Boston University Brand Guidelines

Ignore any ® / ™ marks shown in reference images. Updated rule: no artwork should contain ® or ™ anywhere. If any proof contains ® or ™, reject it as a hard fail, even if the reference image shows ® / ™ marks.

Mascot caricatures are permitted but artwork and use must be approved in advance by the University.

The BU Icon may not be used as a stand-alone mark. It can only be used as part of an authorized sub brand mark produced by the University.

Any use of University marks BU Icon and University Master Plate with Sub-brand must provide adequate white space for the mark of an area on all sides equal to the height of the mark.

All text within Athletic marks is Yearbook Solid. Any use of 'BU' in designs must be in a font that is not similar to Yearbook Solid to differentiate from Athletic marks.

The Block BU with Rhett mark (logos 103.1, 103.2, and 103.3) may be used as a stand-alone mark without using BOSTON UNIVERSITY in the design or elsewhere on the item.

The Arched BOSTON mark (logos 105.1 and 105.2) can only be used for replica/official jerseys and may be used without BOSTON UNIVERSITY in the design or elsewhere on the item.

The stand-alone Rhett mark (logos 104.1 and 104.2) can only be used as a stand-alone mark for orders by the BU Campus Store. All other uses must include BOSTON UNIVERSITY in the design or elsewhere on the item.

Any use of marks that include a text bar (101 Block BU with Rhett, 102 Block BU, 107 Arched BOSTON over UNIVERSITY, and 109 Arched BOSTON over UNIVERSITY with Rhett) must provide adequate white space of at least twice the height of the text bar on all sides of the mark.

Any mark that includes an Athletic mark combined with a Boston University School or College name is considered an Athletic mark and must follow Athletic Mark Guidelines.

The Interlocked BU mark (logos 203.1, 203.2, and 203.3) can only be used as a standalone mark for orders by the BU Campus Store. All other uses must include BOSTON UNIVERSITY in the design or elsewhere on the item.

The Interlocked BU mark (logos 203.1, 203.2, and 203.3) is not allowed to be used on any NCAA or multi-institution design.

The Interlocked BU mark (logos 203.1, 203.2, and 203.3) can only be used with prior permission from the University.