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Boise State University Brand Guidelines

Location

Boise, ID

Established

1932

Mascot

Buster Bronco

Code

BSU_NCAA

League

NCAA

Licensing Agency

CLC

Boise State University

Official Brand Colors

University Color Palette

Logos & Marks

Bronco head, primary blue/orange on white variant, cell 1

Primary LogoLast Updated : 5/21/2026

Bronco head, primary blue/orange on blue variant, cell 2

Primary LogoLast Updated : 5/21/2026

Bronco head, primary blue/orange on orange variant, cell 3

Primary LogoLast Updated : 5/21/2026

Bronco head, primary blue/orange on light gray variant, cell 4

Primary LogoLast Updated : 5/21/2026

Bronco head, primary blue/orange on dark gray variant, cell 5

Primary LogoLast Updated : 5/21/2026

Bronco head, primary blue/orange on navy blue variant, cell 6

Primary LogoLast Updated : 5/21/2026

Bronco head, primary blue/orange on medium gray variant, cell 7

Primary LogoLast Updated : 5/21/2026

Bronco head, primary blue/orange on black variant, cell 8

Primary LogoLast Updated : 5/21/2026

Bronco head, secondary blue/silver on white variant, cell 9

Secondary LogoLast Updated : 5/21/2026

Bronco head, secondary blue/silver on blue variant, cell 10

Secondary LogoLast Updated : 5/21/2026

Bronco head, secondary blue/silver on orange variant, cell 11

Secondary LogoLast Updated : 5/21/2026

Bronco head, secondary blue/silver on light gray variant, cell 12

Secondary LogoLast Updated : 5/21/2026

Bronco head, secondary blue/silver on dark gray variant, cell 13

Secondary LogoLast Updated : 5/21/2026

Bronco head, secondary blue/silver on navy blue variant, cell 14

Secondary LogoLast Updated : 5/21/2026

Bronco head, secondary blue/silver on orange variant, cell 15

Secondary LogoLast Updated : 5/21/2026

Bronco head, secondary blue/silver on black variant, cell 16

Secondary LogoLast Updated : 5/21/2026

Bronco head, two-color blue/white variant, cell 17

Secondary LogoLast Updated : 5/21/2026

Bronco head, two-color blue/orange on black variant, cell 18

Secondary LogoLast Updated : 5/21/2026

Bronco head, one-color white on black variant, cell 19

Secondary LogoLast Updated : 5/21/2026

Bronco head, one-color orange on blue variant, cell 20

Secondary LogoLast Updated : 5/21/2026

Bronco head, one-color white on orange variant, cell 21

Secondary LogoLast Updated : 5/21/2026

Bronco head, one-color blue on white variant, cell 22

Secondary LogoLast Updated : 5/21/2026

Bronco head, one-color orange on white variant, cell 23

Secondary LogoLast Updated : 5/21/2026

Bronco head, one-color black on white variant, cell 24

Secondary LogoLast Updated : 5/21/2026

Helmet Mark, navy helmet with bronco head variant, cell 40

Secondary LogoLast Updated : 5/21/2026

Secondary LogoLast Updated : 5/21/2026

Helmet Mark, black helmet with bronco head variant, cell 42

Secondary LogoLast Updated : 5/21/2026

Helmet Mark, orange helmet with bronco head variant, cell 43

Secondary LogoLast Updated : 5/21/2026

Helmet Mark, white helmet with bronco head variant, cell 44

Secondary LogoLast Updated : 5/21/2026

Mascot Mark, Buster Bronco head brown variant, cell 45

Secondary LogoLast Updated : 5/21/2026

Mascot Mark, Buster Bronco head blue and white variant, cell 46

Secondary LogoLast Updated : 5/21/2026

Primary Academic Mark, navy and orange variant, cell 47

Secondary LogoLast Updated : 5/21/2026

Primary Academic Mark, orange and white on navy variant, cell 48

Secondary LogoLast Updated : 5/21/2026

Primary Academic Mark, white and navy on orange variant, cell 49

Secondary LogoLast Updated : 5/21/2026

Primary Academic Mark, navy one-color variant, cell 50

Secondary LogoLast Updated : 5/21/2026

Primary Academic Mark, orange one-color on navy variant, cell 51

Secondary LogoLast Updated : 5/21/2026

Primary Academic Mark, white one-color on black variant, cell 52

Secondary LogoLast Updated : 5/21/2026

Primary Academic Mark, navy and white on black variant, cell 53

Secondary LogoLast Updated : 5/21/2026

Stacked Academic Mark, navy and orange variant, cell 54

Secondary LogoLast Updated : 5/21/2026

Stacked Academic Mark, orange and white on navy variant, cell 55

Secondary LogoLast Updated : 5/21/2026

Stacked Academic Mark, white and navy on orange variant, cell 56

Secondary LogoLast Updated : 5/21/2026

Stacked Academic Mark, navy one-color variant, cell 57

Secondary LogoLast Updated : 5/21/2026

Stacked Academic Mark, orange one-color on navy variant, cell 58

Secondary LogoLast Updated : 5/21/2026

Stacked Academic Mark, white one-color on black variant, cell 59

Secondary LogoLast Updated : 5/21/2026

Stacked Academic Mark, navy and white on black variant, cell 60

Secondary LogoLast Updated : 5/21/2026

Left Aligned Academic Mark, navy and orange variant, cell 61

