Brand Guidelines

Boston University

Location

Boston, MA

Established

1839

Mascot

N/A

Code

BU_NCAA_EXEMPLAR

League

NCAA

Licensing Agency

Exemplar

Official Color Palette

Boston University Color Standards

Athletic Marks Color Usage Restrictions

Guideline Assets

Primary Logo

Secondary Logo

Secondary Logo

Secondary Logo

Secondary Logo

Wordmark

BU interlocked, red with black outline variant, cell 203

Lettermark

BU interlocked, red with white outline variant, cell 203

Lettermark

BU interlocked, white with black outline variant, cell 203

Lettermark

Sport Logo

Approved Verbiage

Rules & Guidelines

hard rule

No Trademark Symbols Allowed

Ignore any ® / ™ marks shown in reference images. Updated rule: no artwork should contain ® or ™ anywhere. If any proof contains ® or ™, reject it as a hard fail, even if the reference image shows ® / ™ marks.

conditional rule

Mascot Caricature Approval

Mascot caricatures are permitted but artwork and use must be approved in advance by the University.

hard rule

BU Icon Stand-Alone Use Prohibited

The BU Icon may not be used as a stand-alone mark. It can only be used as part of an authorized sub brand mark produced by the University.

hard rule

BU Icon and University Master Plate White Space Requirement

Any use of University marks BU Icon and University Master Plate with Sub-brand must provide adequate white space for the mark of an area on all sides equal to the height of the mark.

hard rule

Yearbook Solid Font Requirement for Athletic Marks

All text within Athletic marks is Yearbook Solid. Any use of 'BU' in designs must be in a font that is not similar to Yearbook Solid to differentiate from Athletic marks.

hard rule

Block BU with Rhett Stand-Alone Use

The Block BU with Rhett mark (logos 103.1, 103.2, and 103.3) may be used as a stand-alone mark without using BOSTON UNIVERSITY in the design or elsewhere on the item.

hard rule

Arched BOSTON Mark Use Restriction

The Arched BOSTON mark (logos 105.1 and 105.2) can only be used for replica/official jerseys and may be used without BOSTON UNIVERSITY in the design or elsewhere on the item.

hard rule

Stand-Alone Rhett Mark Restriction

The stand-alone Rhett mark (logos 104.1 and 104.2) can only be used as a stand-alone mark for orders by the BU Campus Store. All other uses must include BOSTON UNIVERSITY in the design or elsewhere on the item.

hard rule

Text Bar Mark White Space Requirement

Any use of marks that include a text bar (101 Block BU with Rhett, 102 Block BU, 107 Arched BOSTON over UNIVERSITY, and 109 Arched BOSTON over UNIVERSITY with Rhett) must provide adequate white space of at least twice the height of the text bar on all sides of the mark.

hard rule

Athletic Mark with School or College Name

Any mark that includes an Athletic mark combined with a Boston University School or College name is considered an Athletic mark and must follow Athletic Mark Guidelines.

hard rule

Interlocked BU Mark Stand-Alone Use Restriction

The Interlocked BU mark (logos 203.1, 203.2, and 203.3) can only be used as a standalone mark for orders by the BU Campus Store. All other uses must include BOSTON UNIVERSITY in the design or elsewhere on the item.

hard rule

Interlocked BU Mark NCAA and Multi-Institution Restriction

The Interlocked BU mark (logos 203.1, 203.2, and 203.3) is not allowed to be used on any NCAA or multi-institution design.

conditional rule

Interlocked BU Mark Permission Requirement

The Interlocked BU mark (logos 203.1, 203.2, and 203.3) can only be used with prior permission from the University.