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Brand Guidelines

Brigham Young University

Location
Provo, UT
Established
1875
Mascot
Cougars
Code
BYU_NCAA
League
NCAA
Licensing Agency
CLC
Brigham Young University

Official Color Palette

Official University Colors

Guideline Assets

Y logo, navy variant, cell 1
Primary Logo
Y logo, white on navy variant, cell 2
Primary Logo
Y logo, white on grey variant, cell 3
Primary Logo
BYU wordmark, navy variant, cell 4
Secondary Logo
mascot head with BYU hat, white on navy variant, cell 5
Secondary Logo
full-body mascot, navy/white/tan variant, cell 9
Secondary Logo
full-body mascot, navy/white/tan variant, cell 10
Secondary Logo
youth mascot with BYU, navy/white/tan variant, cell 11
Secondary Logo
youth mascot with B Y U, navy/white/tan variant, cell 12
Secondary Logo
youth mascot with BYU, white on navy variant, cell 13
Secondary Logo
youth mascot with B Y U, white on navy variant, cell 14
Secondary Logo
football helmet, navy shell, white Y variant, cell 15
Secondary Logo
football helmet, white shell, navy Y variant, cell 16
Secondary Logo
football helmet, royal blue shell, white Y variant, cell 17
Secondary Logo
football helmet, white shell, royal blue Y variant, cell 18
Secondary Logo
BYU hand mark, navy outline variant, cell 23
Secondary Logo
BYU seal, navy on white variant, cell 29
Secondary Logo
BYU seal, white on navy variant, cell 30
Secondary Logo
BYU seal, navy outline variant, cell 31
Secondary Logo
BYU seal, white outline on navy variant, cell 32
Secondary Logo
BRIGHAM YOUNG wordmark, navy variant, cell 6
Wordmark
BRIGHAM YOUNG UNIVERSITY wordmark, navy variant, cell 7
Wordmark
COUGARS wordmark, navy variant, cell 8
Wordmark
BYU wordmark, navy variant, cell 24
Wordmark
BYU wordmark, navy with university name variant, cell 25
Wordmark
Brigham Young University wordmark, navy stacked variant, cell 27
Wordmark
Brigham Young University wordmark, navy horizontal variant, cell 28
Wordmark
Y lettermark, navy variant, cell 26
Lettermark
BYU basketball logo, navy on white variant, cell 19
Sport Logo
BYU basketball logo, white on navy variant, cell 20
Sport Logo
BYU soccer logo, navy on white variant, cell 21
Sport Logo
BYU soccer logo, white on navy variant, cell 22
Sport Logo

Approved Verbiage

Rules & Guidelines

hard rule

Athletic Mark Color Usage

All athletic marks allowed in navy, royal, white, or black.

hard rule

Institutional Mark Color Usage

All Institutional Marks allowed in navy, white or black. The Block Y Mark may also be reproduced in BYU Royal - Pantone 293 C.

hard rule

No Alterations to University Seal

No alterations or overlaying graphics to seal permitted.

hard rule

Prohibited References

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.

Brigham Young University Brand Guidelines & Licensing