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California Lutheran University Brand Guidelines

Location
N/A
Established
1959
Mascot
N/A
Code
CLU_NCAA
League
NCAA
Licensing Agency
CLC
California Lutheran University

Official Brand Colors

Official University Color Palette

Logos & Marks

California Lutheran University wordmark, purple/yellow variant, cell 1
Primary LogoLast Updated : 6/29/2026
California Lutheran University wordmark, white/yellow on purple variant, cell 2
Primary LogoLast Updated : 6/25/2026
California Lutheran University wordmark, purple variant, cell 3
Primary LogoLast Updated : 6/29/2026
California Lutheran University wordmark, yellow on purple variant, cell 4
Primary LogoLast Updated : 6/29/2026
California Lutheran University wordmark, black variant, cell 5
Primary LogoLast Updated : 6/29/2026
California Lutheran University wordmark, white on purple variant, cell 6
Primary LogoLast Updated : 6/29/2026
CL monogram with sword and crown, gold/purple/white variant, cell 22
Primary LogoLast Updated : 6/29/2026
CL monogram with sword and crown, gold/white on purple variant, cell 23
Primary LogoLast Updated : 6/29/2026
CL monogram with sword and crown, purple/white variant, cell 24
Primary LogoLast Updated : 6/29/2026
CL monogram with sword and crown, gold/purple on purple variant, cell 25
Primary LogoLast Updated : 6/29/2026
CL monogram with sword and crown, black/white variant, cell 26
Primary LogoLast Updated : 6/29/2026
CL monogram with sword and crown, white on purple variant, cell 27
Primary LogoLast Updated : 6/29/2026
California Lutheran University horizontal wordmark, purple/yellow variant, cell 7
Secondary LogoLast Updated : 6/29/2026
California Lutheran University horizontal wordmark, white/yellow on purple variant, cell 8
Secondary LogoLast Updated : 6/29/2026
California Lutheran University horizontal wordmark, purple variant, cell 9
Secondary LogoLast Updated : 6/29/2026
California Lutheran University horizontal wordmark, yellow on purple variant, cell 10
Secondary LogoLast Updated : 6/29/2026
California Lutheran University horizontal wordmark, black variant, cell 11
Secondary LogoLast Updated : 6/29/2026
California Lutheran University horizontal wordmark, white on purple variant, cell 12
Secondary LogoLast Updated : 6/29/2026
California Lutheran University stacked wordmark, purple/yellow variant, cell 13
Secondary LogoLast Updated : 6/29/2026
California Lutheran University stacked wordmark, white/yellow on purple variant, cell 14
Secondary LogoLast Updated : 6/29/2026
California Lutheran University stacked wordmark, purple variant, cell 15
Secondary LogoLast Updated : 6/29/2026
California Lutheran University stacked wordmark, yellow on purple variant, cell 16
Secondary LogoLast Updated : 6/29/2026
California Lutheran University stacked wordmark, black variant, cell 17
Secondary LogoLast Updated : 6/29/2026
California Lutheran University stacked wordmark, white on purple variant, cell 18
Secondary LogoLast Updated : 6/29/2026
California Lutheran University seal, full color variant, cell 19
Secondary LogoLast Updated : 6/29/2026
California Lutheran University seal, purple variant, cell 20
Secondary LogoLast Updated : 6/29/2026
California Lutheran University seal, black variant, cell 21
Secondary LogoLast Updated : 6/29/2026
CL monogram with crown in shield, gold/purple/white variant, cell 28
Secondary LogoLast Updated : 6/29/2026
CL monogram with crown in shield, gold/white on purple variant, cell 29
Secondary LogoLast Updated : 6/29/2026
CL monogram with crown in shield, purple/white variant, cell 30
Secondary LogoLast Updated : 6/29/2026
