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Brand Guidelines

California, Davis, University of (CAD)

Location
Davis, CA
Established
1908
Mascot
Gunrock
Code
CAD_NCAA
League
NCAA
Licensing Agency
CLC
California, Davis, University of (CAD)

Official Color Palette

Primary University Colors

Secondary University Colors

Guideline Assets

UC Davis wordmark, blue/gold on white variant, cell 1
Primary Logo
UC Davis wordmark, white/gold on blue variant, cell 2
Primary Logo
UC Davis wordmark, blue/white on gold variant, cell 3
Primary Logo
UC Davis wordmark, gold/white on blue variant, cell 4
Primary Logo
UC Davis wordmark, black/gray on white variant, cell 5
Primary Logo
UC Davis wordmark, white/gray on black variant, cell 6
Primary Logo
CA lettermark, blue/gold on gray variant, cell 35
Primary Logo
CA lettermark, blue/gold on white variant, cell 36
Primary Logo
CA lettermark, gold/blue on navy variant, cell 37
Primary Logo
CA lettermark, blue/gold on gold variant, cell 38
Primary Logo
CA lettermark, white/gold on gray variant, cell 39
Primary Logo
CA lettermark, gold/white on white variant, cell 40
Primary Logo
CA lettermark, white/gold on navy variant, cell 41
Primary Logo
CA lettermark, white/gold on gold variant, cell 42
Primary Logo
UC Davis secondary wordmark, blue/gold on white variant, cell 7
Secondary Logo
UC Davis secondary wordmark, gold/white on blue variant, cell 8
Secondary Logo
UC Davis secondary wordmark, blue/white on gold variant, cell 9
Secondary Logo
UC Davis secondary wordmark, white/gold on blue variant, cell 10
Secondary Logo
UC Davis secondary wordmark, blue/gold on white variant, cell 11
Secondary Logo
UC Davis secondary wordmark, gold/gold on white variant, cell 12
Secondary Logo
UC Davis Health wordmark, blue/gold on white variant, cell 13
Secondary Logo
UC Davis Health wordmark, white/gold on black variant, cell 14
Secondary Logo
UC Davis Health wordmark, blue/gold on white variant, cell 15
Secondary Logo
UCD lockup, gold/blue on white variant, cell 18
Secondary Logo
UCD lockup, gold/white on blue variant, cell 19
Secondary Logo
UCD lockup, blue/gold on white variant, cell 22
Secondary Logo
UCD lockup, blue/white on gold variant, cell 23
Secondary Logo
UCD lockup, gold/white on blue, stacked variant, cell 24
Secondary Logo
UCD lockup, gold/white on blue, stacked variant, cell 25
Secondary Logo
UCD lockup, gold/blue on white, stacked variant, cell 26
Secondary Logo
Aggies map mark, blue/gold on white variant, cell 33
Secondary Logo
Aggies map mark, white/gold on blue variant, cell 34
Secondary Logo
UC DAVIS ATHLETICS wordmark, blue/gold on white variant, cell 43
Secondary Logo
UC DAVIS ATHLETICS wordmark, blue on white variant, cell 44
Secondary Logo
UC DAVIS ATHLETICS wordmark, gold outline on gold variant, cell 45
Secondary Logo
UC DAVIS ATHLETICS wordmark, white outline on gold variant, cell 46
Secondary Logo
UC DAVIS ATHLETICS wordmark, white/gold on navy variant, cell 47
Secondary Logo
UC DAVIS ATHLETICS wordmark, gold/white on navy variant, cell 48
Secondary Logo
UC DAVIS ATHLETICS wordmark, blue outline on gray variant, cell 49
Secondary Logo
UC DAVIS ATHLETICS wordmark, white outline on gray variant, cell 50
Secondary Logo
mascot, forward facing on navy variant, cell 55
Secondary Logo
mascot, pointing up on navy variant, cell 56
Secondary Logo
mascot, pointing right on navy variant, cell 57
Secondary Logo
Aggies script, gold/blue variant, cell 27
Wordmark
Aggies script, blue/gold variant, cell 28
Wordmark
Aggies script, white/blue outline variant, cell 29
Wordmark
GoAgs! script, gold/blue variant, cell 30
Wordmark
GoAgs! script, blue/gold variant, cell 31
Wordmark
GoAgs! script, white/blue outline variant, cell 32
Wordmark
Davis script wordmark, blue variant, cell 53
Wordmark
Davis script wordmark, gold on navy variant, cell 54
Wordmark
UCD lettermark, gold on white variant, cell 16
Lettermark
UCD lettermark, gold on blue variant, cell 17
Lettermark
UCD lettermark, blue on white variant, cell 20
Lettermark
UCD lettermark, blue on gold variant, cell 21
Lettermark
CA FOOTBALL lockup, blue/gold variant, cell 51
Sport Logo
UC DAVIS FOOTBALL lockup, blue variant, cell 52
Sport Logo

Approved Verbiage

No approved verbiage specified.

Rules & Guidelines

hard rule

Sport-Specific Lockup Mark Font and Usage

Font: Proxima Nova Extrabold; 8pt.; Optical Kerning; Tracking at 662. Do not alter size or placement relationships. Use only the following official sport names: Baseball, Basketball, Beach Volleyball, Cross Country, Equestrian, Field Hockey, Football, Golf, Gymnastics, Lacrosse, Soccer, Softball, Swimming & Diving, Tennis, Track & Field, Volleyball, Water Polo.

hard rule

No Use of Current Players' Name, Image, or Likeness

No use of current players' name, image, or likeness is permitted on commercial products in violation of NCAA rules and regulations.

hard rule

No References to Alcohol, Drugs, or Tobacco

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.

California, Davis, University Of (CAD) Brand Guidelines & Licensing