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California State University, Fullerton Brand Guidelines

Location
Fullerton, CA
Established
1957
Mascot
Tuffy the Titan
Code
CSUF_NCAA
League
NCAA
Licensing Agency
CLC

Official Brand Colors

Official University Color Palette

Logos & Marks

Tuffy head logo, navy with white outline variant, cell 40
Secondary Logo
Tuffy head logo, orange with white outline variant, cell 41
Secondary Logo
Tuffy head logo, gray with white outline variant, cell 42
Secondary Logo
Tuffy head logo, white with navy outline variant, cell 43
Secondary Logo
University Seal, navy and orange variant, cell 91
Secondary Logo
University Seal, navy and white variant, cell 92
Secondary Logo
University Seal, black and white variant, cell 93
Secondary Logo
University Seal, white and black variant, cell 94
Secondary Logo
University Seal, white and black variant, cell 95
Secondary Logo
Titans wordmark, orange with navy outline variant, cell 7
Wordmark
Titans wordmark, orange with white outline variant, cell 8
Wordmark
Titans wordmark, navy with white outline variant, cell 9
Wordmark
Titans wordmark, navy with orange outline variant, cell 10
Wordmark
Titans wordmark, orange with white outline variant, cell 11
Wordmark
Titans wordmark, white with navy outline variant, cell 12
Wordmark
Cal State Fullerton wordmark, orange with navy outline variant, cell 13
Wordmark
Cal State Fullerton wordmark, orange with white outline variant, cell 14
Wordmark
Cal State Fullerton wordmark, navy with white outline variant, cell 15
Wordmark
Cal State Fullerton wordmark, navy with orange outline variant, cell 16
Wordmark
Cal State Fullerton wordmark, orange with white outline variant, cell 17
Wordmark
Cal State Fullerton wordmark, white with navy outline variant, cell 18
Wordmark
Fullerton wordmark, orange with navy outline variant, cell 19
Wordmark
Fullerton wordmark, orange with white outline variant, cell 20
Wordmark
Fullerton wordmark, navy with white outline variant, cell 21
Wordmark
Fullerton wordmark, navy with orange outline variant, cell 22
Wordmark
Fullerton wordmark, orange with white outline variant, cell 23
Wordmark
Fullerton wordmark, white with navy outline variant, cell 24
Wordmark
Cal State Fullerton wordmark, black variant, cell 59
Wordmark
Cal State Fullerton wordmark, black variant, cell 60
Wordmark
Cal State Fullerton wordmark, white variant, cell 61
Wordmark
Cal State Fullerton wordmark, white variant, cell 62
Wordmark
Cal State Fullerton wordmark, white variant, cell 63
Wordmark
Cal State Fullerton wordmark, orange variant, cell 64
Wordmark
Cal State Fullerton wordmark, orange variant, cell 65
Wordmark
Cal State Fullerton wordmark, orange variant, cell 66
Wordmark
Cal State Fullerton wordmark, white and orange variant, cell 67
Wordmark
Cal State Fullerton wordmark, navy variant, cell 68
Wordmark
Cal State Fullerton wordmark, navy variant, cell 69
Wordmark
Cal State Fullerton wordmark, navy variant, cell 70
Wordmark
Cal State Fullerton wordmark, white and navy variant, cell 71
Wordmark
Cal State Fullerton wordmark, white and navy variant, cell 72
Wordmark
Cal State Fullerton wordmark, navy and orange variant, cell 73
Wordmark
Cal State Fullerton wordmark, navy and orange variant, cell 74
Wordmark
Cal State Fullerton stacked wordmark, black variant, cell 75
Wordmark
Cal State Fullerton stacked wordmark, black variant, cell 76
Wordmark
Cal State Fullerton stacked wordmark, navy variant, cell 77
Wordmark
Cal State Fullerton stacked wordmark, navy variant, cell 78
Wordmark
Cal State Fullerton stacked wordmark, navy variant, cell 79
Wordmark
Cal State Fullerton stacked wordmark, orange variant, cell 80
Wordmark
Cal State Fullerton stacked wordmark, orange variant, cell 81
Wordmark
Cal State Fullerton stacked wordmark, white variant, cell 82
Wordmark
Cal State Fullerton stacked wordmark, white variant, cell 83
Wordmark
Cal State Fullerton stacked wordmark, white variant, cell 84
Wordmark
Cal State Fullerton stacked wordmark, white and orange variant, cell 85
Wordmark