CL monogram with crown in shield, gold/purple on purple variant, cell 31
Secondary LogoLast Updated : 6/29/2026
CL monogram with crown in shield, black/white variant, cell 32
Secondary LogoLast Updated : 6/29/2026
CL monogram with crown in shield, white on purple variant, cell 33
Secondary LogoLast Updated : 6/29/2026
CL monogram in shield, gold/purple/white variant, cell 34
Secondary LogoLast Updated : 6/29/2026
CL monogram in shield, gold/white on purple variant, cell 35
Secondary LogoLast Updated : 6/29/2026
CL monogram in shield, purple/white variant, cell 36
Secondary LogoLast Updated : 6/29/2026
CL monogram in shield, gold/purple on purple variant, cell 37
Secondary LogoLast Updated : 6/29/2026
CL monogram in shield, black/white variant, cell 38
Secondary LogoLast Updated : 6/29/2026
CL monogram in shield, white on purple variant, cell 39
Secondary LogoLast Updated : 6/29/2026
crown icon, gold/purple/white variant, cell 40
Secondary LogoLast Updated : 6/29/2026
crown icon, gold/white on purple variant, cell 41
Secondary LogoLast Updated : 6/29/2026
crown icon, purple/white variant, cell 42
Secondary LogoLast Updated : 6/29/2026
crown icon, gold/purple on purple variant, cell 43
Secondary LogoLast Updated : 6/29/2026
crown icon, black/white variant, cell 44
Secondary LogoLast Updated : 6/29/2026
crown icon, white on purple variant, cell 45
Secondary LogoLast Updated : 6/29/2026
CL monogram with sword/crown horizontal lockup, gold/purple/white variant, cell 58
Secondary LogoLast Updated : 6/29/2026
CL monogram with sword/crown horizontal lockup, gold/white on purple variant, cell 59
Secondary LogoLast Updated : 6/29/2026
CL monogram with sword/crown horizontal lockup, white on purple variant, cell 60
Secondary LogoLast Updated : 6/29/2026
CL monogram with crown in shield horizontal lockup, gold/purple/white variant, cell 61
Secondary LogoLast Updated : 6/25/2026
CL monogram with crown in shield horizontal lockup, gold/white on purple variant, cell 62
Secondary LogoLast Updated : 6/29/2026
CL monogram with crown in shield horizontal lockup, white on purple variant, cell 63
Secondary LogoLast Updated : 6/29/2026
CL monogram in shield horizontal lockup, gold/purple/white variant, cell 64
Secondary LogoLast Updated : 6/29/2026
CL monogram in shield horizontal lockup, gold/white on purple variant, cell 65
Secondary LogoLast Updated : 6/29/2026
CL monogram in shield horizontal lockup, white on purple variant, cell 66
Secondary LogoLast Updated : 6/29/2026
CL monogram with crown in shield stacked lockup, gold/purple/white variant, cell 67
Secondary LogoLast Updated : 6/29/2026
CL monogram with crown in shield stacked lockup, gold/white on purple variant, cell 68
Secondary LogoLast Updated : 6/29/2026
CL monogram with crown in shield stacked lockup, white on purple variant, cell 69
Secondary LogoLast Updated : 6/29/2026
CL monogram in shield stacked lockup, gold/purple/white variant, cell 70
Secondary LogoLast Updated : 6/29/2026
CL monogram in shield stacked lockup, gold/white on purple variant, cell 71
Secondary LogoLast Updated : 6/29/2026
CL monogram in shield stacked lockup, white on purple variant, cell 72
Secondary LogoLast Updated : 6/29/2026
crown stacked lockup, gold/purple/white variant, cell 73
Secondary LogoLast Updated : 6/29/2026
crown stacked lockup, gold/white on purple variant, cell 74
Secondary LogoLast Updated : 6/29/2026
crown stacked lockup, white on purple variant, cell 75
Secondary LogoLast Updated : 6/29/2026
CL monogram with sword/crown side-by-side lockup, gold/purple/white variant, cell 76
Secondary LogoLast Updated : 6/29/2026
CL monogram with sword/crown side-by-side lockup, gold/white on purple variant, cell 77
