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Butler University Brand Guidelines

Location
N/A
Established
N/A
Mascot
N/A
Code
BUTL_NCAA_AFF
League
NCAA
Licensing Agency
Affinity

Official Brand Colors

Official Color Palette

Logos & Marks

bulldog head, full color variant, cell 1
Primary Logo
bulldog head, 2-color variant, cell 2
Primary Logo
bulldog head, 1-color navy variant, cell 3
Primary Logo
bulldog head, 1-color black variant, cell 4
Primary Logo
bulldog head, 1-color white on navy variant, cell 5
Primary Logo
Butler University logo, full color variant, cell 11
Primary Logo
Butler University logo, reverse full color variant, cell 12
Primary Logo
Butler University logo, one color navy variant, cell 13
Primary Logo
Butler University logo, reverse one color white variant, cell 14
Primary Logo
Butler University logo, one color black variant, cell 15
Primary Logo
Butler University logo, reverse one color white on black variant, cell 16
Primary Logo
Butler University logo, one color black outline variant, cell 17
Primary Logo
Butler University logo, reverse one color white outline on black variant, cell 18
Primary Logo
Butler University logo, reverse one color white outline on navy variant, cell 19
Primary Logo
Butler University logo horizontal, full color variant, cell 20
Primary Logo
Butler University logo horizontal, reverse full color variant, cell 21
Primary Logo
Butler University logo horizontal, one color navy variant, cell 22
Primary Logo
Butler University logo horizontal, reverse one color white variant, cell 23
Primary Logo
Butler logo, full color variant, cell 24
Primary Logo
Butler logo, reverse full color variant, cell 25
Primary Logo
Butler logo, one color navy variant, cell 26
Primary Logo
Butler logo, reverse one color white variant, cell 27
Primary Logo
Butler logo, one color black variant, cell 28
Primary Logo
Butler logo, reverse one color white on black variant, cell 29
Primary Logo
Butler logo, one color black outline variant, cell 30
Primary Logo
Butler logo, reverse one color white outline on black variant, cell 31
Primary Logo
Butler logo, reverse one color white outline on navy variant, cell 32
Primary Logo
Butler logo horizontal, full color variant, cell 33
Primary Logo
Butler logo horizontal, reverse full color variant, cell 34
Primary Logo
Butler logo horizontal, one color navy variant, cell 35
Primary Logo
Butler logo horizontal, reverse one color white variant, cell 36
Primary Logo
Butler logo horizontal, one color black variant, cell 37
Primary Logo
Butler logo horizontal, reverse one color white on black variant, cell 38
Primary Logo
Butler logo horizontal, one color black outline variant, cell 39
Primary Logo
Butler logo horizontal, reverse one color white outline on black variant, cell 40
Primary Logo
Butler logo horizontal, reverse one color white outline on navy variant, cell 41
Primary Logo
Butler Bulldog head, full color variant
Primary Logo
bulldog head, full color variant
Primary Logo
bulldog head, full color on navy variant
Primary Logo
bulldog head, full color on grey variant
Primary Logo
bulldog head, full color on light blue variant
Primary Logo
bulldog head, one color navy variant
Primary Logo
bulldog head, one color white on navy variant
Primary Logo
bulldog head, one color white on grey variant
Primary Logo
bulldog head, one color white on light blue variant
Primary Logo
BUnited lockup, horizontal with tag, color variant
Primary Logo
BUnited lockup, horizontal with tag, reverse variant
Primary Logo
BUnited lockup, horizontal without tag, color variant
Primary Logo
BUnited lockup, horizontal without tag, reverse variant
Primary Logo
Hinkle Fieldhouse, 1-color navy variant, cell 6
Secondary Logo
Hinkle Fieldhouse arch, 1-color navy variant, cell 7
Secondary Logo