Cal State Fullerton stacked wordmark, white and orange variant, cell 86
Wordmark
Cal State Fullerton stacked wordmark, white and navy variant, cell 87
Wordmark
Cal State Fullerton stacked wordmark, white and navy variant, cell 88
Wordmark
Cal State Fullerton stacked wordmark, navy and orange variant, cell 89
Wordmark
Cal State Fullerton stacked wordmark, navy and orange variant, cell 90
Wordmark
F lettermark, orange with navy outline variant, cell 1
Lettermark
F lettermark, orange with white outline variant, cell 2
Lettermark
F lettermark, navy with white outline variant, cell 3
Lettermark
F lettermark, navy with orange outline variant, cell 4
Lettermark
F lettermark, orange with white outline variant, cell 5
Lettermark
F lettermark, white with navy outline variant, cell 6
Lettermark
CSUF lettermark, black variant, cell 44
Lettermark
CSUF lettermark, black variant, cell 45
Lettermark
CSUF lettermark, orange variant, cell 46
Lettermark
CSUF lettermark, orange variant, cell 47
Lettermark
CSUF lettermark, navy variant, cell 48
Lettermark
CSUF lettermark, navy variant, cell 49
Lettermark
CSUF lettermark, navy variant, cell 50
Lettermark
CSUF lettermark, white variant, cell 51
Lettermark
CSUF lettermark, white variant, cell 52
Lettermark
CSUF lettermark, white variant, cell 53
Lettermark
CSUF lettermark, white variant, cell 54
Lettermark
CSUF lettermark, orange variant, cell 55
Lettermark
CSUF lettermark, orange variant, cell 56
Lettermark
CSUF lettermark, navy variant, cell 57
Lettermark
CSUF lettermark, navy variant, cell 58
Lettermark
Titans Athletics wordmark, orange with navy outline variant, cell 25
Sport Logo
Titans Athletics wordmark, orange with white outline variant, cell 26
Sport Logo
Titans Athletics wordmark, navy with white outline variant, cell 27
Sport Logo
Titans Athletics wordmark, navy with orange outline variant, cell 28
Sport Logo
Titans Athletics wordmark, orange with white outline variant, cell 29
Sport Logo
Cal State Fullerton Athletics wordmark, orange with navy outline variant, cell 30
Sport Logo
Cal State Fullerton Athletics wordmark, orange with white outline variant, cell 31
Sport Logo
Cal State Fullerton Athletics wordmark, navy with white outline variant, cell 32
Sport Logo
Cal State Fullerton Athletics wordmark, navy with orange outline variant, cell 33
Sport Logo
Cal State Fullerton Athletics wordmark, orange with white outline variant, cell 34
Sport Logo
F Athletics lettermark, orange with navy outline variant, cell 35
Sport Logo
F Athletics lettermark, orange with white outline variant, cell 36
Sport Logo
F Athletics lettermark, navy with white outline variant, cell 37
Sport Logo
F Athletics lettermark, navy with orange outline variant, cell 38
Sport Logo
F Athletics lettermark, orange with white outline variant, cell 39
Sport Logo

Approved Verbiage

Rules & Guidelines

hard rule

University Seal Usage Restrictions

The use of the university seal needs to be restricted to campus use and even then will be limited to fine goods only. Apparel usage of the seal is restricted to graduation related items only.

conditional rule

University Seal Product Resale Permission

University seal permitted on select products for resale (approved on a case-by-case basis). Limited to formal and fine quality items.

hard rule

No Alterations or Overlaying Graphics

No alterations or overlaying graphics permitted for any logos/marks.

hard rule

Consumables Licensing Requirement

University licenses consumables (must have expiration date on packaging).

hard rule

Health and Beauty Products Licensing

University licenses health and beauty products.

hard rule

Numbers Permitted on Products for Resale

University permits numbers on products for resale.

hard rule

Mascot Caricatures Permitted

Mascot caricatures permitted.

conditional rule

Cross Licensing with Other Marks

Cross licensing with other marks may be permitted with an additional agreement.

hard rule

No References to Alcohol, Drugs, or Tobacco

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.