Secondary LogoLast Updated : 6/29/2026
CL monogram with sword/crown side-by-side lockup, white on purple variant, cell 78
Secondary LogoLast Updated : 6/29/2026
CL monogram with crown in shield side-by-side lockup, gold/purple/white variant, cell 79
Secondary LogoLast Updated : 6/29/2026
CL monogram with crown in shield side-by-side lockup, gold/white on purple variant, cell 80
Secondary LogoLast Updated : 6/29/2026
CL monogram with crown in shield side-by-side lockup, white on purple variant, cell 81
Secondary LogoLast Updated : 6/29/2026
CL monogram in shield side-by-side lockup, gold/purple/white variant, cell 82
Secondary LogoLast Updated : 6/29/2026
CL monogram in shield side-by-side lockup, gold/white on purple variant, cell 83
Secondary LogoLast Updated : 6/29/2026
CL monogram in shield side-by-side lockup, white on purple variant, cell 84
Secondary LogoLast Updated : 6/29/2026
CL monogram with crown in shield vertical lockup, gold/purple/white variant, cell 85
Secondary LogoLast Updated : 6/29/2026
CL monogram with crown in shield vertical lockup, gold/white on purple variant, cell 86
Secondary LogoLast Updated : 6/29/2026
CL monogram with crown in shield vertical lockup, white on purple variant, cell 87
Secondary LogoLast Updated : 6/29/2026
CL monogram in shield vertical lockup, gold/purple/white variant, cell 88
Secondary LogoLast Updated : 6/29/2026
CL monogram in shield vertical lockup, gold/white on purple variant, cell 89
Secondary LogoLast Updated : 6/29/2026
CL monogram in shield vertical lockup, white on purple variant, cell 90
Secondary LogoLast Updated : 6/29/2026
crown vertical lockup, gold/purple/white variant, cell 91
Secondary LogoLast Updated : 6/29/2026
crown vertical lockup, gold/white on purple variant, cell 92
Secondary LogoLast Updated : 6/29/2026
crown vertical lockup, white on purple variant, cell 93
Secondary LogoLast Updated : 6/29/2026
Kingsmen spirit mark, color, horizontal variant, cell 94
Secondary LogoLast Updated : 6/29/2026
Kingsmen spirit mark, color on dark, horizontal variant, cell 95
Secondary LogoLast Updated : 6/29/2026
Kingsmen spirit mark, white on dark, horizontal variant, cell 96
Secondary LogoLast Updated : 6/29/2026
Kingsmen spirit mark, color, horizontal variant, cell 97
Secondary LogoLast Updated : 6/29/2026
Kingsmen spirit mark, color on dark, horizontal variant, cell 98
Secondary LogoLast Updated : 6/29/2026
Kingsmen spirit mark, white on dark, horizontal variant, cell 99
Secondary LogoLast Updated : 6/29/2026
Kingsmen spirit mark, color, horizontal variant, cell 100
Secondary LogoLast Updated : 6/29/2026
Kingsmen spirit mark, color on dark, horizontal variant, cell 101
Secondary LogoLast Updated : 6/29/2026
Kingsmen spirit mark, white on dark, horizontal variant, cell 102
Secondary LogoLast Updated : 6/29/2026
Kingsmen spirit mark, color, stacked variant, cell 103
Secondary LogoLast Updated : 6/29/2026
Kingsmen spirit mark, color on dark, stacked variant, cell 104
Secondary LogoLast Updated : 6/29/2026
Kingsmen spirit mark, white on dark, stacked variant, cell 105
Secondary LogoLast Updated : 6/29/2026
Kingsmen spirit mark, color, stacked variant, cell 106
Secondary LogoLast Updated : 6/29/2026
Kingsmen spirit mark, color on dark, stacked variant, cell 107
Secondary LogoLast Updated : 6/29/2026
Kingsmen spirit mark, white on dark, stacked variant, cell 108
Secondary LogoLast Updated : 6/29/2026
Kingsmen spirit mark, color, stacked variant, cell 109
Secondary LogoLast Updated : 6/29/2026
Kingsmen spirit mark, color on dark, stacked variant, cell 110
Secondary LogoLast Updated : 6/29/2026
Kingsmen spirit mark, white on dark, stacked variant, cell 111
