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Bradley University Brand Guidelines

Location
Peoria, IL
Established
1897
Mascot
Braves
Code
BRA_NCAA
League
NCAA
Licensing Agency
CLC
Bradley University

Official Brand Colors

Official Color Palette

Logos & Marks

Bradley University primary athletics mark, red on white variant, cell 1
Primary LogoLast Updated : 5/21/2026
Bradley University primary athletics mark, white on red variant, cell 2
Primary LogoLast Updated : 5/21/2026
Bradley University primary athletics mark, white on black variant, cell 3
Primary LogoLast Updated : 5/21/2026
Bradley University primary athletics mark, white on grey variant, cell 4
Primary LogoLast Updated : 5/21/2026
Bradley University primary athletics mark, red and white on white variant, cell 5
Primary LogoLast Updated : 5/21/2026
Bradley University logo, stacked, red/white on white variant, cell 47
Primary LogoLast Updated : 5/21/2026
Bradley University logo, horizontal, red/white on white variant, cell 48
Primary LogoLast Updated : 5/21/2026
Bradley University logo, horizontal large B, red/white on white variant, cell 49
Primary LogoLast Updated : 5/21/2026
Bradley University logo, stacked, red/white on black variant, cell 50
Primary LogoLast Updated : 5/21/2026
Bradley University logo, horizontal, red/white on black variant, cell 51
Primary LogoLast Updated : 5/21/2026
Bradley University logo, horizontal large B, red/white on black variant, cell 52
Primary LogoLast Updated : 5/21/2026
Bradley University logo, stacked, white on black variant, cell 53
Primary LogoLast Updated : 5/21/2026
Bradley University logo, horizontal, white on black variant, cell 54
Primary LogoLast Updated : 5/21/2026
Bradley University logo, horizontal large B, white on black variant, cell 55
Primary LogoLast Updated : 5/21/2026
Bradley University logo, stacked, black on white variant, cell 56
Primary LogoLast Updated : 5/21/2026
Bradley University logo, horizontal, black on white variant, cell 57
Primary LogoLast Updated : 5/21/2026
Bradley University logo, horizontal large B, black on white variant, cell 58
Primary LogoLast Updated : 5/21/2026
Kaboom! mascot mark, full body with wordmark, color on white variant, cell 15
Secondary LogoLast Updated : 5/21/2026
Kaboom! mascot mark, full body with wordmark, color on red variant, cell 16
Secondary LogoLast Updated : 5/21/2026
Kaboom! mascot mark, full body, grayscale on white variant, cell 17
Secondary LogoLast Updated : 5/21/2026
Kaboom! mascot mark, full body, grayscale on red variant, cell 18
Secondary LogoLast Updated : 5/21/2026
Kaboom! mascot mark, full body with wordmark, outline on white variant, cell 19
Secondary LogoLast Updated : 5/21/2026
Kaboom! mascot mark, full body with wordmark, red outline on white variant, cell 20
Secondary LogoLast Updated : 5/21/2026
Kaboom! mascot mark, full body with wordmark, black outline on grey variant, cell 21
Secondary LogoLast Updated : 5/21/2026
Kaboom! mascot mark, full body with wordmark, black outline on white variant, cell 22
Secondary LogoLast Updated : 5/21/2026
Kaboom! mascot mark, head only, color on white variant, cell 23
Secondary LogoLast Updated : 5/21/2026
Kaboom! mascot mark, head only, color on red variant, cell 24
Secondary LogoLast Updated : 5/21/2026
Kaboom! mascot mark, head only, red outline on white variant, cell 25
Secondary LogoLast Updated : 5/21/2026
Kaboom! mascot mark, head only, red outline on grey variant, cell 26
Secondary LogoLast Updated : 5/21/2026
Kaboom! mascot mark, head only, black outline on grey variant, cell 27
Secondary LogoLast Updated : 5/21/2026
Kaboom! mascot mark, head only, black outline on white variant, cell 28
Secondary LogoLast Updated : 5/21/2026
Kaboom! mascot mark, head with wordmark, color on grey variant, cell 29
Secondary LogoLast Updated : 5/21/2026
