Back to Directory

California State University Long Beach Brand Guidelines

Location
N/A
Established
1949
Mascot
Elbee the Shark
Code
CLB_NCAA
League
NCAA
Licensing Agency
CLC
California State University Long Beach

Official Brand Colors

Approved University Colors

Logos & Marks

LB lettermark, yellow with black outline variant, cell 1
Primary LogoLast Updated : 6/9/2026
BEACH wordmark with LB lettermark, yellow variant, cell 9
Secondary LogoLast Updated : 5/21/2026
BEACH wordmark with LB lettermark, black variant, cell 10
Secondary LogoLast Updated : 5/21/2026
BEACH wordmark with LB lettermark, white on black variant, cell 11
Secondary LogoLast Updated : 5/21/2026
Shark mascot with LB lettermark, full color variant, cell 24
Secondary LogoLast Updated : 5/21/2026
Shark mascot with LB lettermark, full color on black variant, cell 25
Secondary LogoLast Updated : 5/21/2026
Shark mascot with LB lettermark, gray and black variant, cell 26
Secondary LogoLast Updated : 5/21/2026
Shark mascot with LB lettermark, gray and white on black variant, cell 27
Secondary LogoLast Updated : 5/21/2026
mascot mark, standing grey variant, cell 28
Secondary LogoLast Updated : 5/21/2026
mascot mark, standing grey reverse variant, cell 29
Secondary LogoLast Updated : 5/21/2026
mascot mark, standing gold variant, cell 30
Secondary LogoLast Updated : 5/21/2026
mascot mark, standing gold reverse variant, cell 31
Secondary LogoLast Updated : 5/21/2026
mascot mark, swimming grey variant, cell 32
Secondary LogoLast Updated : 5/21/2026
mascot mark, swimming grey reverse variant, cell 33
Secondary LogoLast Updated : 5/21/2026
mascot mark, swimming gold variant, cell 34
Secondary LogoLast Updated : 5/21/2026
mascot mark, swimming gold reverse variant, cell 35
Secondary LogoLast Updated : 5/21/2026
mascot mark, pointing grey variant, cell 36
Secondary LogoLast Updated : 5/21/2026
mascot mark, pointing grey reverse variant, cell 37
Secondary LogoLast Updated : 5/21/2026
mascot mark, pointing gold variant, cell 38
Secondary LogoLast Updated : 5/21/2026
mascot mark, pointing gold reverse variant, cell 39
Secondary LogoLast Updated : 5/21/2026
mascot mark, flexing grey variant, cell 40
Secondary LogoLast Updated : 5/21/2026
mascot mark, flexing grey reverse variant, cell 41
Secondary LogoLast Updated : 5/21/2026
mascot mark, flexing gold variant, cell 42
Secondary LogoLast Updated : 5/21/2026
mascot mark, flexing gold reverse variant, cell 43
Secondary LogoLast Updated : 5/21/2026
mascot mark, horizontal swimming grey variant, cell 44
Secondary LogoLast Updated : 5/21/2026
mascot mark, horizontal swimming grey reverse variant, cell 45
Secondary LogoLast Updated : 5/21/2026
mascot mark, horizontal swimming gold variant, cell 46
Secondary LogoLast Updated : 5/21/2026
mascot mark, horizontal swimming gold reverse variant, cell 47
Secondary LogoLast Updated : 5/21/2026
Beach script wordmark, black variant, cell 12
WordmarkLast Updated : 5/21/2026
Beach script wordmark, yellow with black outline variant, cell 13
WordmarkLast Updated : 5/21/2026
Beach script wordmark, white with black outline on yellow variant, cell 14
WordmarkLast Updated : 5/21/2026
Beach script wordmark, black with yellow outline on yellow variant, cell 15
WordmarkLast Updated : 5/21/2026
Beach script wordmark, black on yellow variant, cell 16
WordmarkLast Updated : 5/21/2026
Beach script wordmark, yellow on black variant, cell 17
WordmarkLast Updated : 5/21/2026
Beach script wordmark, yellow outline on black variant, cell 18
WordmarkLast Updated : 5/21/2026
Beach script wordmark, white on black variant, cell 19
WordmarkLast Updated : 5/21/2026
Dirtbags script wordmark, black variant, cell 20
WordmarkLast Updated : 5/21/2026
Dirtbags script wordmark, black with yellow outline on yellow variant, cell 21
WordmarkLast Updated : 5/21/2026
Dirtbags script wordmark, yellow with black outline variant, cell 22
WordmarkLast Updated : 5/21/2026
Dirtbags script wordmark, white on black variant, cell 23
WordmarkLast Updated : 5/21/2026
LB lettermark, black variant, cell 2
LettermarkLast Updated : 5/21/2026
LB lettermark, white with black outline on yellow variant, cell 3
LettermarkLast Updated : 5/21/2026
LB lettermark, black with yellow outline on yellow variant, cell 4
LettermarkLast Updated : 5/21/2026
LB lettermark, black on yellow variant, cell 5
LettermarkLast Updated : 5/21/2026
LB lettermark, yellow on black variant, cell 6
LettermarkLast Updated : 5/21/2026
LB lettermark, yellow outline on black variant, cell 7
LettermarkLast Updated : 5/21/2026
LB lettermark, white on black variant, cell 8
LettermarkLast Updated : 5/21/2026

Approved Verbiage

No approved verbiage specified.

Rules & Guidelines

hard rule

Prohibited References with University Marks

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.