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Brand Guidelines

Bucknell University (BUC)

Location
Lewisburg, PA
Established
1846
Mascot
Bison
Code
BUC_NCAA
League
NCAA
Licensing Agency
CLC
Bucknell University (BUC)

Official Color Palette

Approved University Colors

Guideline Assets

Bucknell Bison, full color variant
Primary Logo
Bucknell Bison, two color variant
Primary Logo
Bucknell Bison, black and white variant
Primary Logo
B lettermark with bison, full color variant
Secondary Logo
B lettermark with bison, two color variant
Secondary Logo
B lettermark with bison, black and white variant
Secondary Logo
Bison head with B, full color variant
Secondary Logo
Bison head with B, two color variant
Secondary Logo
Bison head with B, black and white variant
Secondary Logo
Go Bison wordmark, full color variant
Secondary Logo
Go Bison wordmark, two color variant
Secondary Logo
Go Bison wordmark, black and white variant
Secondary Logo
Bucknell Recreation Services, full color variant
Secondary Logo
Bucknell Bison Club logo, mascot with wordmark variant, cell 29
Secondary Logo
Jr. Bison Club logo, mascot with wordmark variant, cell 30
Secondary Logo
Bucknell Bison logo, mascot head with wordmark variant, cell 31
Secondary Logo
Bison head logo, mascot head only variant, cell 32
Secondary Logo
Bison Good Sports logo, circular badge variant, cell 33
Secondary Logo
University Seal, sun, book, and waves variant, cell 45
Secondary Logo
University Seal, building tower variant, cell 46
Secondary Logo
Bison wordmark, blue/orange variant
Wordmark
Bison wordmark, blue/orange outline variant
Wordmark
Bison wordmark, black/white variant
Wordmark
Bison wordmark, blue/white/orange variant
Wordmark
Bison wordmark, blue/orange variant
Wordmark
Bison wordmark, black/white variant
Wordmark
Bucknell Bison wordmark, blue/orange variant
Wordmark
Bucknell Bison wordmark, blue/orange outline variant
Wordmark
Bucknell Bison wordmark, black/white variant
Wordmark
Bucknell University wordmark, blue/orange variant
Wordmark
Bucknell University wordmark, blue/white variant
Wordmark
Bucknell University wordmark, black/white variant
Wordmark
Bucknell wordmark, blue/orange variant
Wordmark
Bucknell wordmark, blue/white variant
Wordmark
Bucknell wordmark, black/white variant
Wordmark
Bucknell University wordmark, navy variant, cell 47
Wordmark
Bucknell University wordmark, orange variant, cell 48
Wordmark
Block B, navy variant, cell 34
Lettermark
Block B, orange variant, cell 35
Lettermark
Block B, navy outline variant, cell 36
Lettermark
Block B, orange outline variant, cell 37
Lettermark
Script B, navy with orange outline variant, cell 38
Lettermark
Script B, navy variant, cell 39
Lettermark
Script B, orange variant, cell 40
Lettermark
Split B, navy and orange variant, cell 49
Lettermark
Split B, navy and orange on grey background variant, cell 50
Lettermark
Bucknell Basketball logo, mascot head with wordmark variant, cell 41
Sport Logo
Bucknell Basketball wordmark, navy and orange variant, cell 42
Sport Logo
Bucknell Basketball wordmark, navy variant, cell 43
Sport Logo
Bucknell Basketball wordmark, black and white variant, cell 44
Sport Logo

Approved Verbiage

No approved verbiage specified.

Rules & Guidelines

hard rule

Athletic Department Use Only Marks

Marks 29-31 are reserved for Athletic Department use only. Mark 33 is reserved for Athletic Department internal use only.

hard rule

No Additional Text Placement

No additional text can be placed under or over any mark.

hard rule

No Extra Elements Added to Logo

Do not add extra elements to logo (i.e., shadow, outlines, boxes, circles or additional text).

hard rule

University Seal Bookstore Use Only

The University Seal is reserved for bookstore use only.

hard rule

Split B Mark Bookstore Use Only

The Split "B" mark is reserved for bookstore use only.