Back to Directory
Brand Guidelines

Bowling Green State University (BOW)

Location
Bowling Green, OH
Established
1910
Mascot
Falcons
Code
BOW_NCAA
League
NCAA
Licensing Agency
CLC
Bowling Green State University (BOW)

Official Color Palette

University Color Palette

Guideline Assets

BG with falcon head, color on grey variant
Primary Logo
BG with falcon head, color on white variant
Primary Logo
BG with falcon head, color on white, internal variant
Primary Logo
BG with falcon head, black and white variant, cell 2
Primary Logo
helmet, orange variant, cell 3
Secondary Logo
helmet, white variant, cell 4
Secondary Logo
Battle of I-75 logo, Toledo home team variant, cell 17
Secondary Logo
Battle of I-75 logo, Toledo home team variant, cell 18
Secondary Logo
Battle of I-75 logo, Bowling Green home team variant, cell 19
Secondary Logo
Battle of I-75 logo, Bowling Green home team variant, cell 20
Secondary Logo
mascot caricature, facing left variant, cell 21
Secondary Logo
mascot caricature, facing right variant, cell 22
Secondary Logo
falcon head, American flag pattern variant, cell 23
Secondary Logo
BGSU wordmark with full name, orange and brown variant, cell 24
Secondary Logo
BGSU wordmark with full name, black variant, cell 25
Secondary Logo
BGSU wordmark with full name, white on black variant, cell 26
Secondary Logo
BOWLING GREEN wordmark, color, slanted variant, cell 5
Wordmark
BOWLING GREEN wordmark, black, slanted variant, cell 6
Wordmark
FALCONS wordmark, color, slanted variant, cell 7
Wordmark
FALCONS wordmark, black, slanted variant, cell 8
Wordmark
BOWLING GREEN FALCONS wordmark, color, stacked variant, cell 9
Wordmark
BOWLING GREEN FALCONS wordmark, color, stacked, white background variant, cell 10
Wordmark
BOWLING GREEN FALCONS wordmark, black, stacked variant, cell 11
Wordmark
BOWLING GREEN wordmark, color, horizontal variant, cell 12
Wordmark
BOWLING GREEN wordmark, black, horizontal variant, cell 13
Wordmark
BGSU wordmark, orange variant, cell 27
Wordmark
BGSU wordmark, black variant, cell 28
Wordmark
BGSU wordmark, white on black variant, cell 29
Wordmark
Bowling Green Falcons logo, color variant, cell 14
Sport Logo
Bowling Green Falcons logo, orange and brown variant, cell 15
Sport Logo
Bowling Green Falcons logo, black and white variant, cell 16
Sport Logo

Approved Verbiage

Rules & Guidelines

hard rule

Internal Marks Usage Restriction

Marks are for internal BGSU athletic and BGSU club sports use only. Mark is utilized for team lifting, training, base layer apparel. Mark is not to be used for any competition uniforms, travel, recruiting or equipment training items that are used for practice or competition.

hard rule

Rivalry Mark 18 Usage Restriction

Only to be used when Toledo is the home team.

hard rule

Rivalry Mark 20 Usage Restriction

Only to be used when Bowling Green is the home team.

hard rule

Peekaboo Logo Color Requirements

For the standard multicolor peekaboo logo, the logo must be used with the Tan (PMS 728) beak. The single color format of the peekaboo can be used in Orange, Brown, Black or White.

hard rule

Primary Mark 1A Usage

Mark 1A is the Primary mark and is available for use on all apparel and non-apparel items.

hard rule

Primary Mark 1B Usage

Mark 1B is to be used for all digital and infrastructure purposes.

conditional rule

Primary Mark 1C Usage

Mark 1C is available for internal BGSU entities to use only with prior written approval.

hard rule

Primary Mark 1C Internal Use Restriction

1C is a BGSU Internal use only mark. This can be used by Athletics and Bowling Green State University entities only.

hard rule

Prohibition on Use of Current Players' Name, Image, or Likeness

No use of current players' name, image, or likeness is permitted on commercial products.

hard rule

Prohibition on Alcohol, Drugs, or Tobacco References

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.

Bowling Green State University (BOW) Brand Guidelines & Licensing