Kaboom! mascot mark, head with wordmark, color on red variant, cell 30
Secondary LogoLast Updated : 5/21/2026
Kaboom! mascot mark, head with wordmark, red outline on white variant, cell 31
Secondary LogoLast Updated : 5/21/2026
Kaboom! mascot mark, head with wordmark, red outline on grey variant, cell 32
Secondary LogoLast Updated : 5/21/2026
Kaboom! mascot mark, head with wordmark, black outline on grey variant, cell 33
Secondary LogoLast Updated : 5/21/2026
Kaboom! mascot mark, head with wordmark, black outline on white variant, cell 34
Secondary LogoLast Updated : 5/21/2026
Athletics Font, red variant, cell 46
Secondary LogoLast Updated : 5/21/2026
Bradley athletics wordmark, red variant, cell 13
WordmarkLast Updated : 5/21/2026
Bradley athletics wordmark, white on red variant, cell 14
WordmarkLast Updated : 5/21/2026
Kaboom! wordmark, color on white variant, cell 35
WordmarkLast Updated : 5/21/2026
Kaboom! wordmark, white on red variant, cell 36
WordmarkLast Updated : 5/21/2026
Kaboom! wordmark, red outline on white variant, cell 37
WordmarkLast Updated : 5/21/2026
Kaboom! wordmark, red outline on red variant, cell 38
WordmarkLast Updated : 5/21/2026
Kaboom! wordmark, black outline on grey variant, cell 39
WordmarkLast Updated : 5/21/2026
Kaboom! wordmark, black outline on white variant, cell 40
WordmarkLast Updated : 5/21/2026
Kaboom! wordmark, white on grey variant, cell 41
WordmarkLast Updated : 5/21/2026
Bradley University secondary athletics mark, red on white variant, cell 6
LettermarkLast Updated : 5/21/2026
Bradley University secondary athletics mark, white on red variant, cell 7
LettermarkLast Updated : 5/21/2026
Bradley University secondary athletics mark, white on grey variant, cell 8
LettermarkLast Updated : 5/21/2026
Bradley University secondary athletics mark, red and white on white variant, cell 9
LettermarkLast Updated : 5/21/2026
Bradley University secondary athletics mark, white on red with white outline variant, cell 10
LettermarkLast Updated : 5/21/2026
Bradley University secondary athletics mark, white on black variant, cell 11
LettermarkLast Updated : 5/21/2026
Bradley University secondary athletics mark, white on light grey variant, cell 12
LettermarkLast Updated : 5/21/2026
Bradley Athletics wordmark, red on white variant, cell 42
Sport LogoLast Updated : 5/21/2026
Bradley Athletics wordmark, white on red variant, cell 43
Sport LogoLast Updated : 5/21/2026
Bradley Basketball wordmark, red on white variant, cell 44
Sport LogoLast Updated : 5/21/2026
Bradley Basketball wordmark, white on red variant, cell 45
Sport LogoLast Updated : 5/21/2026

Approved Verbiage

Rules & Guidelines

hard rule

No References to Alcohol, Drugs, or Tobacco

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.

hard rule

Athletic Wordmark Color on Backgrounds

The athletic wordmark BRADLEY should always be white when using on color backgrounds.

conditional rule

Sport-Specific Marks Availability

All Bradley Sport-specific marks are available upon request from JPatton.

hard rule

Logo Color Contrast Requirement

To ensure the logo stands out in all applications, the logo color - Bradley red or white - should be chosen to provide strong contrast from the background, which may be a solid color, photograph or pattern.

hard rule

White on Shield Requirement

The white on the shield and its outline must always be in white.

hard rule

One-Color Application for B Shield

In one-color applications, the background color will show through the non-white parts of the 'B' shield.

hard rule

No Alterations to University Seal

No alterations or overlaying graphics to seal permitted.

hard rule

No Use of Current Players' Name, Image, or Likeness

No use of current players' name, image, or likeness is permitted on commercial products in violation of NCAA rules and regulations.