variant, cell 16
Secondary Logo
Golden Eagle icon, white on black background variant, cell 24
Secondary Logo
Golden Eagle Head Spirit Mark, with wordmark variant, cell 44
Secondary Logo
Golden Eagle Head Spirit Mark, with wordmark, on yellow variant, cell 45
Secondary Logo
Golden Eagle Head Spirit Mark, full color variant, cell 46
Secondary Logo
Golden Eagle Head Spirit Mark, full color, on black variant, cell 47
Secondary Logo
Golden Eagle Head Spirit Mark, yellow/black, on black variant, cell 48
Secondary Logo
Golden Eagle Head Spirit Mark, gold/black, on black variant, cell 49
Secondary Logo
Golden Eagle Head Spirit Mark, silver/black, on black variant, cell 50
Secondary Logo
Golden Eagle Head Spirit Mark, yellow outline, on black variant, cell 51
Secondary Logo
Golden Eagle Head Spirit Mark, yellow fill, on black variant, cell 52
Secondary Logo
Golden Eagle Head Spirit Mark, gold fill, on black variant, cell 53
Secondary Logo
Golden Eagle Head Spirit Mark, silver fill, on black variant, cell 54
Secondary Logo
Golden Eagle Head Spirit Mark, white fill, on black variant, cell 55
Secondary Logo
Cal State LA wordmark, black on gold background variant, cell 6
Wordmark
Cal State LA wordmark, black on white background variant, cell 14
Wordmark
Cal State LA wordmark, white on black background variant, cell 22
Wordmark
LOS ANGELES wordmark, arched black with yellow outline variant, cell 33
Wordmark
Los Angeles wordmark, serif black variant, cell 34
Wordmark
Los Angeles wordmark, serif yellow variant, cell 35
Wordmark
Los Angeles wordmark, serif white on black variant, cell 36
Wordmark
LOS ANGELES wordmark, outlined white on black variant, cell 37
Wordmark
LOS ANGELES wordmark, blocky white on black variant, cell 38
Wordmark
LOS ANGELES wordmark, blocky black variant, cell 39
Wordmark
LOS ANGELES wordmark, outlined black variant, cell 40
Wordmark
LOS ANGELES wordmark, outlined yellow with black outline variant, cell 41
Wordmark
LOS ANGELES wordmark, blocky black with yellow outline variant, cell 42
Wordmark
LOS ANGELES wordmark, blocky yellow variant, cell 43
Wordmark
Cal State LA wordmark, black variant, cell 56
Wordmark
Cal State LA wordmark, gold variant, cell 57
Wordmark
Cal State LA wordmark, white on black variant, cell 58
Wordmark
Cal State LA Golden Eagles wordmark, black variant, cell 59
Wordmark
Cal State LA Golden Eagles wordmark, gold variant, cell 60
Wordmark
Cal State LA Golden Eagles wordmark, black and gold variant, cell 61
Wordmark
Cal State LA Golden Eagles wordmark, white on black variant, cell 62
Wordmark
LA lettermark, black/gold on gold background variant, cell 2
Lettermark
LA lettermark, black/gold on white background variant, cell 10
Lettermark
LA lettermark, white/gold on black background variant, cell 18
Lettermark
Stacked LA Mark, yellow variant, cell 25
Lettermark
Stacked LA Mark, black variant, cell 26
Lettermark
Stacked LA Mark, outline variant, cell 27
Lettermark
Stacked LA Mark, black with yellow outline variant, cell 28
Lettermark
Stacked LA Mark, outline on black variant, cell 29
Lettermark
Stacked LA Mark, yellow with white outline on black variant, cell 30
Lettermark
Stacked LA Mark, white with yellow outline on black variant, cell 31
Lettermark
Stacked LA Mark, white on black variant, cell 32
Lettermark
Cal State LA Athletics lockup, white and black on gold variant, cell 63
Sport Logo
Cal State LA Athletics lockup, white on black variant, cell 64
Sport Logo
Cal State LA Athletics lockup, white and gold on black variant, cell 65
Sport Logo
Cal State LA Athletics lockup, gold and white on black variant, cell 66
Sport Logo
Los Angeles Athletics lockup, white and black on gold variant, cell 67
Sport Logo
Los Angeles Athletics lockup, white on black variant, cell 68
Sport Logo
Los Angeles Athletics lockup, white and gold on black variant, cell 69
Sport Logo
Los Angeles Athletics lockup, white on black variant, cell 70
Sport Logo
Los Angeles Athletics lockup, gold on black variant, cell 71
Sport Logo
Cal State LA Athletics lockup, black variant, cell 72
Sport Logo
Cal State LA Athletics lockup, black and gold variant, cell 73
Sport Logo
Cal State LA Athletics lockup, gold variant, cell 74
Sport Logo
Los Angeles Athletics lockup, black and gold variant, cell 75
Sport Logo
Los Angeles Athletics lockup, black variant, cell 76
Sport Logo
LA Golden Eagles lockup, black/gold variant, cell 77
Sport Logo
LA Golden Eagles lockup, black variant, cell 78
Sport Logo
LA Golden Eagles lockup, gold variant, cell 79
Sport Logo
LA Golden Eagles lockup, white variant, cell 80
Sport Logo
LA Athletics lockup, black/gold variant, cell 81
Sport Logo
LA Athletics lockup, black variant, cell 82
Sport Logo
LA Athletics lockup, white/gold on black variant, cell 83
Sport Logo
LA Athletics lockup, gold/white on black variant, cell 84
Sport Logo
LA Athletics lockup, white/gold on black variant, cell 85
Sport Logo
LA Athletics lockup, white on black variant, cell 86
Sport Logo
LA Athletics lockup, white/black on gold variant, cell 87
Sport Logo

Approved Verbiage

Rules & Guidelines

hard rule

Stacked LA Mark Athletics Restriction

The stacked LA is only for Athletics gear. This mark can be used for athletics gear sold in the bookstore, but cannot be used by non-Athletics internal offices and departments at Cal State LA.

hard rule

Alternative Logos Athletics Restriction

Alternative logos are reserved only for Athletics gear. This mark can be used for athletics gear sold in the bookstore, but cannot be used by non-Athletics internal offices and departments at Cal State LA.

hard rule

Golden Eagle Head Spirit Mark Accompaniment Requirement

The Golden Eagle Head Spirit Mark will need to be accompanied by 'Cal State LA', the primary mark, or 'Golden Eagles'. With case where only the Golden Eagle Head Spirit Mark will fit, we will review and potentially make exceptions.

hard rule

All Sports Lockups Athletics Restriction

All Sports Lockups are reserved for Athletics. This mark can be used for athletics gear sold in the bookstore, but cannot be used by non-Athletics internal offices and departments at Cal State LA.

hard rule

Stacked LA Lockups Athletics Restriction

All Sports Lockups are reserved for Athletics. This mark can be used for athletics gear sold in the bookstore, but cannot be used by non-Athletics internal offices and departments at Cal State LA.

hard rule

Prohibition on Alcohol, Drugs, or Tobacco References

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.