Secondary LogoLast Updated : 6/29/2026
Regals spirit mark, color, horizontal variant, cell 112
Secondary LogoLast Updated : 6/29/2026
Regals spirit mark, color on dark, horizontal variant, cell 113
Secondary LogoLast Updated : 6/29/2026
Regals spirit mark, white on dark, horizontal variant, cell 114
Secondary LogoLast Updated : 6/29/2026
Regals spirit mark, color, horizontal variant, cell 115
Secondary LogoLast Updated : 6/29/2026
Regals spirit mark, color on dark, horizontal variant, cell 116
Secondary LogoLast Updated : 6/29/2026
Regals spirit mark, white on dark, horizontal variant, cell 117
Secondary LogoLast Updated : 6/29/2026
Regals spirit mark, color, horizontal variant, cell 118
Secondary LogoLast Updated : 6/29/2026
Regals spirit mark, color on dark, horizontal variant, cell 119
Secondary LogoLast Updated : 6/29/2026
Regals spirit mark, white on dark, horizontal variant, cell 120
Secondary LogoLast Updated : 6/29/2026
Regals spirit mark, color, stacked variant, cell 121
Secondary LogoLast Updated : 6/29/2026
Regals spirit mark, color on dark, stacked variant, cell 122
Secondary LogoLast Updated : 6/29/2026
Regals spirit mark, white on dark, stacked variant, cell 123
Secondary LogoLast Updated : 6/29/2026
Regals spirit mark, color, stacked variant, cell 124
Secondary LogoLast Updated : 6/29/2026
Regals spirit mark, color on dark, stacked variant, cell 125
Secondary LogoLast Updated : 6/29/2026
Regals spirit mark, white on dark, stacked variant, cell 126
Secondary LogoLast Updated : 6/29/2026
Regals spirit mark, color, stacked variant, cell 127
Secondary LogoLast Updated : 6/29/2026
Regals spirit mark, color on dark, stacked variant, cell 128
Secondary LogoLast Updated : 6/29/2026
Regals spirit mark, white on dark, stacked variant, cell 129
Secondary LogoLast Updated : 6/29/2026
CAL LUTHERAN wordmark, purple/gold variant, cell 46
WordmarkLast Updated : 6/29/2026
CAL LUTHERAN wordmark, gold/white on purple variant, cell 47
WordmarkLast Updated : 6/29/2026
CAL LUTHERAN wordmark, black variant, cell 48
WordmarkLast Updated : 6/29/2026
CAL LUTHERAN stacked wordmark, purple/gold variant, cell 49
WordmarkLast Updated : 6/29/2026
CAL LUTHERAN stacked wordmark, gold/white on purple variant, cell 50
WordmarkLast Updated : 6/29/2026
CAL LUTHERAN stacked wordmark, black variant, cell 51
WordmarkLast Updated : 6/29/2026
KINGSMEN wordmark, purple/gold variant, cell 52
WordmarkLast Updated : 6/29/2026
KINGSMEN wordmark, gold/white on purple variant, cell 53
WordmarkLast Updated : 6/29/2026
KINGSMEN wordmark, black variant, cell 54
WordmarkLast Updated : 6/29/2026
REGALS wordmark, purple/gold variant, cell 55
WordmarkLast Updated : 6/29/2026
REGALS wordmark, gold/white on purple variant, cell 56
WordmarkLast Updated : 6/29/2026
REGALS wordmark, black variant, cell 57
WordmarkLast Updated : 6/29/2026
Cal Lutheran Athletics lockup, CL icon, color, stacked variant, cell 130
Sport LogoLast Updated : 6/29/2026
Cal Lutheran Athletics lockup, CL icon, color on dark, stacked variant, cell 131
Sport LogoLast Updated : 6/29/2026
Cal Lutheran Athletics lockup, CL icon, white on dark, stacked variant, cell 132
Sport LogoLast Updated : 6/29/2026
Cal Lutheran Athletics lockup, CL icon, color on dark, stacked variant, cell 133
Sport LogoLast Updated : 6/29/2026
Cal Lutheran Athletics lockup, CL icon, white, stacked variant, cell 134
Sport LogoLast Updated : 6/29/2026
Cal Lutheran Athletics lockup, CL icon, white on dark, stacked variant, cell 135
Sport LogoLast Updated : 6/29/2026
Cal Lutheran Athletics lockup, crown icon, color, stacked variant, cell 136
Sport LogoLast Updated : 6/29/2026
