Brand Guidelines

Buffalo, University at (BUF)

Location
Buffalo, NY
Established
1846
Mascot
Victor E. Bull
Code
BUF_NCAA
League
NCAA
Licensing Agency
CLC
Buffalo, University at (BUF)

Official Color Palette

University Color Palette

Guideline Assets

University at Buffalo logo, stacked, UB Blue variant, cell 1
Primary Logo
University at Buffalo logo, stacked, white on gray variant, cell 2
Primary Logo
University at Buffalo logo, stacked with SUNY, UB Blue/Black variant, cell 3
Primary Logo
University at Buffalo logo, stacked with SUNY, UB Blue variant, cell 4
Primary Logo
University at Buffalo logo, stacked with SUNY, white on gray variant, cell 5
Primary Logo
Stacked Institutional Mark, blue variant, cell 19
Primary Logo
Stacked Institutional Mark, white variant, cell 20
Primary Logo
Stacked Institutional Mark with SUNY, blue variant, cell 21
Primary Logo
Stacked Institutional Mark with SUNY, blue variant, cell 22
Primary Logo
Stacked Institutional Mark with SUNY, white variant, cell 23
Primary Logo
bull head over BUFFALO wordmark, blue variant, cell 37
Primary Logo
bull head over BUFFALO wordmark, grey variant, cell 38
Primary Logo
bull head over BUFFALO wordmark, black variant, cell 39
Primary Logo
bull head over BUFFALO wordmark, white on blue variant, cell 40
Primary Logo
bull head over BUFFALO wordmark, white on grey variant, cell 41
Primary Logo
bull head over BUFFALO wordmark, blue on white variant, cell 42
Primary Logo
bull head over BUFFALO wordmark, black on white variant, cell 43
Primary Logo
bull head over BUFFALO wordmark, blue with white outline on blue variant, cell 44
Primary Logo
bull head next to BUFFALO wordmark, blue variant, cell 45
Primary Logo
bull head next to BUFFALO wordmark, grey variant, cell 46
Primary Logo
bull head next to BUFFALO wordmark, black variant, cell 47
Primary Logo
bull head next to BUFFALO wordmark, white on blue variant, cell 48
Primary Logo
bull head next to BUFFALO wordmark, white on grey variant, cell 49
Primary Logo
bull head next to BUFFALO wordmark, blue on white variant, cell 50
Primary Logo
bull head next to BUFFALO wordmark, black on white variant, cell 51
Primary Logo
bull head next to BUFFALO wordmark, blue with white outline on blue variant, cell 52
Primary Logo
University at Buffalo master brand logo, blue lockup variant
Primary Logo
University at Buffalo logo, horizontal UB/text, UB Blue variant, cell 6
Secondary Logo
University at Buffalo logo, horizontal UB/text, white on gray variant, cell 7
Secondary Logo
University at Buffalo logo, horizontal UB/text with SUNY, UB Blue/Black variant, cell 8
Secondary Logo
University at Buffalo logo, horizontal UB/text with SUNY, UB Blue variant, cell 9
Secondary Logo
University at Buffalo logo, horizontal UB/text with SUNY, white on gray variant, cell 10
Secondary Logo
University at Buffalo logo, horizontal line, UB Blue variant, cell 11
Secondary Logo
University at Buffalo logo, horizontal line, white on gray variant, cell 12
Secondary Logo
University at Buffalo logo, horizontal line with SUNY, UB Blue/Black variant, cell 13
Secondary Logo
University at Buffalo logo, horizontal line with SUNY, UB Blue variant, cell 14
Secondary Logo
University at Buffalo logo, horizontal line with SUNY, white on gray variant, cell 15
Secondary Logo
University at Buffalo logo, long horizontal line with SUNY, UB Blue variant, cell 16
Secondary Logo
University at Buffalo logo, long horizontal line with SUNY, UB Blue/Black variant, cell 17
Secondary Logo
University at Buffalo logo, long horizontal line with SUNY, white on gray variant, cell 18
Secondary Logo
