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Bowling Green State University Brand Guidelines

Location
Bowling Green, OH
Established
1910
Mascot
Falcons
Code
BOW_NCAA
League
NCAA
Licensing Agency
CLC
Bowling Green State University

Official Brand Colors

University Color Palette

Logos & Marks

BG with falcon head, color on grey variant
Primary LogoLast Updated : 5/21/2026
BG with falcon head, color on white variant
Primary LogoLast Updated : 5/21/2026
BG with falcon head, color on white, internal variant
Primary LogoLast Updated : 5/21/2026
BG with falcon head, black and white variant, cell 2
Primary LogoLast Updated : 5/21/2026
helmet, orange variant, cell 3
Secondary LogoLast Updated : 5/21/2026
helmet, white variant, cell 4
Secondary LogoLast Updated : 5/21/2026
Battle of I-75 logo, Toledo home team variant, cell 17
Secondary LogoLast Updated : 5/21/2026
Battle of I-75 logo, Toledo home team variant, cell 18
Secondary LogoLast Updated : 5/21/2026
Battle of I-75 logo, Bowling Green home team variant, cell 19
Secondary LogoLast Updated : 5/21/2026
Battle of I-75 logo, Bowling Green home team variant, cell 20
Secondary LogoLast Updated : 5/21/2026
mascot caricature, facing left variant, cell 21
Secondary LogoLast Updated : 5/21/2026
mascot caricature, facing right variant, cell 22
Secondary LogoLast Updated : 5/21/2026
falcon head, American flag pattern variant, cell 23
Secondary LogoLast Updated : 5/21/2026
BGSU wordmark with full name, orange and brown variant, cell 24
Secondary LogoLast Updated : 5/21/2026
BGSU wordmark with full name, black variant, cell 25
Secondary LogoLast Updated : 5/21/2026
BGSU wordmark with full name, white on black variant, cell 26
Secondary LogoLast Updated : 5/21/2026
BOWLING GREEN wordmark, color, slanted variant, cell 5
WordmarkLast Updated : 5/21/2026
BOWLING GREEN wordmark, black, slanted variant, cell 6
WordmarkLast Updated : 5/21/2026
FALCONS wordmark, color, slanted variant, cell 7
WordmarkLast Updated : 5/21/2026
FALCONS wordmark, black, slanted variant, cell 8
WordmarkLast Updated : 5/21/2026
BOWLING GREEN FALCONS wordmark, color, stacked variant, cell 9
WordmarkLast Updated : 5/21/2026
BOWLING GREEN FALCONS wordmark, color, stacked, white background variant, cell 10
WordmarkLast Updated : 5/21/2026
BOWLING GREEN FALCONS wordmark, black, stacked variant, cell 11
WordmarkLast Updated : 5/21/2026
BOWLING GREEN wordmark, color, horizontal variant, cell 12
WordmarkLast Updated : 5/21/2026
BOWLING GREEN wordmark, black, horizontal variant, cell 13
WordmarkLast Updated : 5/21/2026
BGSU wordmark, orange variant, cell 27
WordmarkLast Updated : 5/21/2026
BGSU wordmark, black variant, cell 28
WordmarkLast Updated : 5/21/2026
BGSU wordmark, white on black variant, cell 29
WordmarkLast Updated : 5/21/2026
Bowling Green Falcons logo, color variant, cell 14
Sport LogoLast Updated : 5/21/2026
Bowling Green Falcons logo, orange and brown variant, cell 15
Sport LogoLast Updated : 5/21/2026
Bowling Green Falcons logo, black and white variant, cell 16
Sport LogoLast Updated : 5/21/2026

Approved Verbiage

Rules & Guidelines

hard rule

Internal Marks Usage Restriction

Marks are for internal BGSU athletic and BGSU club sports use only. Mark is utilized for team lifting, training, base layer apparel. Mark is not to be used for any competition uniforms, travel, recruiting or equipment training items that are used for practice or competition.

hard rule

Rivalry Mark 18 Usage Restriction

Only to be used when Toledo is the home team.

hard rule

Rivalry Mark 20 Usage Restriction

Only to be used when Bowling Green is the home team.

hard rule

Peekaboo Logo Color Requirements

For the standard multicolor peekaboo logo, the logo must be used with the Tan (PMS 728) beak. The single color format of the peekaboo can be used in Orange, Brown, Black or White.

hard rule

Primary Mark 1A Usage

Mark 1A is the Primary mark and is available for use on all apparel and non-apparel items.

hard rule

Primary Mark 1B Usage

Mark 1B is to be used for all digital and infrastructure purposes.

conditional rule

Primary Mark 1C Usage

Mark 1C is available for internal BGSU entities to use only with prior written approval.

hard rule

Primary Mark 1C Internal Use Restriction

1C is a BGSU Internal use only mark. This can be used by Athletics and Bowling Green State University entities only.

hard rule

Prohibition on Use of Current Players' Name, Image, or Likeness

No use of current players' name, image, or likeness is permitted on commercial products.

hard rule

Prohibition on Alcohol, Drugs, or Tobacco References

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.

Bowling Green State University Brand Guidelines & Licensing