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California State University Bakersfield Brand Guidelines

Location
Bakersfield, CA
Established
1970
Mascot
Roadrunners
Code
BAK_NCAA
League
NCAA
Licensing Agency
CLC
California State University Bakersfield

Official Brand Colors

Official University Color Palette

Logos & Marks

Roadrunner mascot, full color variant, cell 1
Primary LogoLast Updated : 5/21/2026
Roadrunner mascot, black/white variant, cell 2
Primary LogoLast Updated : 5/21/2026
Roadrunner mascot, blue/gold/white variant, cell 3
Primary LogoLast Updated : 5/21/2026
Roadrunner mascot, gold/white variant, cell 4
Primary LogoLast Updated : 5/21/2026
Roadrunner mascot, full color on gold variant, cell 5
Primary LogoLast Updated : 5/21/2026
Bakersfield wordmark with mascot, block variant, cell 6
Primary LogoLast Updated : 5/21/2026
Runners wordmark with mascot, block variant, cell 7
Primary LogoLast Updated : 5/21/2026
Roadrunners wordmark with mascot, block variant, cell 8
Primary LogoLast Updated : 5/21/2026
Bakersfield wordmark with mascot, block reverse on navy variant, cell 9
Primary LogoLast Updated : 5/21/2026
Bakersfield script wordmark with mascot, script variant, cell 10
Primary LogoLast Updated : 5/21/2026
Roadrunners script wordmark with mascot, script variant, cell 11
Primary LogoLast Updated : 5/21/2026
Runners script wordmark with mascot, script variant, cell 12
Primary LogoLast Updated : 5/21/2026
Bakersfield script wordmark with mascot, script reverse on navy variant, cell 13
Primary LogoLast Updated : 5/21/2026
mascot head with athletics wordmark, blue on white variant, cell 26
Primary LogoLast Updated : 5/21/2026
mascot head with athletics wordmark, white/yellow on blue variant, cell 27
Primary LogoLast Updated : 5/21/2026
mascot head with bakersfield athletics wordmark, blue on white variant, cell 28
Primary LogoLast Updated : 5/21/2026
mascot head with bakersfield athletics wordmark, white/yellow on blue variant, cell 29
Primary LogoLast Updated : 5/21/2026
mascot head with bakersfield wordmark, blue on white variant, cell 30
Primary LogoLast Updated : 5/21/2026
mascot head with bakersfield wordmark, white/yellow on blue variant, cell 31
Primary LogoLast Updated : 5/21/2026
mascot head with cal state bakersfield wordmark, blue on white variant, cell 32
Primary LogoLast Updated : 5/21/2026
mascot head with cal state bakersfield wordmark, white/yellow on blue variant, cell 33
Primary LogoLast Updated : 5/21/2026
mascot head with csub wordmark, blue on white variant, cell 34
Primary LogoLast Updated : 5/21/2026
mascot head with csub wordmark, white/yellow on blue variant, cell 35
Primary LogoLast Updated : 5/21/2026
mascot head with roadrunners wordmark, blue on white variant, cell 36
Primary LogoLast Updated : 5/21/2026
mascot head with roadrunners wordmark, white/yellow on blue variant, cell 37
Primary LogoLast Updated : 5/21/2026
mascot head with bakersfield roadrunners wordmark, blue on white variant, cell 38
Primary LogoLast Updated : 5/21/2026
mascot head with bakersfield roadrunners wordmark, white/yellow on blue variant, cell 39
Primary LogoLast Updated : 5/21/2026
mascot head with 'runners wordmark, blue on white variant, cell 40
Primary LogoLast Updated : 5/21/2026
mascot head with 'runners wordmark, white/yellow on blue variant, cell 41
Primary LogoLast Updated : 5/21/2026
CSUB logo, horizontal color variant, cell 72
Secondary LogoLast Updated : 5/21/2026
CSUB logo, horizontal color on blue variant, cell 73
Secondary LogoLast Updated : 5/21/2026
CSUB logo, horizontal blue variant, cell 74
Secondary LogoLast Updated : 5/21/2026
CSUB logo, horizontal black variant, cell 75
Secondary LogoLast Updated : 5/21/2026
CSUB logo, horizontal white on blue variant, cell 76
Secondary LogoLast Updated : 5/21/2026
CSUB logo, vertical color variant, cell 77
Secondary LogoLast Updated : 5/21/2026
CSUB logo, vertical color on blue variant, cell 78
