Brand Guidelines

Boston University Campus Store

Location
N/A
Established
N/A
Mascot
N/A
Code
BUCS_NCAA_EXEMPLAR
League
NCAA
Licensing Agency
Exemplar

Official Color Palette

Boston University Campus Store Color Standards

Guideline Assets

Boston University wordmark with Terrier head, red on white variant, cell 401
Secondary Logo
Boston University wordmark with Terrier head, white on red variant, cell 401
Secondary Logo
Arched Boston University wordmark with Terrier head, red/black on white variant, cell 402
Secondary Logo
Arched Boston University wordmark with Terrier head, white on red variant, cell 402
Secondary Logo
Large Terrier head with Boston University wordmark, black/white on white variant, cell 403
Secondary Logo
Large Terrier head with Boston University wordmark, white/black on red variant, cell 403
Secondary Logo
Heritage Terrier silhouette mark, red on white variant, cell 404
Secondary Logo
Heritage Terrier silhouette mark, white on red variant, cell 404
Secondary Logo
Heritage Terrier silhouette mark, white/red on grey variant, cell 404
Secondary Logo
BU paw print mark, red on white variant, cell 405
Secondary Logo
BU paw print mark, white on red variant, cell 405
Secondary Logo
Boston University circular seal with BU monogram, red/black on white variant, cell 406
Secondary Logo
Boston University circular seal with BU monogram, red/white on black variant, cell 406
Secondary Logo
Boston University circular seal with BU monogram, white on red variant, cell 406
Secondary Logo
Boston University Terriers circular seal with BU monogram, red/black on white variant, cell 407
Secondary Logo
Boston University Terriers circular seal with BU monogram, red/white on black variant, cell 407
Secondary Logo
Boston University Terriers circular seal with BU monogram, white on red variant, cell 407
Secondary Logo
Boston University wordmark with 1839 shield, red/black on white variant, cell 408
Secondary Logo
Boston University wordmark with 1839 shield, white on red variant, cell 408
Secondary Logo
Boston University wordmark with 1839 shield, red/white on navy variant, cell 408
Secondary Logo
Rhett mascot with Boston University banners, black/white variant, cell 409
Secondary Logo
Rhett mascot, black/white variant, cell 409
Secondary Logo
BU roundel, red on white variant, cell 410
Secondary Logo
BU roundel, black on white variant, cell 410
Secondary Logo
BU roundel, white on red variant, cell 410
Secondary Logo
Boston University wordmark with BU roundel, red on white variant, cell 411
Secondary Logo
Boston University wordmark with BU roundel, white on red variant, cell 411
Secondary Logo
Rhett mascot with BU flag, black/white/red on white variant, cell 412
Secondary Logo
Rhett mascot with BU flag, black/white/red on red variant, cell 412
Secondary Logo
BE YOU! mascot with cape, color on white variant, cell 413
Secondary Logo
BE YOU! mascot with cape, color on red variant, cell 413
Secondary Logo
BE YOU wordmark with mascot head, red/black on white variant, cell 414
Secondary Logo
BE YOU wordmark with mascot head, outline on white variant, cell 414
Secondary Logo

Approved Verbiage

No approved verbiage specified.

Rules & Guidelines

hard rule

No University Marks on Alcohol, Drugs, Gambling, or Tobacco Products

Use of University marks is not allowed on products related to or referencing alcohol, drugs, gambling, or tobacco.

conditional rule

Mascot Caricature Approval Requirement

Mascot caricatures are permitted but artwork and use must be approved in advance by the University.

hard rule

Marks Without 'BOSTON UNIVERSITY' Must Include It Elsewhere

All marks without BOSTON UNIVERSITY must include BOSTON UNIVERSITY in a design or elsewhere on the item.

hard rule

No Altering, Overlapping, or Cutting of Marks

No altering, overlapping, or cutting of marks or portions of marks is allowed. Adding elements to as well as immediately above or below marks is not allowed.

hard rule

Exclusive Marks May Use Black Apparel and Black Design Elements

BU Campus Store Exclusive marks may be reproduced on black apparel and use additional black design elements.

hard rule

Trademark Symbol Placement and Usage

The trademark (TM) symbol is required for all royalty bearing items. Only one TM symbol is allowed per hit. Preference is to place the TM after the text BOSTON UNIVERSITY or BOSTON UNIVERSITY TERRIERS. Remove all other TM marks in design. If using multiple University marks without text, place the TM mark with the primary element and remove from all other marks.

conditional rule

Trademark Symbol Thread Color for Embroidered Headwear

The trademark (TM) symbol may be embroidered in a thread color matching the base fabric on embroidered headwear.

hard rule

Exclusive Marks Cannot Be Used with Standard or 1839 Collection Marks

BU Campus Store Exclusive marks cannot be used with marks from the Standard or 1839 Collection art sheets.

conditional rule

Repeated Use of Same Design Requires Approval

Repeated use of the same design on multiple items must be approved in advance by the BU Campus Store.

hard rule

Expiration Date Required on Consumables, Health, and Beauty Products

Consumables, health, and beauty products must include an expiration date on the packaging.

Boston University Campus Store Brand Guidelines & Licensing