Institutional Crest, blue variant, cell 26
Secondary Logo
Institutional Crest, white variant, cell 27
Secondary Logo
Spirit Mark bull head, blue variant, cell 28
Secondary Logo
Spirit Mark bull head, grey variant, cell 29
Secondary Logo
Spirit Mark bull head, black variant, cell 30
Secondary Logo
Spirit Mark bull head, white with blue outline variant, cell 31
Secondary Logo
Spirit Mark bull head, black with grey outline variant, cell 32
Secondary Logo
Spirit Mark bull head, blue with white outline variant, cell 33
Secondary Logo
Spirit Mark bull head, grey with white outline variant, cell 34
Secondary Logo
Spirit Mark bull head, black with white outline variant, cell 35
Secondary Logo
Spirit Mark bull head, white variant, cell 36
Secondary Logo
bull head over BUFFALO BULLS wordmark, blue variant, cell 53
Secondary Logo
bull head over BUFFALO BULLS wordmark, grey variant, cell 54
Secondary Logo
bull head over BUFFALO BULLS wordmark, black variant, cell 55
Secondary Logo
bull head over BUFFALO BULLS wordmark, white on blue variant, cell 56
Secondary Logo
bull head over BUFFALO BULLS wordmark, white on grey variant, cell 57
Secondary Logo
bull head over BUFFALO BULLS wordmark, blue on white variant, cell 58
Secondary Logo
bull head over BUFFALO BULLS wordmark, black on white variant, cell 59
Secondary Logo
bull head over BUFFALO BULLS wordmark, blue with white outline on blue variant, cell 60
Secondary Logo
bull head next to BUFFALO BULLS wordmark, blue variant, cell 61
Secondary Logo
bull head next to BUFFALO BULLS wordmark, grey variant, cell 62
Secondary Logo
bull head next to BUFFALO BULLS wordmark, black variant, cell 63
Secondary Logo
bull head next to BUFFALO BULLS wordmark, white on blue variant, cell 64
Secondary Logo
bull head next to BUFFALO BULLS wordmark, white on grey variant, cell 65
Secondary Logo
bull head next to BUFFALO BULLS wordmark, blue on white variant, cell 66
Secondary Logo
bull head next to BUFFALO BULLS wordmark, black on white variant, cell 67
Secondary Logo
bull head next to BUFFALO BULLS wordmark, blue with white outline on blue variant, cell 68
Secondary Logo
bull head over BULLS wordmark, blue variant, cell 69
Secondary Logo
bull head over BULLS wordmark, grey variant, cell 70
Secondary Logo
bull head over BULLS wordmark, black variant, cell 71
Secondary Logo
bull head over BULLS wordmark, white on blue variant, cell 72
Secondary Logo
bull head over BULLS wordmark, white on grey variant, cell 73
Secondary Logo
bull head over BULLS wordmark, blue on white variant, cell 74
Secondary Logo
bull head over BULLS wordmark, black on white variant, cell 75
Secondary Logo
bull head over BULLS wordmark, blue with white outline on blue variant, cell 76
Secondary Logo
bull head next to BULLS wordmark, blue variant, cell 77
Secondary Logo
bull head next to BULLS wordmark, grey variant, cell 78
Secondary Logo
bull head next to BULLS wordmark, black variant, cell 79
Secondary Logo
bull head next to BULLS wordmark, white on blue variant, cell 80
Secondary Logo
bull head next to BULLS wordmark, white on grey variant, cell 81
Secondary Logo
bull head next to BULLS wordmark, blue on white variant, cell 82
Secondary Logo
bull head next to BULLS wordmark, black on white variant, cell 83
Secondary Logo
bull head next to BULLS wordmark, blue with white outline on blue variant, cell 84
Secondary Logo
Bulls Spiritmark, blue, vertical lockup variant, cell 85
Secondary Logo
Bulls Spiritmark, grey, vertical lockup variant, cell 86
Secondary Logo
Bulls Spiritmark, black, vertical lockup variant, cell 87
Secondary Logo
Bulls Spiritmark, white with blue outline, vertical lockup variant, cell 88
