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California State University, Fresno Brand Guidelines

Location
Fresno, CA
Established
1911
Mascot
Bulldogs
Code
UC_FRESNO_NCAA
League
NCAA
Licensing Agency
CLC

Official Brand Colors

Official University Color Palette

Logos & Marks

Bulldog Head, Full Color variant, cell 1
Primary LogoLast Updated : 6/23/2026
Bulldog Head, Outline variant, cell 2
Primary LogoLast Updated : 6/23/2026
Bulldog Head, Reverse variant, cell 3
Primary LogoLast Updated : 6/23/2026
Bulldog Head Lockup, Full Color variant, cell 4
Primary LogoLast Updated : 7/24/2026
Dog Face, Full Color variant, cell 8
Secondary LogoLast Updated : 6/23/2026
Dog Face, Outline variant, cell 9
Secondary LogoLast Updated : 6/23/2026
Dog Face, Reverse variant, cell 10
Secondary LogoLast Updated : 6/23/2026
Primary Helmet, Full Color variant, cell 21
Secondary LogoLast Updated : 6/23/2026
Primary Helmet, Full Color variant, cell 22
Secondary LogoLast Updated : 6/23/2026
Alternate Helmet, Full Color variant, cell 23
Secondary LogoLast Updated : 6/23/2026
Alternate Helmet, Full Color variant, cell 24
Secondary LogoLast Updated : 6/23/2026
Mascot, Full Color variant, cell 25
Secondary LogoLast Updated : 6/23/2026
Youth Mascot, Full Color variant, cell 26
Secondary LogoLast Updated : 6/23/2026
Paw, Full Color variant, cell 28
Secondary LogoLast Updated : 6/23/2026
University Seal, Full Color variant, cell 40
Secondary LogoLast Updated : 6/23/2026
University Seal, Outline variant, cell 41
Secondary LogoLast Updated : 6/23/2026
Fresno State Bulldogs Wordmark, Stacked variant, cell 5
WordmarkLast Updated : 6/23/2026
Fresno State Bulldogs Wordmark, Horizontal variant, cell 6
WordmarkLast Updated : 6/23/2026
Fresno State Wordmark, Horizontal variant, cell 7
WordmarkLast Updated : 6/23/2026
Bulldogs Script, Full Color variant, cell 11
WordmarkLast Updated : 6/23/2026
Bulldogs Script, Reverse on Red variant, cell 12
WordmarkLast Updated : 6/23/2026
Bulldogs Script, Reverse on Blue variant, cell 13
WordmarkLast Updated : 6/23/2026
Bulldogs Script, Outline on Red variant, cell 14
WordmarkLast Updated : 6/23/2026
Bulldogs Script, Outline on Blue variant, cell 15
WordmarkLast Updated : 6/23/2026
Fresno State Wordmark, Stacked variant, cell 29
WordmarkLast Updated : 6/23/2026
Fresno State Wordmark, Stacked Black variant, cell 30
WordmarkLast Updated : 6/23/2026
Fresno State Wordmark, Stacked Reverse variant, cell 31
WordmarkLast Updated : 6/23/2026
Fresno State Wordmark, Horizontal variant, cell 32
WordmarkLast Updated : 6/23/2026
Fresno State Wordmark, Horizontal Black variant, cell 33
WordmarkLast Updated : 6/23/2026
Fresno State Wordmark, Horizontal Reverse variant, cell 34
WordmarkLast Updated : 6/23/2026
FS Monogram, Full Color variant, cell 16
LettermarkLast Updated : 6/23/2026
FS Monogram, Reverse on Red variant, cell 17
LettermarkLast Updated : 6/23/2026
FS Monogram, Reverse on Blue variant, cell 18
LettermarkLast Updated : 6/23/2026
FS Monogram, Outline on Blue variant, cell 19
LettermarkLast Updated : 6/23/2026
FS Monogram, Outline on Blue variant, cell 20
LettermarkLast Updated : 6/23/2026
Green V, Full Color variant, cell 27
LettermarkLast Updated : 6/23/2026
FS Monogram, Full Color variant, cell 35
LettermarkLast Updated : 6/23/2026
FS Monogram, Black variant, cell 36
LettermarkLast Updated : 6/23/2026
FS Monogram, Reverse on Red variant, cell 37
LettermarkLast Updated : 6/23/2026
FS Monogram, Reverse on Blue variant, cell 38
LettermarkLast Updated : 6/23/2026
FS Monogram, Reverse on Black variant, cell 39
LettermarkLast Updated : 6/23/2026

Approved Verbiage

Rules & Guidelines

hard rule

Green V Mark Usage Requirement

Green V Mark must be used with at least one (1) of the Marks 1-25.

conditional rule

College-Specific Institutional Marks

Institutional Marks are also available in a college-specific format. Please contact the University for additional marks.

conditional rule

University Seal Product Usage

University seal permitted on products for resale (reviewed on a case-by-case basis).

hard rule

No Alterations to University Seal

No alterations or overlaying graphics to seal permitted.

hard rule

Consumables Licensing Requirement

University licenses consumables (must have expiration date on packaging).

hard rule

Health and Beauty Products Licensing

University licenses health and beauty products.

hard rule

Numbers Permitted on Products for Resale

University permits numbers on products for resale.

hard rule

Mascot Caricatures Permitted

Mascot caricatures permitted.

conditional rule

Cross Licensing with Other Marks

Cross licensing with other marks may be permitted with an additional agreement.

hard rule

No Athletics and Institutional Mark Combo at Retail

The use of Athletics marks in conjunction with Institution marks is not permitted on product sold at retail. Limited acceptations will be available internally.

hard rule

No Drug or Tobacco References with University Marks

No references to drugs or tobacco related products may be used in conjunction with University marks.

conditional rule

Athletics Department Font Request

To request the Athletics Department font, please contact the Office of Trademark Licensing at Fresno State.