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California State University, Fullerton Brand Guidelines

Location
Fullerton, CA
Established
1957
Mascot
Tuffy the Titan
Code
CSUF_NCAA
League
NCAA
Licensing Agency
CLC

Official Brand Colors

Official University Color Palette

Logos & Marks

Tuffy head logo, navy with white outline variant, cell 40
Secondary LogoLast Updated : 6/23/2026
Tuffy head logo, orange with white outline variant, cell 41
Secondary LogoLast Updated : 6/23/2026
Tuffy head logo, gray with white outline variant, cell 42
Secondary LogoLast Updated : 6/23/2026
Tuffy head logo, white with navy outline variant, cell 43
Secondary LogoLast Updated : 6/23/2026
University Seal, navy and orange variant, cell 91
Secondary LogoLast Updated : 6/23/2026
University Seal, navy and white variant, cell 92
Secondary LogoLast Updated : 6/23/2026
University Seal, black and white variant, cell 93
Secondary LogoLast Updated : 6/23/2026
University Seal, white and black variant, cell 94
Secondary LogoLast Updated : 6/23/2026
University Seal, white and black variant, cell 95
Secondary LogoLast Updated : 6/23/2026
Titans wordmark, orange with navy outline variant, cell 7
WordmarkLast Updated : 6/23/2026
Titans wordmark, orange with white outline variant, cell 8
WordmarkLast Updated : 6/23/2026
Titans wordmark, navy with white outline variant, cell 9
WordmarkLast Updated : 6/23/2026
Titans wordmark, navy with orange outline variant, cell 10
WordmarkLast Updated : 6/23/2026
Titans wordmark, orange with white outline variant, cell 11
WordmarkLast Updated : 6/23/2026
Titans wordmark, white with navy outline variant, cell 12
WordmarkLast Updated : 6/23/2026
Cal State Fullerton wordmark, orange with navy outline variant, cell 13
WordmarkLast Updated : 6/23/2026
Cal State Fullerton wordmark, orange with white outline variant, cell 14
WordmarkLast Updated : 6/23/2026
Cal State Fullerton wordmark, navy with white outline variant, cell 15
WordmarkLast Updated : 6/23/2026
Cal State Fullerton wordmark, navy with orange outline variant, cell 16
WordmarkLast Updated : 6/23/2026
Cal State Fullerton wordmark, orange with white outline variant, cell 17
WordmarkLast Updated : 6/23/2026
Cal State Fullerton wordmark, white with navy outline variant, cell 18
WordmarkLast Updated : 6/23/2026
Fullerton wordmark, orange with navy outline variant, cell 19
WordmarkLast Updated : 6/23/2026
Fullerton wordmark, orange with white outline variant, cell 20
WordmarkLast Updated : 6/23/2026
Fullerton wordmark, navy with white outline variant, cell 21
WordmarkLast Updated : 6/23/2026
Fullerton wordmark, navy with orange outline variant, cell 22
WordmarkLast Updated : 6/23/2026
Fullerton wordmark, orange with white outline variant, cell 23
WordmarkLast Updated : 6/23/2026
Fullerton wordmark, white with navy outline variant, cell 24
WordmarkLast Updated : 6/23/2026
Cal State Fullerton wordmark, black variant, cell 59
WordmarkLast Updated : 6/23/2026
Cal State Fullerton wordmark, black variant, cell 60
WordmarkLast Updated : 6/23/2026
Cal State Fullerton wordmark, white variant, cell 61
WordmarkLast Updated : 6/23/2026
Cal State Fullerton wordmark, white variant, cell 62
WordmarkLast Updated : 6/23/2026
Cal State Fullerton wordmark, white variant, cell 63
WordmarkLast Updated : 6/23/2026
Cal State Fullerton wordmark, orange variant, cell 64
WordmarkLast Updated : 6/23/2026
Cal State Fullerton wordmark, orange variant, cell 65