Cal Lutheran Athletics lockup, crown icon, color on dark, stacked variant, cell 137
Sport LogoLast Updated : 6/29/2026
Cal Lutheran Athletics lockup, crown icon, white on dark, stacked variant, cell 138
Sport LogoLast Updated : 6/29/2026
Cal Lutheran Athletics lockup, crown icon, color on dark, stacked variant, cell 139
Sport LogoLast Updated : 6/29/2026
Cal Lutheran Athletics lockup, crown icon, white, stacked variant, cell 140
Sport LogoLast Updated : 6/29/2026
Cal Lutheran Athletics lockup, crown icon, white on dark, stacked variant, cell 141
Sport LogoLast Updated : 6/29/2026
Cal Lutheran Athletics lockup, wordmark, color variant, cell 142
Sport LogoLast Updated : 6/29/2026
Cal Lutheran Athletics lockup, wordmark, color on dark variant, cell 143
Sport LogoLast Updated : 6/29/2026
Cal Lutheran Athletics lockup, wordmark, white variant, cell 144
Sport LogoLast Updated : 6/29/2026
Cal Lutheran Athletics lockup, wordmark, white on dark variant, cell 145
Sport LogoLast Updated : 6/29/2026
Cal Lutheran Football lockup, CL icon, color, stacked variant, cell 146
Sport LogoLast Updated : 6/29/2026
Cal Lutheran Football lockup, CL icon, color on dark, stacked variant, cell 147
Sport LogoLast Updated : 6/29/2026
Cal Lutheran Football lockup, CL icon, white on dark, stacked variant, cell 148
Sport LogoLast Updated : 6/29/2026
Cal Lutheran Football lockup, CL icon, color on dark, stacked variant, cell 149
Sport LogoLast Updated : 6/29/2026
Cal Lutheran Football lockup, CL icon, white, stacked variant, cell 150
Sport LogoLast Updated : 6/29/2026
Cal Lutheran Football lockup, CL icon, white on dark, stacked variant, cell 151
Sport LogoLast Updated : 6/29/2026
Cal Lutheran Football lockup, crown icon, color, stacked variant, cell 152
Sport LogoLast Updated : 6/29/2026
Cal Lutheran Football lockup, crown icon, color on dark, stacked variant, cell 153
Sport LogoLast Updated : 6/29/2026
Cal Lutheran Football lockup, crown icon, white on dark, stacked variant, cell 154
Sport LogoLast Updated : 6/29/2026
Cal Lutheran Football lockup, crown icon, color on dark, stacked variant, cell 155
Sport LogoLast Updated : 6/29/2026
Cal Lutheran Football lockup, crown icon, white, stacked variant, cell 156
Sport LogoLast Updated : 6/29/2026
Cal Lutheran Football lockup, crown icon, white on dark, stacked variant, cell 157
Sport LogoLast Updated : 6/29/2026
Cal Lutheran Football lockup, wordmark, color variant, cell 158
Sport LogoLast Updated : 6/29/2026
Cal Lutheran Football lockup, wordmark, color on dark variant, cell 159
Sport LogoLast Updated : 6/29/2026
Cal Lutheran Football lockup, wordmark, white variant, cell 160
Sport LogoLast Updated : 6/29/2026
Cal Lutheran Football lockup, wordmark, white on dark variant, cell 161
Sport LogoLast Updated : 6/29/2026

Approved Verbiage

No approved verbiage specified.

Rules & Guidelines

conditional rule

School Seal Usage Restrictions

School seal permitted on products for resale (reviewed on a case-by-case basis). No alterations or overlaying graphics to seal permitted.

hard rule

Spirit Mark Usage Requirement

A Spirit Mark must be accompanied by Spirit Wordmark; use of Combined Spirit Marks is preferred.

hard rule

Numbers Permitted on Products for Resale

University permits numbers on products for resale.

hard rule

Prohibition on Use of Current Players' Name, Image, or Likeness

No use of current players' name, image, or likeness is permitted on commercial products in violation of NCAA rules and regulations.

hard rule

Prohibition on Alcohol, Drugs, or Tobacco References

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.

hard rule

Mascot Caricatures Permitted

Mascot caricatures permitted.