Secondary LogoLast Updated : 5/21/2026
CSUB logo, vertical blue variant, cell 79
Secondary LogoLast Updated : 5/21/2026
CSUB logo, vertical black variant, cell 80
Secondary LogoLast Updated : 5/21/2026
CSUB logo, vertical white on blue variant, cell 81
Secondary LogoLast Updated : 5/21/2026
shield mark, color variant, cell 82
Secondary LogoLast Updated : 5/21/2026
shield mark, color on blue variant, cell 83
Secondary LogoLast Updated : 5/21/2026
shield mark, blue variant, cell 84
Secondary LogoLast Updated : 5/21/2026
shield mark, black variant, cell 85
Secondary LogoLast Updated : 5/21/2026
shield mark, white on blue variant, cell 86
Secondary LogoLast Updated : 5/21/2026
university seal, color variant, cell 87
Secondary LogoLast Updated : 5/21/2026
university seal, color on blue variant, cell 88
Secondary LogoLast Updated : 5/21/2026
university seal, black variant, cell 89
Secondary LogoLast Updated : 5/21/2026
university seal, white on blue variant, cell 90
Secondary LogoLast Updated : 5/21/2026
csub athletics block wordmark, blue variant, cell 42
WordmarkLast Updated : 5/21/2026
csub xxl block wordmark, blue variant, cell 43
WordmarkLast Updated : 5/21/2026
csub roadrunners block wordmark, blue variant, cell 44
WordmarkLast Updated : 5/21/2026
csub runners block wordmark, blue variant, cell 45
WordmarkLast Updated : 5/21/2026
bakersfield block wordmark, blue variant, cell 46
WordmarkLast Updated : 5/21/2026
bakersfield block wordmark, blue variant, cell 47
WordmarkLast Updated : 5/21/2026
roadrunners block wordmark, blue variant, cell 48
WordmarkLast Updated : 5/21/2026
roadrunners block wordmark, blue variant, cell 49
WordmarkLast Updated : 5/21/2026
'runners block wordmark, blue variant, cell 50
WordmarkLast Updated : 5/21/2026
'runners block wordmark, blue variant, cell 51
WordmarkLast Updated : 5/21/2026
cal state bakersfield block wordmark, blue variant, cell 52
WordmarkLast Updated : 5/21/2026
bakersfield roadrunners block wordmark, blue variant, cell 53
WordmarkLast Updated : 5/21/2026
bakersfield script wordmark, blue variant, cell 54
WordmarkLast Updated : 5/21/2026
bakersfield script wordmark, blue variant, cell 55
WordmarkLast Updated : 5/21/2026
roadrunners script wordmark, blue variant, cell 56
WordmarkLast Updated : 5/21/2026
roadrunners script wordmark, blue variant, cell 57
WordmarkLast Updated : 5/21/2026
'runners script wordmark, blue variant, cell 58
WordmarkLast Updated : 5/21/2026
'runners script wordmark, blue variant, cell 59
WordmarkLast Updated : 5/21/2026
B lettermark, blue/gold/white variant, cell 14
LettermarkLast Updated : 5/21/2026
B lettermark, black/white variant, cell 15
LettermarkLast Updated : 5/21/2026
B lettermark, blue/white variant, cell 16
LettermarkLast Updated : 5/21/2026
B lettermark, gold/white variant, cell 17
LettermarkLast Updated : 5/21/2026
B lettermark, black/white on gold variant, cell 18
LettermarkLast Updated : 5/21/2026
B lettermark, blue/white on gold variant, cell 19
LettermarkLast Updated : 5/21/2026
B lettermark, blue/gold/white on navy variant, cell 20
LettermarkLast Updated : 5/21/2026
B lettermark, white/blue on navy variant, cell 21
LettermarkLast Updated : 5/21/2026
B lettermark, gold/white on navy variant, cell 22
LettermarkLast Updated : 5/21/2026
B lettermark, white/black on black variant, cell 23
LettermarkLast Updated : 5/21/2026
B lettermark, blue/white on black variant, cell 24
LettermarkLast Updated : 5/21/2026
B lettermark, gold/white on black variant, cell 25
LettermarkLast Updated : 5/21/2026

Approved Verbiage

Rules & Guidelines

hard rule

University Seal Restrictions

No alterations or overlaying graphics to seal permitted.

hard rule

No Use of Current Players' Name, Image, or Likeness

No use of current players' name, image, or likeness is permitted on commercial products.

hard rule

No References to Alcohol, Drugs, or Tobacco

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.