WordmarkLast Updated : 6/23/2026
Cal State Fullerton wordmark, orange variant, cell 66
WordmarkLast Updated : 6/23/2026
Cal State Fullerton wordmark, white and orange variant, cell 67
WordmarkLast Updated : 6/23/2026
Cal State Fullerton wordmark, navy variant, cell 68
WordmarkLast Updated : 6/23/2026
Cal State Fullerton wordmark, navy variant, cell 69
WordmarkLast Updated : 6/23/2026
Cal State Fullerton wordmark, navy variant, cell 70
WordmarkLast Updated : 6/23/2026
Cal State Fullerton wordmark, white and navy variant, cell 71
WordmarkLast Updated : 6/23/2026
Cal State Fullerton wordmark, white and navy variant, cell 72
WordmarkLast Updated : 6/23/2026
Cal State Fullerton wordmark, navy and orange variant, cell 73
WordmarkLast Updated : 6/23/2026
Cal State Fullerton wordmark, navy and orange variant, cell 74
WordmarkLast Updated : 6/23/2026
Cal State Fullerton stacked wordmark, black variant, cell 75
WordmarkLast Updated : 6/23/2026
Cal State Fullerton stacked wordmark, black variant, cell 76
WordmarkLast Updated : 6/23/2026
Cal State Fullerton stacked wordmark, navy variant, cell 77
WordmarkLast Updated : 6/23/2026
Cal State Fullerton stacked wordmark, navy variant, cell 78
WordmarkLast Updated : 6/23/2026
Cal State Fullerton stacked wordmark, navy variant, cell 79
WordmarkLast Updated : 6/23/2026
Cal State Fullerton stacked wordmark, orange variant, cell 80
WordmarkLast Updated : 6/23/2026
Cal State Fullerton stacked wordmark, orange variant, cell 81
WordmarkLast Updated : 6/23/2026
Cal State Fullerton stacked wordmark, white variant, cell 82
WordmarkLast Updated : 6/23/2026
Cal State Fullerton stacked wordmark, white variant, cell 83
WordmarkLast Updated : 6/23/2026
Cal State Fullerton stacked wordmark, white variant, cell 84
WordmarkLast Updated : 6/23/2026
Cal State Fullerton stacked wordmark, white and orange variant, cell 85
WordmarkLast Updated : 6/23/2026
Cal State Fullerton stacked wordmark, white and orange variant, cell 86
WordmarkLast Updated : 6/23/2026
Cal State Fullerton stacked wordmark, white and navy variant, cell 87
WordmarkLast Updated : 6/23/2026
Cal State Fullerton stacked wordmark, white and navy variant, cell 88
WordmarkLast Updated : 6/23/2026
Cal State Fullerton stacked wordmark, navy and orange variant, cell 89
WordmarkLast Updated : 6/23/2026
Cal State Fullerton stacked wordmark, navy and orange variant, cell 90
WordmarkLast Updated : 6/23/2026
F lettermark, orange with navy outline variant, cell 1
LettermarkLast Updated : 6/23/2026
F lettermark, orange with white outline variant, cell 2
LettermarkLast Updated : 6/23/2026
F lettermark, navy with white outline variant, cell 3
LettermarkLast Updated : 6/23/2026
F lettermark, navy with orange outline variant, cell 4
LettermarkLast Updated : 6/23/2026
F lettermark, orange with white outline variant, cell 5
LettermarkLast Updated : 6/23/2026
F lettermark, white with navy outline variant, cell 6
LettermarkLast Updated : 6/23/2026
CSUF lettermark, black variant, cell 44
LettermarkLast Updated : 6/23/2026
CSUF lettermark, black variant, cell 45
LettermarkLast Updated : 6/23/2026
CSUF lettermark, orange variant, cell 46
LettermarkLast Updated : 6/23/2026
CSUF lettermark, orange variant, cell 47
LettermarkLast Updated : 6/23/2026
CSUF lettermark, navy variant, cell 48
LettermarkLast Updated : 6/23/2026
CSUF lettermark, navy variant, cell 49
LettermarkLast Updated : 6/23/2026
CSUF lettermark, navy variant, cell 50
LettermarkLast Updated : 6/23/2026
