Boston University Campus Store Brand Guidelines

Use of University marks is not allowed on products related to or referencing alcohol, drugs, gambling, or tobacco.

Mascot caricatures are permitted but artwork and use must be approved in advance by the University.

All marks without BOSTON UNIVERSITY must include BOSTON UNIVERSITY in a design or elsewhere on the item.

No altering, overlapping, or cutting of marks or portions of marks is allowed. Adding elements to as well as immediately above or below marks is not allowed.

BU Campus Store Exclusive marks may be reproduced on black apparel and use additional black design elements.

The trademark (TM) symbol is required for all royalty bearing items. Only one TM symbol is allowed per hit. Preference is to place the TM after the text BOSTON UNIVERSITY or BOSTON UNIVERSITY TERRIERS. Remove all other TM marks in design. If using multiple University marks without text, place the TM mark with the primary element and remove from all other marks.

The trademark (TM) symbol may be embroidered in a thread color matching the base fabric on embroidered headwear.

BU Campus Store Exclusive marks cannot be used with marks from the Standard or 1839 Collection art sheets.

Repeated use of the same design on multiple items must be approved in advance by the BU Campus Store.

Consumables, health, and beauty products must include an expiration date on the packaging.