Boston University Collection Brand Guidelines

1839 Collection marks can only be used by licensees granted this license.

The Arched Boston over Retro Terrier mark (logos 302.1 and 302.2) may be used as a standalone mark. All other marks without BOSTON UNIVERSITY must include BOSTON UNIVERSITY in a design or elsewhere on the item.

No cutting off of marks or portions of marks is allowed. Alteration of marks, including adding elements to, above, or below these marks is allowed with University approval.

1839 Collection marks may be reproduced on black apparel and use additional black design elements.

Avoid the use of maroon and crimson apparel and hard goods with all marks. Red, neutral tones, navy, charcoal, and gray are encouraged.

The trademark (TM) symbol is required for all royalty bearing items. Only one TM symbol is allowed per hit. Preference is to place the TM after the text BOSTON UNIVERSITY or BOSTON UNIVERSITY TERRIERS. Remove all other TM marks in design. If using multiple University marks without text, place the TM mark with the primary element and remove from all other marks.

The trademark (TM) symbol may be embroidered in a thread color matching the base fabric on embroidered headwear.

1839 Collection marks cannot be used with marks from the Standard or Bookstore Exclusive art sheets.

For items sold at the BU Campus Store, repeated use of the same design on multiple items must be approved in advance by the BU Campus Store.

Consumables, health, and beauty products must include an expiration date on the packaging.

Use of University marks is not allowed on products related to or referencing alcohol, drugs, gambling, or tobacco.

Reproduction of any Boston University logos or marks without the approval of the University and Exemplar Associates is strictly prohibited.