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Boise State University Brand Guidelines

Location
Boise, ID
Established
1932
Mascot
Buster Bronco
Code
BSU_NCAA
League
NCAA
Licensing Agency
CLC
Boise State University

Official Brand Colors

University Color Palette

Logos & Marks

Bronco head, primary blue/orange on white variant, cell 1
Primary Logo
Bronco head, primary blue/orange on blue variant, cell 2
Primary Logo
Bronco head, primary blue/orange on orange variant, cell 3
Primary Logo
Bronco head, primary blue/orange on light gray variant, cell 4
Primary Logo
Bronco head, primary blue/orange on dark gray variant, cell 5
Primary Logo
Bronco head, primary blue/orange on navy blue variant, cell 6
Primary Logo
Bronco head, primary blue/orange on medium gray variant, cell 7
Primary Logo
Bronco head, primary blue/orange on black variant, cell 8
Primary Logo
Bronco head, secondary blue/silver on white variant, cell 9
Secondary Logo
Bronco head, secondary blue/silver on blue variant, cell 10
Secondary Logo
Bronco head, secondary blue/silver on orange variant, cell 11
Secondary Logo
Bronco head, secondary blue/silver on light gray variant, cell 12
Secondary Logo
Bronco head, secondary blue/silver on dark gray variant, cell 13
Secondary Logo
Bronco head, secondary blue/silver on navy blue variant, cell 14
Secondary Logo
Bronco head, secondary blue/silver on orange variant, cell 15
Secondary Logo
Bronco head, secondary blue/silver on black variant, cell 16
Secondary Logo
Bronco head, two-color blue/white variant, cell 17
Secondary Logo
Bronco head, two-color blue/orange on black variant, cell 18
Secondary Logo
Bronco head, one-color white on black variant, cell 19
Secondary Logo
Bronco head, one-color orange on blue variant, cell 20
Secondary Logo
Bronco head, one-color white on orange variant, cell 21
Secondary Logo
Bronco head, one-color blue on white variant, cell 22
Secondary Logo
Bronco head, one-color orange on white variant, cell 23
Secondary Logo
Bronco head, one-color black on white variant, cell 24
Secondary Logo
Helmet Mark, navy helmet with bronco head variant, cell 40
Secondary Logo
Helmet Mark, navy helmet with B logo variant, cell 41
Secondary Logo
Helmet Mark, black helmet with bronco head variant, cell 42
Secondary Logo
Helmet Mark, orange helmet with bronco head variant, cell 43
Secondary Logo
Helmet Mark, white helmet with bronco head variant, cell 44
Secondary Logo
Mascot Mark, Buster Bronco head brown variant, cell 45
Secondary Logo
Mascot Mark, Buster Bronco head blue and white variant, cell 46
Secondary Logo
Primary Academic Mark, navy and orange variant, cell 47
Secondary Logo
Primary Academic Mark, orange and white on navy variant, cell 48
Secondary Logo
Primary Academic Mark, white and navy on orange variant, cell 49
Secondary Logo
Primary Academic Mark, navy one-color variant, cell 50
Secondary Logo
Primary Academic Mark, orange one-color on navy variant, cell 51
Secondary Logo
Primary Academic Mark, white one-color on black variant, cell 52
Secondary Logo
Primary Academic Mark, navy and white on black variant, cell 53
Secondary Logo
Stacked Academic Mark, navy and orange variant, cell 54
Secondary Logo
Stacked Academic Mark, orange and white on navy variant, cell 55
Secondary Logo
Stacked Academic Mark, white and navy on orange variant, cell 56
Secondary Logo
Stacked Academic Mark, navy one-color variant, cell 57
Secondary Logo
Stacked Academic Mark, orange one-color on navy variant, cell 58
Secondary Logo
Stacked Academic Mark, white one-color on black variant, cell 59
Secondary Logo
Stacked Academic Mark, navy and white on black variant, cell 60
Secondary Logo
Left Aligned Academic Mark, navy and orange variant, cell 61
Secondary Logo
Left Aligned Academic Mark, orange and white on navy variant, cell 62
Secondary Logo
Left Aligned Academic Mark, white and navy on orange variant, cell 63
Secondary Logo
Left Aligned Academic Mark, navy one-color variant, cell 64
Secondary Logo
Left Aligned Academic Mark, orange one-color on navy variant, cell 65
Secondary Logo
Left Aligned Academic Mark, white one-color on black variant, cell 66
Secondary Logo
Left Aligned Academic Mark, navy and white on black variant, cell 67
Secondary Logo
Boise State Word Mark, navy and orange variant, cell 25
Wordmark
Boise State Word Mark, orange and white on navy variant, cell 26
Wordmark
Boise State Word Mark, white and navy on orange variant, cell 27
Wordmark
Boise State Word Mark, orange and navy on dark grey variant, cell 28
Wordmark
Boise State Word Mark, white and orange on navy variant, cell 29
Wordmark
Broncos Word Mark, navy and orange variant, cell 30
Wordmark
Broncos Word Mark, orange and white on navy variant, cell 31
Wordmark
Broncos Word Mark, white and navy on orange variant, cell 32
Wordmark
Broncos Word Mark, orange and navy on dark grey variant, cell 33
Wordmark
Broncos Word Mark, white and orange on navy variant, cell 34
Wordmark
Boise State Word Mark, navy one-color variant, cell 35
Wordmark
Broncos Word Mark, orange one-color on navy variant, cell 36
Wordmark
Boise State Word Mark, navy one-color on orange variant, cell 37
Wordmark
Broncos Word Mark, white one-color on navy variant, cell 38
Wordmark
Boise State Word Mark, white one-color on dark grey variant, cell 39
Wordmark
lettermark B, blue/orange variant
Lettermark
B Academic Mark, navy and orange variant, cell 68
Lettermark
B Academic Mark, orange and white on navy variant, cell 69
Lettermark
B Academic Mark, white and navy on orange variant, cell 70
Lettermark
B Academic Mark, navy one-color variant, cell 71
Lettermark
B Academic Mark, orange one-color on navy variant, cell 72
Lettermark
B Academic Mark, white one-color on black variant, cell 73
Lettermark
B Academic Mark, navy and white on black variant, cell 74
Lettermark