Secondary LogoLast Updated : 5/21/2026

Left Aligned Academic Mark, orange and white on navy variant, cell 62

Secondary LogoLast Updated : 5/21/2026

Left Aligned Academic Mark, white and navy on orange variant, cell 63

Secondary LogoLast Updated : 5/21/2026

Left Aligned Academic Mark, navy one-color variant, cell 64

Secondary LogoLast Updated : 5/21/2026

Left Aligned Academic Mark, orange one-color on navy variant, cell 65

Secondary LogoLast Updated : 5/21/2026

Left Aligned Academic Mark, white one-color on black variant, cell 66

Secondary LogoLast Updated : 5/21/2026

Left Aligned Academic Mark, navy and white on black variant, cell 67

Secondary LogoLast Updated : 5/21/2026

Boise State Word Mark, navy and orange variant, cell 25

WordmarkLast Updated : 5/21/2026

Boise State Word Mark, orange and white on navy variant, cell 26

WordmarkLast Updated : 5/21/2026

Boise State Word Mark, white and navy on orange variant, cell 27

WordmarkLast Updated : 5/21/2026

Boise State Word Mark, orange and navy on dark grey variant, cell 28

WordmarkLast Updated : 5/21/2026

Boise State Word Mark, white and orange on navy variant, cell 29

WordmarkLast Updated : 5/21/2026

Broncos Word Mark, navy and orange variant, cell 30

WordmarkLast Updated : 5/21/2026

Broncos Word Mark, orange and white on navy variant, cell 31

WordmarkLast Updated : 5/21/2026

Broncos Word Mark, white and navy on orange variant, cell 32

WordmarkLast Updated : 5/21/2026

Broncos Word Mark, orange and navy on dark grey variant, cell 33

WordmarkLast Updated : 5/21/2026

Broncos Word Mark, white and orange on navy variant, cell 34

WordmarkLast Updated : 5/21/2026

Boise State Word Mark, navy one-color variant, cell 35

WordmarkLast Updated : 5/21/2026

Broncos Word Mark, orange one-color on navy variant, cell 36

WordmarkLast Updated : 5/21/2026

Boise State Word Mark, navy one-color on orange variant, cell 37

WordmarkLast Updated : 5/21/2026

Broncos Word Mark, white one-color on navy variant, cell 38

WordmarkLast Updated : 5/21/2026

Boise State Word Mark, white one-color on dark grey variant, cell 39

WordmarkLast Updated : 5/21/2026

lettermark B, blue/orange variant

LettermarkLast Updated : 5/21/2026

B Academic Mark, navy and orange variant, cell 68

LettermarkLast Updated : 5/21/2026

B Academic Mark, orange and white on navy variant, cell 69

LettermarkLast Updated : 5/21/2026

B Academic Mark, white and navy on orange variant, cell 70

LettermarkLast Updated : 5/21/2026

B Academic Mark, navy one-color variant, cell 71

LettermarkLast Updated : 5/21/2026

B Academic Mark, orange one-color on navy variant, cell 72

LettermarkLast Updated : 5/21/2026

B Academic Mark, white one-color on black variant, cell 73

LettermarkLast Updated : 5/21/2026

B Academic Mark, navy and white on black variant, cell 74

LettermarkLast Updated : 5/21/2026

Approved Verbiage

No approved verbiage specified.

Rules & Guidelines

hard rule

One-Color Mark Usage

No black and orange combinations. Accent parts of the one-color Bronco head (eye, nostril, mouth, etc.) should always be in the lighter color.

hard rule

Word Mark Usage

Do not separate, stack, or attempt to create any additional words from the Boise State Word Mark.

advisory rule

Broncos Word Mark with Logo

If using a word mark with the Bronco logo, BOISE STATE word mark preferred.

hard rule

One-Color Word Mark Variations

Color variations available with either BOISE STATE or BRONCOS.

hard rule

Helmet Marks and Mascot Mark Usage

Helmet marks must always be facing right. Mascot mark intended for use on Youth products. The Bronco head logo is only on the right side of the helmet. If using the right-facing version is not possible, use the left-facing version with the numbers 0,1,32 (est. year), or the current year.

conditional rule

Mascot Caricatures

Mascot caricatures not generally permitted; reviewed on a case-by-case basis.

hard rule

No Alcohol, Drugs, or Tobacco References

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.

hard rule

No Black and Orange Color Combination

No products with a color combination that is exclusively black and orange will be permitted.

hard rule

Replica Jerseys Not Permitted

Replica jerseys are not permitted - Nike exclusive.

hard rule

No Alterations or Overlaying Graphics

No alterations or overlaying graphics on university marks permitted.

hard rule

Primary Mark Color and Outline

Primary Mark must be Blue/Orange with white eye and orange mouth. White outline preferred.

hard rule

Secondary Mark Color and Outline

Secondary Mark must be Blue/Silver with orange eye and silver mouth. White outline preferred.

hard rule

Two-Color Mark Usage

All two-color marks are to be used only as displayed. Do not attempt to use a mark on any background other than the one on which it is currently shown. Eye must remain orange.