Secondary Logo
Bulls Spiritmark, white, vertical lockup variant, cell 89
Secondary Logo
Bulls Spiritmark, blue with white text, vertical lockup variant, cell 90
Secondary Logo
Bulls Spiritmark, black with white text, vertical lockup variant, cell 91
Secondary Logo
Bulls Spiritmark, blue with white outline, vertical lockup variant, cell 92
Secondary Logo
Bulls Spiritmark, blue, horizontal lockup variant, cell 93
Secondary Logo
Bulls Spiritmark, grey, horizontal lockup variant, cell 94
Secondary Logo
Bulls Spiritmark, black, horizontal lockup variant, cell 95
Secondary Logo
Bulls Spiritmark, white with blue outline, horizontal lockup variant, cell 96
Secondary Logo
Bulls Spiritmark, white, horizontal lockup variant, cell 97
Secondary Logo
Bulls Spiritmark, blue with white text, horizontal lockup variant, cell 98
Secondary Logo
Bulls Spiritmark, black with white text, horizontal lockup variant, cell 99
Secondary Logo
Bulls Spiritmark, blue with white outline, horizontal lockup variant, cell 100
Secondary Logo
buffalo head spirit mark, blue variant
Secondary Logo
University at Buffalo crest, black and white variant
Secondary Logo
Buffalo Bulls Wordmark, blue/white on white variant, cell 133
Wordmark
Buffalo Bulls Wordmark, black/white on white variant, cell 134
Wordmark
Buffalo Bulls Wordmark, black on white variant, cell 135
Wordmark
Buffalo Bulls Wordmark, blue/white on gray variant, cell 136
Wordmark
Buffalo Bulls Wordmark, white on gray variant, cell 137
Wordmark
Buffalo Bulls Wordmark, blue/white on gray variant, cell 138
Wordmark
Buffalo Bulls Wordmark, black/white on gray variant, cell 139
Wordmark
Buffalo Wordmark, blue/white on white variant, cell 140
Wordmark
Buffalo Wordmark, black/white on white variant, cell 141
Wordmark
Buffalo Wordmark, black on white variant, cell 142
Wordmark
Buffalo Wordmark, blue/white on gray variant, cell 143
Wordmark
Buffalo Wordmark, white on gray variant, cell 144
Wordmark
Buffalo Wordmark, blue/white on gray variant, cell 145
Wordmark
Buffalo Wordmark, black/white on gray variant, cell 146
Wordmark
Buffalo Bulls Wordmark, blue variant, cell 147
Wordmark
Buffalo Bulls Wordmark, grey variant, cell 148
Wordmark
Buffalo Bulls Wordmark, black variant, cell 149
Wordmark
Buffalo Bulls Wordmark, blue with white outline variant, cell 150
Wordmark
Buffalo Bulls Wordmark, white variant, cell 151
Wordmark
Buffalo Bulls Wordmark, blue with white outline variant, cell 152
Wordmark
Buffalo Bulls Wordmark, black with white outline variant, cell 153
Wordmark
Buffalo Bulls Stacked Wordmark, blue variant, cell 154
Wordmark
Buffalo Bulls Stacked Wordmark, grey variant, cell 155
Wordmark
Buffalo Bulls Stacked Wordmark, black variant, cell 156
Wordmark
Buffalo Bulls Stacked Wordmark, blue with white outline variant, cell 157
Wordmark
Buffalo Bulls Stacked Wordmark, white variant, cell 158
Wordmark
Buffalo Bulls Stacked Wordmark, blue with white outline variant, cell 159
Wordmark
Buffalo Bulls Stacked Wordmark, black with white outline variant, cell 160
Wordmark
Buffalo Wordmark, blue variant, cell 161
Wordmark
Buffalo Wordmark, grey variant, cell 162
Wordmark
Buffalo Wordmark, black variant, cell 163
Wordmark
Buffalo Wordmark, blue with white outline variant, cell 164
Wordmark
Buffalo Wordmark, white variant, cell 165
Wordmark
Buffalo Wordmark, blue with white outline variant, cell 166
Wordmark
Buffalo Wordmark, black with white outline variant, cell 167
Wordmark
Bulls Wordmark, blue variant, cell 168
Wordmark
Bulls Wordmark, grey variant, cell 169
Wordmark
Bulls Wordmark, black variant, cell 170
Wordmark