university seal, 1-color navy variant, cell 8
Secondary Logo
university seal, 1-color white on navy variant, cell 9
Secondary Logo
university seal, 1-color black variant, cell 10
Secondary Logo
BUTLER COLLEGE of COMMUNICATION logo, navy/white variant, cell 55
Secondary Logo
BUTLER COLLEGE of COMMUNICATION logo, white/navy variant, cell 56
Secondary Logo
BUTLER COLLEGE of COMMUNICATION logo, black/white variant, cell 57
Secondary Logo
BUTLER COLLEGE of COMMUNICATION logo, white/black variant, cell 58
Secondary Logo
BUTLER COLLEGE of COMMUNICATION wordmark, navy variant, cell 59
Secondary Logo
BUTLER COLLEGE of COMMUNICATION wordmark, black variant, cell 60
Secondary Logo
BUTLER COLLEGE of COMMUNICATION wordmark, white variant, cell 61
Secondary Logo
BUTLER COLLEGE of COMMUNICATION wordmark, navy variant, cell 62
Secondary Logo
BUTLER COLLEGE of COMMUNICATION wordmark, black variant, cell 63
Secondary Logo
BUTLER COLLEGE of COMMUNICATION wordmark, white variant, cell 64
Secondary Logo
BUTLER COLLEGE of COMMUNICATION logo, navy/white variant, cell 55
Secondary Logo
BUTLER COLLEGE of COMMUNICATION logo, white/navy variant, cell 56
Secondary Logo
BUTLER COLLEGE of COMMUNICATION logo, black/white variant, cell 57
Secondary Logo
BUTLER COLLEGE of COMMUNICATION logo, white/black variant, cell 58
Secondary Logo
BUTLER COLLEGE of COMMUNICATION wordmark, navy variant, cell 59
Secondary Logo
BUTLER COLLEGE of COMMUNICATION wordmark, black variant, cell 60
Secondary Logo
BUTLER COLLEGE of COMMUNICATION wordmark, white variant, cell 61
Secondary Logo
BUTLER COLLEGE of COMMUNICATION wordmark, navy variant, cell 62
Secondary Logo
BUTLER COLLEGE of COMMUNICATION wordmark, black variant, cell 63
Secondary Logo
BUTLER COLLEGE of COMMUNICATION wordmark, white variant, cell 64
Secondary Logo
Butler Bulldog head over BUTLER COLLEGE of EDUCATION, blue/white variant, cell 65
Secondary Logo
Butler Bulldog head over BUTLER COLLEGE of EDUCATION, white/blue variant, cell 66
Secondary Logo
Butler Bulldog head over BUTLER COLLEGE of EDUCATION, black/white variant, cell 67
Secondary Logo
Butler Bulldog head over BUTLER COLLEGE of EDUCATION, white/black variant, cell 68
Secondary Logo
Butler Bulldog head over BUTLER COLLEGE of LIBERAL ARTS and SCIENCES, blue/white variant, cell 75
Secondary Logo
Butler Bulldog head over BUTLER COLLEGE of LIBERAL ARTS and SCIENCES, white/blue variant, cell 76
Secondary Logo
Butler Bulldog head over BUTLER COLLEGE of LIBERAL ARTS and SCIENCES, black/white variant, cell 77
Secondary Logo
Butler Bulldog head over BUTLER COLLEGE of LIBERAL ARTS and SCIENCES, white/black variant, cell 78
Secondary Logo
Butler Bulldog head over BUTLER COLLEGE of PHARMACY and HEALTH SCIENCES, blue/white variant, cell 85
Secondary Logo
Butler Bulldog head over BUTLER COLLEGE of PHARMACY and HEALTH SCIENCES, white/blue variant, cell 86
Secondary Logo
Butler Bulldog head over BUTLER COLLEGE of PHARMACY and HEALTH SCIENCES, black/white variant, cell 87
Secondary Logo
Butler Bulldog head over BUTLER COLLEGE of PHARMACY and HEALTH SCIENCES, white/black variant, cell 88
Secondary Logo
Butler Bulldog head over BUTLER JORDAN COLLEGE of the ARTS, navy/white variant, cell 95
Secondary Logo
Butler Bulldog head over BUTLER JORDAN COLLEGE of the ARTS, white/navy variant, cell 96
Secondary Logo
Butler Bulldog head over BUTLER JORDAN COLLEGE of the ARTS, black/white variant, cell 97
Secondary Logo
Butler Bulldog head over BUTLER JORDAN COLLEGE of the ARTS, white/black variant, cell 98
Secondary Logo
BUTLER JORDAN COLLEGE of the ARTS, navy/white variant, cell 99
Secondary Logo
BUTLER JORDAN COLLEGE of the ARTS, black/white variant, cell 100
Secondary Logo
BUTLER JORDAN COLLEGE of the ARTS, white/navy variant, cell 101
Secondary Logo
