Brand Guidelines

Boston University Collection

Location
N/A
Established
1839
Mascot
N/A
Code
BUC_NCAA_EXEMPLAR
League
NCAA
Licensing Agency
Exemplar

Official Color Palette

1839 Collection color palette

Guideline Assets

1839 Collection, red distressed script wordmark with vintage text lockup variant
Secondary Logo
Boston U wordmark, red on white variant, cell 301
Secondary Logo
Boston U wordmark, white on red variant, cell 301
Secondary Logo
Boston wordmark with terrier head, red/black variant, cell 302
Secondary Logo
Boston wordmark with terrier head, outline variant, cell 302
Secondary Logo
terrier head, black/white variant, cell 303
Secondary Logo
BU lettermark with terrier head, red/black on white variant, cell 306
Secondary Logo
BU lettermark with terrier head, white/black on red variant, cell 306
Secondary Logo
terrier head, black/white variant, cell 307
Secondary Logo
BU lettermark with full terrier, white on red variant, cell 308
Secondary Logo
BU lettermark with terrier, red outline variant, cell 309
Secondary Logo
terrier with pennant, full color variant, cell 310
Secondary Logo
Boston University wordmark with terrier heads, red/black variant, cell 311
Secondary Logo
terrier head, red/white variant, cell 312
Secondary Logo
Boston University seal, black/red variant, cell 314
Secondary Logo
Boston University seal, red outline variant, cell 314
Secondary Logo
terrier head, red/black variant, cell 315
Secondary Logo
terrier head with cap, full color on red variant, cell 316
Secondary Logo
terrier head with cap, red outline variant, cell 316
Secondary Logo
Boston script wordmark, red variant, cell 305
Wordmark
BU 3D lettermark, red outline variant, cell 313
Lettermark
Boston University Hockey circular logo, white on red variant, cell 304
Sport Logo

Approved Verbiage

No approved verbiage specified.

Rules & Guidelines

hard rule

1839 Collection marks licensee restriction

1839 Collection marks can only be used by licensees granted this license.

hard rule

Arched Boston over Retro Terrier mark usage

The Arched Boston over Retro Terrier mark (logos 302.1 and 302.2) may be used as a standalone mark. All other marks without BOSTON UNIVERSITY must include BOSTON UNIVERSITY in a design or elsewhere on the item.

hard rule

No cutting off or altering marks without approval

No cutting off of marks or portions of marks is allowed. Alteration of marks, including adding elements to, above, or below these marks is allowed with University approval.

hard rule

1839 Collection marks on black apparel

1839 Collection marks may be reproduced on black apparel and use additional black design elements.

advisory rule

Avoid maroon and crimson apparel and hard goods

Avoid the use of maroon and crimson apparel and hard goods with all marks. Red, neutral tones, navy, charcoal, and gray are encouraged.

hard rule

Trademark symbol requirements for royalty items

The trademark (TM) symbol is required for all royalty bearing items. Only one TM symbol is allowed per hit. Preference is to place the TM after the text BOSTON UNIVERSITY or BOSTON UNIVERSITY TERRIERS. Remove all other TM marks in design. If using multiple University marks without text, place the TM mark with the primary element and remove from all other marks.

hard rule

Trademark symbol embroidery color for headwear

The trademark (TM) symbol may be embroidered in a thread color matching the base fabric on embroidered headwear.

hard rule

No mixing 1839 Collection marks with other art sheets

1839 Collection marks cannot be used with marks from the Standard or Bookstore Exclusive art sheets.

conditional rule

BU Campus Store design approval for repeated use

For items sold at the BU Campus Store, repeated use of the same design on multiple items must be approved in advance by the BU Campus Store.

hard rule

Expiration date required for consumables, health, and beauty products

Consumables, health, and beauty products must include an expiration date on the packaging.

hard rule

No University marks on alcohol, drugs, gambling, or tobacco products

Use of University marks is not allowed on products related to or referencing alcohol, drugs, gambling, or tobacco.

hard rule

No reproduction without approval

Reproduction of any Boston University logos or marks without the approval of the University and Exemplar Associates is strictly prohibited.