Bulls Wordmark, blue with white outline variant, cell 171
Wordmark
Bulls Wordmark, white variant, cell 172
Wordmark
Bulls Wordmark, blue with white outline variant, cell 173
Wordmark
Bulls Wordmark, black with white outline variant, cell 174
Wordmark
University at Buffalo Bulls Wordmark, blue variant, cell 175
Wordmark
University at Buffalo Bulls Wordmark, grey variant, cell 176
Wordmark
University at Buffalo Bulls Wordmark, black variant, cell 177
Wordmark
University at Buffalo Bulls Wordmark, blue with white outline variant, cell 178
Wordmark
University at Buffalo Bulls Wordmark, white variant, cell 179
Wordmark
University at Buffalo Bulls Wordmark, blue with white outline variant, cell 180
Wordmark
University at Buffalo Bulls Wordmark, black with white outline variant, cell 181
Wordmark
BUFFALO wordmark, blue italic variant
Wordmark
Interlocking UB, blue variant, cell 24
Lettermark
Interlocking UB, white variant, cell 25
Lettermark
interlocking UB, blue variant
Lettermark
Buffalo Football Spiritmark, blue, vertical lockup variant, cell 101
Sport Logo
Buffalo Football Spiritmark, grey, vertical lockup variant, cell 102
Sport Logo
Buffalo Football Spiritmark, black, vertical lockup variant, cell 103
Sport Logo
Buffalo Football Spiritmark, white with blue outline, vertical lockup variant, cell 104
Sport Logo
Buffalo Football Spiritmark, white, vertical lockup variant, cell 105
Sport Logo
Buffalo Football Spiritmark, blue with white text, vertical lockup variant, cell 106
Sport Logo
Buffalo Football Spiritmark, black with white text, vertical lockup variant, cell 107
Sport Logo
Buffalo Football Spiritmark, blue with white outline, vertical lockup variant, cell 108
Sport Logo
Buffalo Football Spiritmark, blue, horizontal lockup variant, cell 109
Sport Logo
Buffalo Football Spiritmark, grey, horizontal lockup variant, cell 110
Sport Logo
Buffalo Football Spiritmark, black, horizontal lockup variant, cell 111
Sport Logo
Buffalo Football Spiritmark, white with blue outline, horizontal lockup variant, cell 112
Sport Logo
Buffalo Football Spiritmark, white, horizontal lockup variant, cell 113
Sport Logo
Buffalo Football Spiritmark, blue with white text, horizontal lockup variant, cell 114
Sport Logo
Buffalo Football Spiritmark, black with white text, horizontal lockup variant, cell 115
Sport Logo
Buffalo Football Spiritmark, blue with white outline, horizontal lockup variant, cell 116
Sport Logo
Buffalo Bulls Spiritmark, blue/white on gray variant, cell 117
Sport Logo
Buffalo Bulls Spiritmark, black/white on gray variant, cell 118
Sport Logo
Buffalo Bulls Spiritmark, black on gray variant, cell 119
Sport Logo
Buffalo Bulls Spiritmark, blue/white on gray variant, cell 120
Sport Logo
Buffalo Bulls Spiritmark, white on gray variant, cell 121
Sport Logo
Buffalo Bulls Spiritmark, blue/white on gray variant, cell 122
Sport Logo
Buffalo Bulls Spiritmark, black/white on gray variant, cell 123
Sport Logo
Buffalo Bulls Spiritmark, blue/white on gray variant, cell 124
Sport Logo
Buffalo Bulls Spiritmark, blue on gray variant, cell 125
Sport Logo
Buffalo Bulls Spiritmark, gray on gray variant, cell 126
Sport Logo
Buffalo Bulls Spiritmark, black on gray variant, cell 127
Sport Logo
Buffalo Bulls Spiritmark, blue/white outline on gray variant, cell 128
Sport Logo
Buffalo Bulls Spiritmark, white on gray variant, cell 129
Sport Logo
Buffalo Bulls Spiritmark, blue/white outline on gray variant, cell 130
Sport Logo
Buffalo Bulls Spiritmark, black/white outline on gray variant, cell 131
Sport Logo
Buffalo Bulls Spiritmark, blue/white outline on gray variant, cell 132
Sport Logo