BUTLER JORDAN COLLEGE of the ARTS horizontal, navy/white variant, cell 102
Secondary Logo
BUTLER JORDAN COLLEGE of the ARTS horizontal, black/white variant, cell 103
Secondary Logo
BUTLER JORDAN COLLEGE of the ARTS horizontal, white/navy variant, cell 104
Secondary Logo
Butler Bulldog head over BUTLER LACY SCHOOL of BUSINESS, navy/white variant, cell 105
Secondary Logo
Butler Bulldog head over BUTLER LACY SCHOOL of BUSINESS, white/navy variant, cell 106
Secondary Logo
Butler Bulldog head over BUTLER LACY SCHOOL of BUSINESS, navy/white variant, cell 107
Secondary Logo
Butler Bulldog head over BUTLER LACY SCHOOL of BUSINESS, black/white variant, cell 108
Secondary Logo
Butler Bulldog head over BUTLER LACY SCHOOL of BUSINESS, white/navy variant, cell 109
Secondary Logo
BUTLER LACY SCHOOL of BUSINESS, navy/white variant, cell 110
Secondary Logo
BUTLER LACY SCHOOL of BUSINESS, black/white variant, cell 111
Secondary Logo
BUTLER LACY SCHOOL of BUSINESS, white/navy variant, cell 112
Secondary Logo
BUTLER LACY SCHOOL of BUSINESS horizontal, navy/white variant, cell 113
Secondary Logo
BUTLER LACY SCHOOL of BUSINESS horizontal, black/white variant, cell 114
Secondary Logo
BUTLER LACY SCHOOL of BUSINESS horizontal, white/navy variant, cell 115
Secondary Logo
Butler Blue Live Mark, full color variant, cell 119
Secondary Logo
Bulldog head and BUTLER wordmark lockup, navy variant
Secondary Logo
Bulldog head and BUTLER wordmark lockup, white on navy variant
Secondary Logo
Bulldog head and BUTLER wordmark lockup, navy variant
Secondary Logo
Bulldog head and BUTLER wordmark lockup, white on navy variant
Secondary Logo
bulldog head and wordmark lockup, navy and white variant
Secondary Logo
bulldog head and wordmark lockup, white on navy background variant
Secondary Logo
bulldog head and wordmark lockup, white on grey background variant
Secondary Logo
bulldog head and wordmark lockup, navy and white on light blue background variant
Secondary Logo
bulldog head and wordmark lockup, navy and white variant
Secondary Logo
bulldog head and wordmark lockup, white on navy background variant
Secondary Logo
bulldog head and wordmark lockup, white on grey background variant
Secondary Logo
bulldog head and wordmark lockup, white on light blue background variant
Secondary Logo
Hink Mascot, full body, color variant
Secondary Logo
Hink Mascot, half body, color variant
Secondary Logo
Throwback Bulldog Head, circle lockup, navy/white variant
Secondary Logo
Throwback Bulldog Head, standalone, navy/white variant
Secondary Logo
Hinkle Fieldhouse silhouette, navy blue variant
Secondary Logo
Indiana's Basketball Cathedral shield, navy blue and light blue variant
Secondary Logo
Hinkle Fieldhouse arch silhouette, navy blue variant
Secondary Logo
Dawg Pound shield, navy blue and white variant
Secondary Logo
BUnited logo, vertical without tag, color variant
Secondary Logo
BUnited logo, vertical without tag, reverse variant
Secondary Logo
BUnited logo, vertical with tag, color variant
Secondary Logo
BUnited logo, vertical with tag, reverse variant
Secondary Logo
Butler University wordmark, one color navy variant, cell 42
Wordmark
Butler University wordmark, one color navy variant, cell 43
Wordmark
Butler University wordmark, one color black variant, cell 44
Wordmark
Butler University wordmark, one color black variant, cell 45
Wordmark
Butler University wordmark, reverse one color white on navy variant, cell 46
Wordmark
BUTLER UNIVERSITY wordmark, navy/grey variant, cell 47
Wordmark
BUTLER UNIVERSITY wordmark, navy/grey variant, cell 48
Wordmark
BUTLER UNIVERSITY wordmark, black/grey variant, cell 49
Wordmark
BUTLER UNIVERSITY wordmark, black/grey variant, cell 50
Wordmark
BUTLER UNIVERSITY wordmark, white/grey variant, cell 51
Wordmark
BUTLER wordmark, navy variant, cell 52
Wordmark