Approved Verbiage

No approved verbiage specified.

Rules & Guidelines

hard rule

One-Color Mark Usage

No black and orange combinations. Accent parts of the one-color Bronco head (eye, nostril, mouth, etc.) should always be in the lighter color.

hard rule

Word Mark Usage

Do not separate, stack, or attempt to create any additional words from the Boise State Word Mark.

advisory rule

Broncos Word Mark with Logo

If using a word mark with the Bronco logo, BOISE STATE word mark preferred.

hard rule

One-Color Word Mark Variations

Color variations available with either BOISE STATE or BRONCOS.

hard rule

Helmet Marks and Mascot Mark Usage

Helmet marks must always be facing right. Mascot mark intended for use on Youth products. The Bronco head logo is only on the right side of the helmet. If using the right-facing version is not possible, use the left-facing version with the numbers 0,1,32 (est. year), or the current year.

conditional rule

Mascot Caricatures

Mascot caricatures not generally permitted; reviewed on a case-by-case basis.

hard rule

No Alcohol, Drugs, or Tobacco References

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.

hard rule

No Black and Orange Color Combination

No products with a color combination that is exclusively black and orange will be permitted.

hard rule

Replica Jerseys Not Permitted

Replica jerseys are not permitted - Nike exclusive.

hard rule

No Alterations or Overlaying Graphics

No alterations or overlaying graphics on university marks permitted.

hard rule

Primary Mark Color and Outline

Primary Mark must be Blue/Orange with white eye and orange mouth. White outline preferred.

hard rule

Secondary Mark Color and Outline

Secondary Mark must be Blue/Silver with orange eye and silver mouth. White outline preferred.

hard rule

Two-Color Mark Usage

All two-color marks are to be used only as displayed. Do not attempt to use a mark on any background other than the one on which it is currently shown. Eye must remain orange.