CSUF lettermark, white variant, cell 51
LettermarkLast Updated : 6/23/2026
CSUF lettermark, white variant, cell 52
LettermarkLast Updated : 6/23/2026
CSUF lettermark, white variant, cell 53
LettermarkLast Updated : 6/23/2026
CSUF lettermark, white variant, cell 54
LettermarkLast Updated : 6/23/2026
CSUF lettermark, orange variant, cell 55
LettermarkLast Updated : 6/23/2026
CSUF lettermark, orange variant, cell 56
LettermarkLast Updated : 6/23/2026
CSUF lettermark, navy variant, cell 57
LettermarkLast Updated : 6/23/2026
CSUF lettermark, navy variant, cell 58
LettermarkLast Updated : 6/23/2026
Titans Athletics wordmark, orange with navy outline variant, cell 25
Sport LogoLast Updated : 6/23/2026
Titans Athletics wordmark, orange with white outline variant, cell 26
Sport LogoLast Updated : 6/23/2026
Titans Athletics wordmark, navy with white outline variant, cell 27
Sport LogoLast Updated : 6/23/2026
Titans Athletics wordmark, navy with orange outline variant, cell 28
Sport LogoLast Updated : 6/23/2026
Titans Athletics wordmark, orange with white outline variant, cell 29
Sport LogoLast Updated : 6/23/2026
Cal State Fullerton Athletics wordmark, orange with navy outline variant, cell 30
Sport LogoLast Updated : 6/23/2026
Cal State Fullerton Athletics wordmark, orange with white outline variant, cell 31
Sport LogoLast Updated : 6/23/2026
Cal State Fullerton Athletics wordmark, navy with white outline variant, cell 32
Sport LogoLast Updated : 6/23/2026
Cal State Fullerton Athletics wordmark, navy with orange outline variant, cell 33
Sport LogoLast Updated : 6/23/2026
Cal State Fullerton Athletics wordmark, orange with white outline variant, cell 34
Sport LogoLast Updated : 6/23/2026
F Athletics lettermark, orange with navy outline variant, cell 35
Sport LogoLast Updated : 6/23/2026
F Athletics lettermark, orange with white outline variant, cell 36
Sport LogoLast Updated : 6/23/2026
F Athletics lettermark, navy with white outline variant, cell 37
Sport LogoLast Updated : 6/23/2026
F Athletics lettermark, navy with orange outline variant, cell 38
Sport LogoLast Updated : 6/23/2026
F Athletics lettermark, orange with white outline variant, cell 39
Sport LogoLast Updated : 6/23/2026

Approved Verbiage

Rules & Guidelines

hard rule

University Seal Usage Restrictions

The use of the university seal needs to be restricted to campus use and even then will be limited to fine goods only. Apparel usage of the seal is restricted to graduation related items only.

conditional rule

University Seal Product Resale Permission

University seal permitted on select products for resale (approved on a case-by-case basis). Limited to formal and fine quality items.

hard rule

No Alterations or Overlaying Graphics

No alterations or overlaying graphics permitted for any logos/marks.

hard rule

Consumables Licensing Requirement

University licenses consumables (must have expiration date on packaging).

hard rule

Health and Beauty Products Licensing

University licenses health and beauty products.

hard rule

Numbers Permitted on Products for Resale

University permits numbers on products for resale.

hard rule

Mascot Caricatures Permitted

Mascot caricatures permitted.

conditional rule

Cross Licensing with Other Marks

Cross licensing with other marks may be permitted with an additional agreement.

hard rule

No References to Alcohol, Drugs, or Tobacco

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.