BUTLER wordmark, black variant, cell 53
Wordmark
BUTLER wordmark, white variant, cell 54
Wordmark
BUTLER COLLEGE of EDUCATION, blue/white variant, cell 69
Wordmark
BUTLER COLLEGE of EDUCATION, black/white variant, cell 70
Wordmark
BUTLER COLLEGE of EDUCATION, white/blue variant, cell 71
Wordmark
BUTLER COLLEGE of EDUCATION horizontal, blue/white variant, cell 72
Wordmark
BUTLER COLLEGE of EDUCATION horizontal, black/white variant, cell 73
Wordmark
BUTLER COLLEGE of EDUCATION horizontal, white/blue variant, cell 74
Wordmark
BUTLER COLLEGE of LIBERAL ARTS and SCIENCES, blue/white variant, cell 79
Wordmark
BUTLER COLLEGE of LIBERAL ARTS and SCIENCES, black/white variant, cell 80
Wordmark
BUTLER COLLEGE of LIBERAL ARTS and SCIENCES, white/blue variant, cell 81
Wordmark
BUTLER COLLEGE of LIBERAL ARTS and SCIENCES horizontal, blue/white variant, cell 82
Wordmark
BUTLER COLLEGE of LIBERAL ARTS and SCIENCES horizontal, black/white variant, cell 83
Wordmark
BUTLER COLLEGE of LIBERAL ARTS and SCIENCES horizontal, white/blue variant, cell 84
Wordmark
BUTLER COLLEGE of PHARMACY and HEALTH SCIENCES, blue/white variant, cell 89
Wordmark
BUTLER COLLEGE of PHARMACY and HEALTH SCIENCES, black/white variant, cell 90
Wordmark
BUTLER COLLEGE of PHARMACY and HEALTH SCIENCES, white/blue variant, cell 91
Wordmark
BUTLER COLLEGE of PHARMACY and HEALTH SCIENCES horizontal, blue/white variant, cell 92
Wordmark
BUTLER COLLEGE of PHARMACY and HEALTH SCIENCES horizontal, black/white variant, cell 93
Wordmark
BUTLER COLLEGE of PHARMACY and HEALTH SCIENCES horizontal, white/blue variant, cell 94
Wordmark
BUTLER wordmark, navy variant
Wordmark
BUTLER wordmark, navy on light gray variant
Wordmark
BUTLER wordmark, white on navy variant
Wordmark
BUTLER wordmark, white on dark gray variant
Wordmark
Butler Basketball, Wordmark variant, cell 15
Wordmark
B lettermark, navy/white outline variant, cell 116
Lettermark
B lettermark, white/navy outline variant, cell 117
Lettermark
B lettermark, black/white outline variant, cell 118
Lettermark
Butler B, three-color blue with white and gray outline variant
Lettermark
Butler B, two-color blue and white variant
Lettermark
Butler B, one-color all white on blue background variant
Lettermark
Esports Mark, full color variant, cell 120
Sport Logo
Esports Mark, reverse on navy variant, cell 121
Sport Logo
Esports Mark, black and white variant, cell 122
Sport Logo
Esports Mark, reverse on black variant, cell 123
Sport Logo
Esports Mark, full color vertical variant, cell 124
Sport Logo
Esports Mark, reverse on navy vertical variant, cell 125
Sport Logo
Esports Mark, black and white vertical variant, cell 126
Sport Logo
Esports Mark, reverse on black vertical variant, cell 127
Sport Logo
Esports Mark, full color icon variant, cell 128
Sport Logo
Esports Mark, black and white icon variant, cell 129
Sport Logo
Butler Bulldog, Basketball variant, cell 1
Sport Logo
Butler Bulldog, Baseball variant, cell 2
Sport Logo
Butler Bulldog, Cheerleading variant, cell 3
Sport Logo
Butler Bulldog, Cross Country variant, cell 4
Sport Logo
Butler Bulldog, Dance Team variant, cell 5
Sport Logo
Butler Bulldog, Football variant, cell 6
Sport Logo
Butler Bulldog, Golf variant, cell 7
Sport Logo
Butler Bulldog, Lacrosse variant, cell 8
Sport Logo
Butler Bulldog, Soccer variant, cell 9
Sport Logo
Butler Bulldog, Softball variant, cell 10
Sport Logo
Butler Bulldog, Swimming variant, cell 11
Sport Logo
Butler Bulldog, Tennis variant, cell 12
Sport Logo
Butler Bulldog, Track & Field variant, cell 13
Sport Logo
Butler Bulldog, Volleyball variant, cell 14
Sport Logo
Full Page Guideline Sheet, Standard variant
Production Artwork
Full Page Guideline Sheet, Standard variant
Production Artwork
Full Page Guideline Sheet, Standard variant
Production Artwork