Approved Verbiage

Rules & Guidelines

hard rule

Spirit Mark Usage Restriction

The spirit mark logo should never be presented by itself. A secondary mark must accompany it to support recognition of this logo. Use of Buffalo, Bulls, or another identifying mark, with the exception of the interlocking UB, should be used in conjunction with the Spiritmark logo.

hard rule

Spirit Mark One Color Restriction

One color spirit marks can't be used if the spirit mark is not on a SOLID royal blue, white, black, or gray due to cutouts showing through.

hard rule

Buffalo Spiritmarks (Sport-Specific) One Color Restriction

One color spirit marks can't be used if the spirit mark is not on a SOLID royal blue, white, black, or gray due to cutouts showing through.

hard rule

Buffalo Bulls Spiritmarks (Sport-Specific) One Color Restriction

One color spirit marks can't be used if the spirit mark is not on a SOLID royal blue, white, black, or gray due to cutouts showing through.

hard rule

Clear Space for Interlocking UB

A space equal to the height of the interlocking UB should be observed around the perimeter of the mark.

hard rule

Clear Space for Athletic Marks

This clear space rule also applies to the combined spirit mark with wordmark logos.

hard rule

Mascot Caricatures Not Permitted

Mascot caricatures are not permitted.

hard rule

No References to Alcohol, Drugs, or Tobacco

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.

hard rule

Official and Substitute Fonts

Official fonts are Sofia Pro and More Pro. Substitute fonts are Arial and Georgia.

hard rule

Interlocking UB Logo Restriction

The UB interlocking logo should never be presented by itself. A secondary mark must accompany it to support recognition of this logo. Use of Buffalo, Bulls, or another identifying mark, with the exception of the spirit mark, should be used in conjunction with the UB interlocking logo.

hard rule

Institutional Crest Restriction

University name must always appear with informal crest.

hard rule

Interlocking UB Cannot Be Used Alone or to Create New Mark

The interlocking UB cannot be used alone or in conjunction with another word or graphic to create a new mark. A secondary reference to the university should be clearly visible.

hard rule

Clear Space for Master Brand Logo

A space equal to the height of the interlocking UB mark should be observed around the entire lockup construction.

hard rule

Linework Clear Space for Master Brand Lockup

For linework in closer proximity to the master brand lockup, a space equal to the distance from the top of the 'U' to the top of the 'B' should be observed around the entire perimeter of the mark.

hard rule

Clear Space for Spirit Mark

A space equal to the distance from the tip of the horn to the top of the head should be observed around the entire perimeter of the mark.

hard rule

Spirit Mark Usage Limitation

The spirit mark should not be used alone or in place of any of our academic marks. It is reserved for applications that support student life and the student experience. Always include a secondary reference to the university or its athletic word mark—the latter is restricted only to athletic usage.

hard rule

No Alteration of Spirit Mark Elements

No elements of this mark should be altered, including cut-out areas such as the eyes and brows.

hard rule

Clear Space for Secondary Academic Mark (Crest)

A space equal to the height of the buffalo should be observed around the entire perimeter of the crest.

hard rule

Crest Usage on Merchandise

These clear space rules applies only to merchandise. The crest may be used as a supporting graphic element or watermark in print and digital applications. It should always be associated with the formal academic name, but never locked up.