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Brand Guidelines

Bentley University

Location
Waltham, MA
Established
1917
Mascot
Flex the Falcon
Code
BTC_NCAA
League
NCAA
Licensing Agency
CLC
Bentley University

Official Color Palette

Official University Color Palette

Guideline Assets

Bentley University primary mark, blue on white variant, cell 1
Primary Logo
Bentley University primary mark, white on blue variant, cell 2
Primary Logo
Bentley University primary mark shield, blue on white variant, cell 3
Primary Logo
Bentley University primary mark shield, white on blue variant, cell 4
Primary Logo
Bentley University primary mark lockup, blue on white variant, cell 5
Primary Logo
Bentley University primary mark lockup, white on blue variant, cell 6
Primary Logo
Bentley University primary mark stacked lockup, blue on white variant, cell 7
Primary Logo
Bentley University primary mark stacked lockup, white on blue variant, cell 8
Primary Logo
Bentley University seal, grey variant, cell 9
Secondary Logo
Bentley University seal, white on blue variant, cell 10
Secondary Logo
Bentley University seal, light grey variant, cell 11
Secondary Logo
Bentley University seal, black variant, cell 12
Secondary Logo
Bentley Falcons wordmark, blue/black variant, cell 19
Wordmark
Falcons wordmark, blue/black variant, cell 20
Wordmark
Bentley Falcons wordmark, blue/black, small variant, cell 21
Wordmark
Bentley wordmark, blue/black variant, cell 22
Wordmark
Bentley University wordmark, blue variant, cell 23
Wordmark
Bentley wordmark, blue variant, cell 24
Wordmark
Bentley script wordmark, blue with black outline variant, cell 25
Wordmark
Bentley script wordmark, blue with white and black outline variant, cell 26
Wordmark
B script lettermark, blue with black outline variant, cell 29
Lettermark
B script lettermark, blue with black outline on blue background variant, cell 30
Lettermark
Bentley Falcons athletic shield, blue/black variant, cell 13
Sport Logo
Bentley Falcons athletic shield, white/blue on blue variant, cell 14
Sport Logo
Bentley Falcons athletic shield, white on blue variant, cell 15
Sport Logo
Bentley Falcons athletic shield, black variant, cell 16
Sport Logo
Bentley Falcons mascot, falcon head variant, cell 17
Sport Logo
Bentley Falcons mascot, falcon head variant, cell 18
Sport Logo
Bentley Lacrosse script wordmark, blue with black outline variant, cell 27
Sport Logo
Bentley Hockey script wordmark, blue with black outline variant, cell 28
Sport Logo
Bentley Basketball logo, horizontal shield lockup variant, cell 31
Sport Logo
Bentley Basketball logo, vertical shield lockup variant, cell 32
Sport Logo
Bentley Baseball logo, horizontal shield lockup variant, cell 33
Sport Logo
Bentley Baseball logo, vertical shield lockup variant, cell 34
Sport Logo
Bentley Cross Country logo, horizontal shield lockup variant, cell 35
Sport Logo
Bentley Cross Country logo, vertical shield lockup variant, cell 36
Sport Logo
Bentley Volleyball logo, horizontal shield lockup variant, cell 55
Sport Logo
Bentley Volleyball logo, vertical shield lockup variant, cell 56
Sport Logo
Bentley Field Hockey logo, horizontal shield lockup variant, cell 37
Sport Logo
Bentley Field Hockey logo, vertical shield lockup variant, cell 38
Sport Logo
Bentley Football logo, horizontal shield lockup variant, cell 39
Sport Logo
Bentley Football logo, vertical shield lockup variant, cell 40
Sport Logo
Bentley Golf logo, horizontal shield lockup variant, cell 41
Sport Logo
Bentley Golf logo, vertical shield lockup variant, cell 42
Sport Logo
Bentley Hockey logo, horizontal shield lockup variant, cell 43
Sport Logo
Bentley Hockey logo, vertical shield lockup variant, cell 44
Sport Logo
Bentley Lacrosse logo, horizontal shield lockup variant, cell 45
Sport Logo
Bentley Lacrosse logo, vertical shield lockup variant, cell 46
Sport Logo
Bentley Soccer logo, horizontal shield lockup variant, cell 47
Sport Logo
Bentley Soccer logo, vertical shield lockup variant, cell 48
Sport Logo
Bentley Softball logo, horizontal shield lockup variant, cell 49
Sport Logo
Bentley Softball logo, vertical shield lockup variant, cell 50
Sport Logo
Bentley Swimming and Diving logo, horizontal shield lockup variant, cell 51
Sport Logo
Bentley Swimming and Diving logo, vertical shield lockup variant, cell 52
Sport Logo
Bentley Tennis logo, horizontal shield lockup variant, cell 53
Sport Logo
Bentley Tennis logo, vertical shield lockup variant, cell 54
Sport Logo

Approved Verbiage

Rules & Guidelines

hard rule

University Seal Usage Restrictions

The seal is a limited-use graphic to be used only for high-end gifts and commencement-related products.

hard rule

No Alterations to University Seal

No alterations or overlaying graphics to seal permitted.

hard rule

Prohibited References with University Marks

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.