Approved Verbiage

No approved verbiage specified.

Rules & Guidelines

hard rule

Logo Color Combinations

The marks cannot be used in any color combinations other than those specifically noted in this guide.

hard rule

Permission Required for Logo or Wordmark Reproduction

Reproduction of any logos or wordmarks is prohibited without the approval of the Butler University and Affinity Licensing, LLC.

hard rule

Permission Required for Commercial Use of Athletic Marks

Use of these marks for commercial purposes require permission from Butler University Athletics.

hard rule

Sport-Specific Marks Usage

Sport-specific marks may be utilized internally or on retail merchandise. Club teams may not use these marks.

hard rule

Sport-Specific Wordmark Usage

Teams may use only the wordmark portion of the sport-specific mark.

hard rule

Stylized Butler B Usage at Retail

At retail, the stylized B must be used with another Butler identifier.

hard rule

Dawg Pound Logo Color Restriction

The Dawg Pound logo must always appear in blue and white. Color alterations are not permitted.

conditional rule

Hink Mascot Caricature Permission

The caricature of the costumed mascot, Hink, may be utilized with permission from Athletic Marketing.

conditional rule

Butler Blue Live Mascot Program Mark Permission

Butler Blue live mascot program mark usage must be requested from University Marketing via Evan Krauss.

conditional rule

Throwback Logo Usage for Games

The vintage Butler Bulldogs circular logo is the recommended logo for use in throwback games. Teams should seek permission from Athletic Marketing.

hard rule

Vintage Athletic Marks Campus Restriction

Vintage Athletic marks may not be used on campus for any reason other than bookstore retail.

conditional rule

Hinkle Fieldhouse Marks Availability

Three marks visually represent Butler’s iconic home, historic Hinkle Fieldhouse. These marks are available upon request.