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Boston Bruins Brand Guidelines

Location
N/A
Established
N/A
Mascot
N/A
Code
BBR_NHL
League
NHL
Licensing Agency
NHL
BOSTON BRUINS

Official Brand Colors

Apparel Color Palette

Headwear Color Palette

Apparel Print Version Color Swatch

Logos & Marks

Boston Bruins primary logo, full color on black variant
Primary LogoLast Updated : 5/21/2026
Boston Bruins primary logo, print version with R, black background variant
Primary LogoLast Updated : 5/21/2026
Boston Bruins primary logo, print version with R, white background variant
Primary LogoLast Updated : 6/15/2026
Boston Bruins primary logo, dark version with R, monochromatic variant
Primary LogoLast Updated : 5/21/2026
Boston Bruins primary logo, light version with R, monochromatic variant
Primary LogoLast Updated : 5/21/2026
Boston Bruins primary logo, print version without R, black and yellow background variant
Primary LogoLast Updated : 5/21/2026
Boston Bruins primary logo, print version without R, white background variant
Primary LogoLast Updated : 5/21/2026
Boston Bruins primary logo, dark version without R, monochromatic variant
Primary LogoLast Updated : 5/21/2026
Boston Bruins primary logo, light version without R, monochromatic variant
Primary LogoLast Updated : 5/21/2026
Boston Bruins secondary logo, black background variant
Secondary LogoLast Updated : 5/21/2026
Boston Bruins secondary logo, print version with R, black background variant
Secondary LogoLast Updated : 5/21/2026
Boston Bruins secondary logo, print version with R, yellow/white background variant
Secondary LogoLast Updated : 6/15/2026
Boston Bruins secondary logo, dark version, top variant
Secondary LogoLast Updated : 5/21/2026
Boston Bruins secondary logo, light version, top variant
Secondary LogoLast Updated : 5/21/2026
Boston Bruins secondary logo, print version without R, black/yellow background variant
Secondary LogoLast Updated : 5/21/2026
Boston Bruins secondary logo, print version without R, white background variant
Secondary LogoLast Updated : 6/15/2026
Boston Bruins secondary logo, dark version, bottom variant
Secondary LogoLast Updated : 5/21/2026
Boston Bruins secondary logo, light version, bottom variant
Secondary LogoLast Updated : 5/21/2026
Boston Bruins 'B' lettermark, raised embroidery indication variant
LettermarkLast Updated : 5/21/2026
Boston Bruins lettermark, raised embroidery indication, pink B on black background variant
LettermarkLast Updated : 5/21/2026

Approved Verbiage

No approved verbiage specified.

Rules & Guidelines

hard rule

Sizing Reference

Sizing for logos is based on Providence Bruins width.

Boston Bruins Brand Guidelines & Licensing